{"id":11819,"date":"2024-07-16T23:06:59","date_gmt":"2024-07-17T03:06:59","guid":{"rendered":"http:\/\/b408a3f8-04b3-46eb-a25e-a5ed0f8d79af"},"modified":"2024-07-16T23:09:54","modified_gmt":"2024-07-17T03:09:54","slug":"203-relations-publiques-et-les-genz","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/07\/16\/203-relations-publiques-et-les-genz\/","title":{"rendered":"203- Relations publiques et les GenZ"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6201\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11819-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/89316335\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-6-17%2F78f93f1e-dc04-dee1-e1a9-e1b287e10bad.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/89316335\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-6-17%2F78f93f1e-dc04-dee1-e1a9-e1b287e10bad.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/89316335\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-6-17%2F78f93f1e-dc04-dee1-e1a9-e1b287e10bad.mp3<\/a><\/audio><\/div><p>Bonjour ami RP !<\/p>\n<p>Plusieurs de nos clients s\u2019int\u00e9ressent \u00e0 la g\u00e9n\u00e9ration Z que l\u2019on appelle aussi les GenZ.<\/p>\n<p>Selon Wikip\u00e9dia&nbsp;:<\/p>\n<p>La&nbsp;<strong>g\u00e9n\u00e9ration Z<\/strong>&nbsp;est la g\u00e9n\u00e9ration des personnes n\u00e9es entre&nbsp;1997 et&nbsp;2010 (bien que les d\u00e9limitations varient selon les d\u00e9finitions). Elle succ\u00e8de \u00e0 la g\u00e9n\u00e9ration Y&nbsp;et pr\u00e9c\u00e8de la g\u00e9n\u00e9ration Alpha. Elle est d\u00e9finie comme une g\u00e9n\u00e9ration n\u00e9e alors que les communications num\u00e9riques \u00e9taient d\u00e9j\u00e0 bien install\u00e9es dans la soci\u00e9t\u00e9.<\/p>\n<p>Un article de *Journal du Luxe \u00e0 particuli\u00e8rement attir\u00e9 mon attention sur cette g\u00e9n\u00e9ration, qui selon un rapport de l\u2019agence <em>Launchmetrics pour le secteur de la mode et du luxe <\/em>confirme que que cette g\u00e9n\u00e9ration est plus que jamais sensible aux cr\u00e9ateurs de contenu, les fameux influenceurs.<\/p>\n<p>Entre 2020 et 2023, la voix des influenceurs, selon cette analyse a augment\u00e9 de +177% (2020&nbsp;: 5.2B \u00e0 2023&nbsp;: 14.4B). Elle est pratiquement deux fois plus \u00e9lev\u00e9e que l\u2019impact des c\u00e9l\u00e9brit\u00e9s\/ambassadeurs de marque (2020&nbsp;: 1.7B \u00e0 2023&nbsp;: 7.6B).<\/p>\n<p>On le voit, les \u00e9g\u00e9ries ont encore de l\u2019influence, mais c\u2019est remarquable de voir la mont\u00e9e des influenceurs.<\/p>\n<p>Sans surprise ce rapport fait \u00e9tat de la mont\u00e9e des personnalit\u00e9s de la Cor\u00e9e du Sud&nbsp;: 70% des c\u00e9l\u00e9brit\u00e9s ayant g\u00e9n\u00e9r\u00e9 le plus de visibilit\u00e9 pour les grandes maisons de la mode sont originaires d\u2019Asie-Pacifique.<\/p>\n<p>La K-Pop, musique popularis\u00e9e par les GenZ a bel et bien un rayonnement mondial.<\/p>\n<p><em>* \u00ab\u00a0Selon nos analyses,&nbsp;<\/em><em>la confiance dans les cr\u00e9ateurs de contenus n&rsquo;a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9e<\/em><em>, elle a augment\u00e9 de +21% en un an\u00a0\u00bb<\/em>, confirme Angela Nader, responsable des partenariats de marque de l&rsquo;institut LTK pour le Royaume Uni.<\/p>\n<p><em>\u00ab\u00a0La g\u00e9n\u00e9ration Z se dit trois fois plus encline \u00e0 faire confiance \u00e0 ces influenceurs plut\u00f4t qu&rsquo;aux publicit\u00e9s et 75% d&rsquo;entre elle d\u00e9clare faire des achats en ligne sur recommandation d&rsquo;un cr\u00e9ateur, soit 21% de plus que la population globale\u00a0\u00bb<\/em>, pr\u00e9cise t-elle.<\/p>\n<p>Un constat partag\u00e9 par Eric Briones, Directeur du Journal du Luxe et cit\u00e9 dans l&rsquo;\u00e9tude de Launchmetrics, qui voit en la sinc\u00e9rit\u00e9 et la proximit\u00e9 de puissants moteurs de cr\u00e9ation et d&rsquo;interaction :&nbsp;<em>\u00ab\u00a0La notion d&rsquo;authenticit\u00e9 est absolument cruciale, elle ne rel\u00e8ve pas de la raison mais du coeur. L&rsquo;authenticit\u00e9 est un art !\u00a0\u00bb<\/em><\/p>\n<p>Ah! Cette fameuse \u00ab&nbsp;authenticit\u00e9&nbsp;\u00bb qui aura \u00e9t\u00e9 LE mot de 2023 et qui continue en 2024.