{"id":11740,"date":"2024-06-04T22:54:18","date_gmt":"2024-06-05T02:54:18","guid":{"rendered":"http:\/\/e7c11476-2c17-4b37-9a3e-db5582c93d9d"},"modified":"2024-06-04T22:59:46","modified_gmt":"2024-06-05T02:59:46","slug":"197-relations-publiques-pour-la-visibilite-en-ligne-episode-2","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/06\/04\/197-relations-publiques-pour-la-visibilite-en-ligne-episode-2\/","title":{"rendered":"197- Relations publiques pour la visibilit\u00e9 en ligne \u00c9pisode 2"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7242\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11740-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/87632997\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-5-5%2F8d4f7cfc-6ac9-b285-faa6-a4f1194bf5ae.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/87632997\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-5-5%2F8d4f7cfc-6ac9-b285-faa6-a4f1194bf5ae.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/87632997\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-5-5%2F8d4f7cfc-6ac9-b285-faa6-a4f1194bf5ae.mp3<\/a><\/audio><\/div><p>Bonjour ami RP!<\/p>\n<p>Oui, les relations publiques sont l\u00e0 pour augmenter vote visibilit\u00e9 sur le web.<\/p>\n<p>Je peux comprendre que ce qui vous vient en t\u00eate lorsque vous pensez aux RP sont les m\u00e9dias traditionnels, mais c\u2019est sans penser que ces derniers ont tous des versions num\u00e9riques qui souvent ont encore plus de succ\u00e8s que leurs versions papier.<\/p>\n<p>Oui, depuis la pand\u00e9mie, plusieurs m\u00e9dias traditionnels ont litt\u00e9ralement explos\u00e9 sur le web!<\/p>\n<p>Voici comment les RP peuvent vous aider \u00e0 accro\u00eetre votre visibilit\u00e9 en ligne:<\/p>\n<ol>\n<li>Augmenter le nombre de visiteurs sur votre site web<\/li>\n<li>Obtenir plus d\u2019engagement sur les plateformes de m\u00e9dias sociaux.<\/li>\n<li>Plus de prospects, plus de ventes.<\/li>\n<li>Am\u00e9liorer votre image de marque<\/li>\n<li>Compl\u00e9ter vos m\u00e9dias sociaux.<\/li>\n<li>Contribuer \u00e0 la cr\u00e9ation de contenu<\/li>\n<li>D\u00e9velopper une strat\u00e9gie de cr\u00e9ation de liens clickables<\/li>\n<\/ol>\n<p>Lorsqu\u2019on parle de vous en ligne, les internautes voudront en savoir plus sur votre entreprise et vos produits.<\/p>\n<p>L\u2019effet cumul\u00e9 des parutions, des mentions par des journalistes et des influenceurs vous am\u00e8neront du \u00ab\u00a0trafic\u00a0\u00bb sur vos plateformes.<\/p>\n<p>Cela n\u2019arrive pas par magie. Il faut que l\u2019on puisse vous trouver si l\u2019on vous cherche et m\u00eame si ce n\u2019est pas vous sp\u00e9cifiquement que l\u2019on recherche.<\/p>\n<p>Les RP peuvent vous aider \u00e0 capter plus de mails\/courriels et augmenter votre base de clients potentiels.<\/p>\n<p>L\u2019effet d\u2019un article sur vous, votre entreprise o\u00f9 vos produits aura un impact majeur sur les lecteurs.<\/p>\n<p>Un effet qui durable.<\/p>\n<p>Tr\u00e8s souvent des clients nous font part d\u2019un article qui les a fait conna\u00eetre, une interview \u00e0 la t\u00e9l\u00e9 locale ensuite transmise sur le web qui leur a \u00e9t\u00e9 tr\u00e8s b\u00e9n\u00e9fique.<\/p>\n<p>Oui, c\u2019est fameuses entrevues dans les m\u00e9dias traditionnels que vous avez tout int\u00e9r\u00eat \u00e0 rediffuser sur vos m\u00e9dias sociaux pour continuer d\u2019amplifier les retomb\u00e9es.<\/p>\n<p>En ce moment, pour tous les clients de l\u2019agence NATA PR nous avons une strat\u00e9gie d\u2019influence.<\/p>\n<p>Ces campagnes sont majoritairement organiques (sans \u00e9change mon\u00e9taire).<\/p>\n<p>Notre travail est de faire d\u00e9couvrir des marques et des produits \u00e0 des influenceurs afin qu\u2019ils en parlent \u00e0 leur communaut\u00e9 sans r\u00e9mun\u00e9ration.<\/p>\n<p>Ce sont des RP \u00e0 l\u2019\u00e9tat pur\u00a0: un tiers (journaliste ou influenceurs) choisit de parler de nos clients sans \u00eatre r\u00e9mun\u00e9r\u00e9.<\/p>\n<p>Mais \u00e9videmment, il y a des zones grises et il nous arrive, surtout apr\u00e8s une campagne organique o\u00f9 l\u2019on a pu voir la r\u00e9action enthousiaste de la communaut\u00e9 de l\u2019influenceur, de signer des contrats payants avec ces derniers.<\/p>\n<p>On change ici de mod\u00e8le. On sort de la mention\u00a0\u00bb organique\u00a0\u00bb, du bon vouloir de l\u2019influenceur, pour demander \u00e0 ce dernier de diffuser des messages cl\u00e9s de la marque et de pr\u00e9senter les produits souhait\u00e9s par la compagnie de mani\u00e8re souvent tr\u00e8s pr\u00e9cise.<\/p>\n<p>Il m\u2019arrive r\u00e9guli\u00e8rement d\u2019avoir des conversations avec des jeunes professionnels du marketing num\u00e9rique qui souhaitent obtenir des mentions comme leurs comp\u00e9titeurs en ligne.<\/p>\n<p>Quand je leur mentionne que ces mentions ont \u00e9t\u00e9 obtenues gr\u00e2ce \u00e0 une campagne de relations publiques, je vois tout \u00e0 coup l\u2019illumination!<\/p>\n<p>Ils comprennent enfin ce que nous faisons.<\/p>\n<p>Ceci n\u2019est pas un reproche, je pense que dans le cadre de leur formation, les relations publiques ne sont pas un sujet trait\u00e9<\/p>\n<p>Envie d\u2019en savoir plus sur les RP, aller consulter nos liens et surtout inscrivez-vous sur nos listes pour ne rien manquer.<\/p>\n<p>Nata<\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong>\u00a0\u27a4 <a href=\"https:\/\/www.natapr.com\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong> \u27a4 <a href=\"https:\/\/www.natapr.com\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 \u2060\u2060\u2060<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060\u2060<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour ami RP! Oui, les relations publiques sont l\u00e0 pour augmenter vote visibilit\u00e9 sur le web. Je peux comprendre que ce qui vous vient en t\u00eate lorsque vous pensez aux RP sont les m\u00e9dias traditionnels, mais c\u2019est sans penser que ces derniers ont tous des versions num\u00e9riques qui souvent ont encore plus de succ\u00e8s que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>197- Relations publiques pour la visibilit\u00e9 en ligne \u00c9pisode 2 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/06\/04\/197-relations-publiques-pour-la-visibilite-en-ligne-episode-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"197- Relations publiques pour la visibilit\u00e9 en ligne \u00c9pisode 2 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour ami RP! Oui, les relations publiques sont l\u00e0 pour augmenter vote visibilit\u00e9 sur le web. 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