{"id":11691,"date":"2024-04-30T23:27:48","date_gmt":"2024-05-01T03:27:48","guid":{"rendered":"http:\/\/c513f361-40a6-422d-b360-347c022e6ea2"},"modified":"2024-04-30T23:32:08","modified_gmt":"2024-05-01T03:32:08","slug":"192-relations-publiques-101-episode-2","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/04\/30\/192-relations-publiques-101-episode-2\/","title":{"rendered":"192- Relations publiques 101 \u2013 \u00c9pisode 2"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6060\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11691-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/86158449\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-1%2F1a177715-80a1-2f71-28c8-0bd4b68c591a.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/86158449\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-1%2F1a177715-80a1-2f71-28c8-0bd4b68c591a.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/86158449\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-1%2F1a177715-80a1-2f71-28c8-0bd4b68c591a.mp3<\/a><\/audio><\/div><p>Dans l\u2019\u00e9pisode pr\u00e9c\u00e9dent, j\u2019explorais avec vous de multiples raisons d\u2019int\u00e9grer les relations publiques \u00e0 votre plan marketing.<\/p>\n<p>J\u2019ai eu envie de poursuivre notre \u00e9change ici en mettant en lumi\u00e8re <strong>deux \u00e9l\u00e9ments de notre mod\u00e8le en six \u00e9tapes<\/strong> que nous explorons en profondeurs \u00e0 la NATA PR SCHOOL.<\/p>\n<p>D\u2019ailleurs, si vous n\u2019avez pas d\u00e9j\u00e0 notre mod\u00e8le, je vous l\u2019offre gratuitement.<\/p>\n<p>Pour l\u2019obtenir, vous n\u2019avez qu\u2019\u00e0 cliquer sur le lien dans les notes au bas de l\u2019\u00e9pisode\u00a0: <span lang=\"fr-FR\">LE MOD\u00c8LE NATA PR GRATUIT.<\/span><\/p>\n<p lang=\"fr-FR\">Alors voici les 2 premi\u00e8res \u00e9tapes de notre mod\u00e8le\u00a0:<\/p>\n<ol>\n<li>D\u00e9terminer pourquoi ils (journalistes\/influenceurs) parleraient de vous<\/li>\n<li>Raconter votre histoire<\/li>\n<\/ol>\n<p><strong>PREMI\u00c8RE \u00c9TAPE<\/strong><\/p>\n<p><strong>D\u00c9TERMINER POURQUOI ILS PARLERAIENT DE VOUS<\/strong><\/p>\n<p>Il est parfois bien plus simple que vous ne le pensez de faire parler de vous. Vous lancer un produit ou un service ?<\/p>\n<p>Savez-vous quel est l\u2019\u00e9l\u00e9ment le plus couvert par les journalistes et les influenceurs ?<\/p>\n<p>Et oui, c\u2019est <strong>LA NOUVEAUT\u00c9<\/strong>.<\/p>\n<p>Les journalistes et les influenceurs qui se sp\u00e9cialisent dans un secteur en particulier ont pour mission de parler \u00e0 leurs lecteurs et leurs fans de tout ce qui est nouveau.<\/p>\n<p>Penser au monde automobile.<\/p>\n<p>Les journalistes et les influenceurs sp\u00e9cialis\u00e9s dans ce secteur parlent syst\u00e9matiquement de tout ce qui est nouveau dans cette industrie\u00a0: nouvelle entreprise, nouveau mod\u00e8le, test sur route, etc.<\/p>\n<p>Il en va de m\u00eame pour l\u2019agroalimentaire, la mode, la beaut\u00e9, le tourisme, les nouvelles technologies, etc.<\/p>\n<p><strong>DEUXI\u00c8ME \u00c9TAPE<\/strong><\/p>\n<p><strong>RACONTER VOTRE HISTOIRE<\/strong><\/p>\n<p>Il vous faudra trouver un bon titre accrocheur pour votre communiqu\u00e9.<\/p>\n<p>Ce titre vous servira pour le titre de votre mail\/courriel.<\/p>\n<p><strong>CHATGPT \u00c0 LA RESCOUSSE<\/strong><\/p>\n<p>Et \u00e0 la NATA PR SCHOOL je vous montre comment utiliser ChatGPT pour cela.<\/p>\n<p>Alors plus d\u2019excuse pour ne pas communiquer par mail\/courriel, ou message DM sur Instagram aux influenceurs.<\/p>\n<p>ChatGPT va devenir votre nouvel assistant pr\u00e9f\u00e9r\u00e9.<\/p>\n<p>Je vous le promets.<\/p>\n<p><strong>RP 101<\/strong><\/p>\n<ul>\n<li><strong>Les relations de presse sont l\u00e0 pour vous faire conna\u00eetre<\/strong><\/li>\n<li><strong>Les m\u00e9dias sociaux ne remplacent pas les RP<\/strong><\/li>\n<\/ul>\n<p><strong>Les RP compl\u00e8tent les m\u00e9dias sociaux<\/strong><\/p>\n<p>Et, parlant de RP 101, comme je vous le mentionnais en ouverture de ce podcast, nous ouvrons \u00e0 nouveau les portes de la NATA PR SCHOOL \u00e0 la fin mai 2024.<\/p>\n<p><strong>SOYEZ LES PREMIERS<\/strong><\/p>\n<p>Il y a peu de place, inscrivez-vous sur notre liste d\u2019attente pour r\u00e9server en priorit\u00e9.<\/p>\n<p><a href=\"https:\/\/bit.ly\/3J4eiM1\">https:\/\/bit.ly\/3J4eiM1<\/a><\/p>\n<p>Je suis l\u00e0 pour vous aider.<\/p>\n<p>Nata<\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\">\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">LE MOD\u00c8LE NATA PR GRATUIT<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u00a0\u27a4 <\/span><\/span><\/span><a href=\"https:\/\/www.natapr.com\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060www.natapr.com\u2060\u2060<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">FAITES PARLER DE VOUS GRATUITEMENT<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\" 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data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSCRIVEZ-VOUS SUR NOS LISTES<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/www.natapr.com\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/span><\/span><\/span><\/a><\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\" 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data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"><strong>INSTAGRAM<\/strong><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 \u2060\u2060\u2060<\/span><\/span><\/span><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\" data-slate-fragment=\"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\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/span><\/span><\/span><\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019\u00e9pisode pr\u00e9c\u00e9dent, j\u2019explorais avec vous de multiples raisons d\u2019int\u00e9grer les relations publiques \u00e0 votre plan marketing. J\u2019ai eu envie de poursuivre notre \u00e9change ici en mettant en lumi\u00e8re deux \u00e9l\u00e9ments de notre mod\u00e8le en six \u00e9tapes que nous explorons en profondeurs \u00e0 la NATA PR SCHOOL. D\u2019ailleurs, si vous n\u2019avez pas d\u00e9j\u00e0 notre mod\u00e8le, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>192- Relations publiques 101 \u2013 \u00c9pisode 2 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/04\/30\/192-relations-publiques-101-episode-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"192- Relations publiques 101 \u2013 \u00c9pisode 2 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Dans l\u2019\u00e9pisode pr\u00e9c\u00e9dent, j\u2019explorais avec vous de multiples raisons d\u2019int\u00e9grer les relations publiques \u00e0 votre plan marketing. 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