<\/p>\n<p>Je pr\u00e9f\u00e8re de loin la \u00ab&nbsp;sinc\u00e9rit\u00e9&nbsp;\u00bb \u00e0 l\u2019authentici\u00e9 qui me semble signifier tout et n\u2019importe quoi depuis que ce mot est sur toutes les l\u00e8vres et les campagnes d\u2019influence.<\/p>\n<p>\u00catre authentique en pr\u00e9sentant des produits de luxe me semble bien exag\u00e9r\u00e9, si vous voyez ce que je veux dire\u2026<\/p>\n<p>Mais il n\u2019en demeure pas moins que la g\u00e9n\u00e9ration Z a grandi avec les m\u00e9dias sociaux et vit avec sont t\u00e9l\u00e9phone intelligent greff\u00e9 dans la main, avec TikTok en t\u00eate de liste des applications consult\u00e9es.<\/p>\n<p>Alors que doivent faire les marques pour toucher les Z<\/p>\n<ol>\n<li>Voir si des influenceurs GenZ partagent leurs valeurs<\/li>\n<li>Faire d\u00e9couvrir vos produits, votre entreprise \u00e0 des influenceurs GenZ pour voir comment r\u00e9agit leur communaut\u00e9 \u00e0 vos produits<\/li>\n<li>Identifier ceux qui pourraient devenir des ambassadeurs de la marque<\/li>\n<\/ol>\n<p>Biens\u00fbr si vous faites dans la r\u00e9duction de l\u2019apparence des rides, il est un peu t\u00f4t pour tenter de vous adjoindre les Z, mais faire d\u00e9couvrir votre marque \u00e0 leurs m\u00e8res et vos produits hydratants et nettoyants est certainement une bonne id\u00e9e.<\/p>\n<p>Vous souhaitez apprendre \u00e0 contacter les influenceurs? C\u2019est ce que nous faisons tous les jours \u00e0 l\u2019agence NATA PR.<\/p>\n<p>Allez consulter nos liens et surtout inscrivez-vous sur nos listes pour ne rien manquer.<\/p>\n<p>Nata<\/p>\n<p><strong>*JOURNAL DU LUXE&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/www.journalduluxe.fr\/fr\/business\/genz-marketing-mode-luxe-influenceurs-launchmetrics\">https:\/\/www.journalduluxe.fr\/fr\/business\/genz-marketing-mode-luxe-influenceurs-launchmetrics<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/www.natapr.com\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong> \u27a4 <a href=\"https:\/\/www.natapr.com\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 \u2060\u2060\u2060<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060\u2060<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour ami RP ! Plusieurs de nos clients s\u2019int\u00e9ressent \u00e0 la g\u00e9n\u00e9ration Z que l\u2019on appelle aussi les GenZ. Selon Wikip\u00e9dia&nbsp;: La&nbsp;g\u00e9n\u00e9ration Z&nbsp;est la g\u00e9n\u00e9ration des personnes n\u00e9es entre&nbsp;1997 et&nbsp;2010 (bien que les d\u00e9limitations varient selon les d\u00e9finitions). Elle succ\u00e8de \u00e0 la g\u00e9n\u00e9ration Y&nbsp;et pr\u00e9c\u00e8de la g\u00e9n\u00e9ration Alpha. Elle est d\u00e9finie comme une g\u00e9n\u00e9ration n\u00e9e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>203- Relations publiques et les GenZ - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/07\/16\/203-relations-publiques-et-les-genz\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"203- Relations publiques et les GenZ - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour ami RP ! Plusieurs de nos clients s\u2019int\u00e9ressent \u00e0 la g\u00e9n\u00e9ration Z que l\u2019on appelle aussi les GenZ. Selon Wikip\u00e9dia&nbsp;: La&nbsp;g\u00e9n\u00e9ration Z&nbsp;est la g\u00e9n\u00e9ration des personnes n\u00e9es entre&nbsp;1997 et&nbsp;2010 (bien que les d\u00e9limitations varient selon les d\u00e9finitions). Elle succ\u00e8de \u00e0 la g\u00e9n\u00e9ration Y&nbsp;et pr\u00e9c\u00e8de la g\u00e9n\u00e9ration Alpha. 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Plusieurs de nos clients s\u2019int\u00e9ressent \u00e0 la g\u00e9n\u00e9ration Z que l\u2019on appelle aussi les GenZ. Selon Wikip\u00e9dia&nbsp;: La&nbsp;g\u00e9n\u00e9ration Z&nbsp;est la g\u00e9n\u00e9ration des personnes n\u00e9es entre&nbsp;1997 et&nbsp;2010 (bien que les d\u00e9limitations varient selon les d\u00e9finitions). Elle succ\u00e8de \u00e0 la g\u00e9n\u00e9ration Y&nbsp;et pr\u00e9c\u00e8de la g\u00e9n\u00e9ration Alpha. 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