{"id":11865,"date":"2024-07-23T23:52:45","date_gmt":"2024-07-24T03:52:45","guid":{"rendered":"http:\/\/5413024f-0b4f-4ea1-84eb-80a40e69a69b"},"modified":"2024-07-23T23:56:18","modified_gmt":"2024-07-24T03:56:18","slug":"204-relations-publiques-et-lancement-de-produit","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/07\/23\/204-relations-publiques-et-lancement-de-produit\/","title":{"rendered":"204- Relations publiques et lancement de produit"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6136\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11865-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/89595578\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-6-24%2F546abc26-59c1-dd56-fcf1-c6e05c9cc198.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/89595578\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-6-24%2F546abc26-59c1-dd56-fcf1-c6e05c9cc198.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/89595578\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-6-24%2F546abc26-59c1-dd56-fcf1-c6e05c9cc198.mp3<\/a><\/audio><\/div><p>Bonjour mes amis RP\u2009!<\/p>\n<p>\u00c0 l\u2019agence NATA nous r\u00e9fl\u00e9chissons tr\u00e8s s\u00e9rieusement \u00e0 maximiser nos efforts et les budgets de nos clients.<\/p>\n<p>Un de nos grands sujets depuis la derni\u00e8re ann\u00e9e&nbsp;: est-ce qu\u2019un \u00e9v\u00e9nement de lancement est pertinent pour nos clients\u2009?<\/p>\n<p>Pourquoi d\u00e9penser dans un \u00e9v\u00e9nement physique, qui co\u00fbtera \u00e0 notre client des milliers de dollars quand nous pouvons atteindre les m\u00eames objectifs avec un budget r\u00e9duit\u2009?<\/p>\n<p>Vous voyez o\u00f9 je veux en venir&nbsp;?<\/p>\n<p>Un \u00e9v\u00e9nement c\u2019est comme un mariage et qui monopolise&nbsp;:<\/p>\n<ul>\n<li>le temps (le v\u00f4tre et celui de vos invit\u00e9s)<\/li>\n<li>les ressources financi\u00e8res<\/li>\n<li>les \u00e9motions\u2009!<\/li>\n<\/ul>\n<p>Un mariage, vous vous en doutez, vous co\u00fbtera, en calculant la location de salle, le traiteur, le photographe, le DJ, sans compter la robe et l\u2019habit du mari\u00e9, des milliers de dollars.<\/p>\n<p>Nous pouvons tout \u00e0 fait faire un parall\u00e8le entre le co\u00fbt d\u2019un mariage et celui d\u2019un lancement de produit&nbsp;:<\/p>\n<ul>\n<li>location de salle<\/li>\n<li>traiteur<\/li>\n<li>d\u00e9cor<\/li>\n<li>photographe, etc\u2026<\/li>\n<\/ul>\n<p>Alors si je vous dis que vous pouvez obtenir les m\u00eames mentions dans les m\u00e9dias et par les influenceurs sans \u00e9v\u00e9nement co\u00fbteux qui aura monopolis\u00e9 une importante partie de votre temps et de votre budget, me croirez-vous\u2009?<\/p>\n<p>Vous devriez\u2009!<\/p>\n<p>Car oui, il est possible d\u2019obtenir les m\u00eames r\u00e9sultats sans \u00e9v\u00e9nement.<\/p>\n<p>Mais comprenez-moi bien ici, je ne suis pas anti-\u00e9v\u00e9nement, bien au contraire.<\/p>\n<p>Il y a des cas o\u00f9 un \u00e9v\u00e9nement est tout \u00e0 fait pertinent. Vous lancez une nouvelle motomarine, alors oui, il est pertinent de la montrer et de la faire essayer.<\/p>\n<p>Mais quand il s\u2019agit d\u2019un produit de beaut\u00e9, de maquillage ou tout autre produit qui peut facilement \u00eatre envoy\u00e9 aux m\u00e9dias et aux influenceurs, il n\u2019est absolument pas n\u00e9cessaire de passer par \u00ab&nbsp;l\u2019\u00e9v\u00e9nement&nbsp;\u00bb.<\/p>\n<p>\u00c0 l\u2019agence NATA PR nous avons d\u00e9velopp\u00e9 une formule de pr\u00e9sentation virtuelle des plus efficaces pour remplacer les \u00e9v\u00e9nements.<\/p>\n<p>Je ne vais pas ici r\u00e9v\u00e9ler toutes nos astuces, mais nos r\u00e9sultats sont tr\u00e8s impressionnants&nbsp;:<\/p>\n<ul>\n<li>plus de 60% de participants que lors d\u2019\u00e9v\u00e9nements en \u00ab&nbsp;pr\u00e9sentiel&nbsp;\u00bb<\/li>\n<li>\u00e0 une fraction du co\u00fbt d\u2019un \u00e9v\u00e9nement<\/li>\n<\/ul>\n<p>Alors, soyez attentif si la nouvelle, jeune agence que vous consultez vous propose imm\u00e9diatement un \u00e9v\u00e9nement dans un resto 5 \u00e9toiles avec des influenceurs.<\/p>\n<p>Demandez-vous&nbsp;: est-ce possible d\u2019avoir des r\u00e9sultats similaires, voir meilleurs sans \u00e9v\u00e9nement co\u00fbteux\u2009?<\/p>\n<p>Un de nos nouveaux clients a choisi de travailler avec nous exactement pour cette raison.<\/p>\n<p>L\u2019agence pr\u00e9c\u00e9dente leur avait propos\u00e9 de travailler avec une influenceuse connue qui leur a certainement demand\u00e9 un cachet important pour pr\u00e9senter leurs nouveaut\u00e9s dans un magnifique lieu, etc.<\/p>\n<p>Moins de 5&nbsp;journalistes\/influenceurs se sont pr\u00e9sent\u00e9s \u00e0 cet \u00e9v\u00e9nement.<\/p>\n<p>De notre c\u00f4t\u00e9, pour un \u00e9v\u00e9nement similaire avec cette marque, mais en mode virtuel, 19&nbsp;journalistes importants se sont connect\u00e9s.<\/p>\n<p>Alors oui, dans certains cas les \u00e9v\u00e9nements ne \u00ab&nbsp;pr\u00e9sentiel&nbsp;\u00bb sont sens\u00e9s, mais prenons le temps de r\u00e9fl\u00e9chir et de voir s\u2019il n\u2019est pas possible de maximiser nos efforts et nos ressources autrement.<\/p>\n<p>Vous souhaitez en savoir plus sur nos \u00e9v\u00e9nements\u2009?<\/p>\n<p>Faites-moi signe&nbsp;: <a href=\"mailto:nata@natapr.com\">nata@natapr.com<\/a><\/p>\n<p>Et allez consulter nos liens et surtout inscrivez-vous sur nos listes pour ne rien manquer.<\/p>\n<p>Nata<\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/www.natapr.com\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong> \u27a4 <a href=\"https:\/\/www.natapr.com\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 \u2060\u2060\u2060<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060\u2060<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour mes amis RP\u2009! \u00c0 l\u2019agence NATA nous r\u00e9fl\u00e9chissons tr\u00e8s s\u00e9rieusement \u00e0 maximiser nos efforts et les budgets de nos clients. Un de nos grands sujets depuis la derni\u00e8re ann\u00e9e&nbsp;: est-ce qu\u2019un \u00e9v\u00e9nement de lancement est pertinent pour nos clients\u2009? Pourquoi d\u00e9penser dans un \u00e9v\u00e9nement physique, qui co\u00fbtera \u00e0 notre client des milliers de dollars [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>204- Relations publiques et lancement de produit - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/07\/23\/204-relations-publiques-et-lancement-de-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"204- Relations publiques et lancement de produit - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour mes amis RP\u2009! \u00c0 l\u2019agence NATA nous r\u00e9fl\u00e9chissons tr\u00e8s s\u00e9rieusement \u00e0 maximiser nos efforts et les budgets de nos clients. 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