{"id":11656,"date":"2024-04-09T22:17:04","date_gmt":"2024-04-10T02:17:04","guid":{"rendered":"http:\/\/1d4aa671-3ec1-46be-b88b-53cfa7982605"},"modified":"2024-04-09T22:19:41","modified_gmt":"2024-04-10T02:19:41","slug":"189-les-relations-publiques-servent-a-quoi","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/04\/09\/189-les-relations-publiques-servent-a-quoi\/","title":{"rendered":"189- Les relations publiques servent \u00e0 quoi ?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4500\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11656-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/85213848\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-10%2F7ebc5574-491e-7eb4-d4ea-b38d96fb6b3b.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/85213848\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-10%2F7ebc5574-491e-7eb4-d4ea-b38d96fb6b3b.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/85213848\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-10%2F7ebc5574-491e-7eb4-d4ea-b38d96fb6b3b.mp3<\/a><\/audio><\/div><p><strong>\u00ab&nbsp;\u00c7a sert \u00e0 quoi au juste les relations publiques?&nbsp;\u00bb<\/strong><\/p>\n<p>La r\u00e9ponse la plus simple&nbsp;:<\/p>\n<p><strong>Les relations publiques servent \u00e0 vous faire conna\u00eetre et \u00e0 augmenter votre notori\u00e9t\u00e9.<\/strong><\/p>\n<p>Pourquoi&nbsp;?<\/p>\n<p><strong>Pour gagner la confiance de vos clients.<\/strong><\/p>\n<p>Lorsqu\u2019ils se retrouveront \u00e0 choisir entre vous et la marque de vos comp\u00e9titeurs, les chances qu\u2019ils vous choisissent, s\u2019ils ont entendu parler de vous sont multipli\u00e9 par<\/p>\n<p>\u00ab&nbsp;80% des consommateurs d\u00e9clarent que la familiarit\u00e9 avec la marque (c\u2019est-\u00e0-dire la connaissance de la marque) les rend plus susceptibles d\u2019acheter.&nbsp;\u00bb Social Sprout<\/p>\n<p>Mais si vous \u00eates comme mes proches et les membres de ma famille, vous vous demandez sans doute comment font les professionnels des relations publiques.<\/p>\n<p>Mes proches vous diraient&nbsp;\u00e0 propos de mon travail que&nbsp;:<\/p>\n<ul>\n<li>J\u2019\u00e9cris des communiqu\u00e9s<\/li>\n<li>Je les envoie aux journalistes<\/li>\n<\/ul>\n<p>Oui, c\u2019est la base de ce que font tous les professionnels des relations publiques.<\/p>\n<p>Mais l\u00e0 o\u00f9 les relations publiques deviennent passionnantes et strat\u00e9giques c\u2019est dans le quoi, comment&nbsp;:<\/p>\n<ul>\n<li>Quelle est la nouvelle ?<\/li>\n<li>Quels sont les mots cl\u00e9s pour pr\u00e9senter notre information ?<\/li>\n<li>Comment allons-nous raconter cette histoire ?<\/li>\n<li>\u00c0 qui allons-nous l\u2019envoyer ?<\/li>\n<li>Quand envoyer ces informations pour un maximum d\u2019impact<\/li>\n<li>Comment allons-nous pr\u00e9senter la nouvelle ?<\/li>\n<\/ul>\n<p>J\u2019adore pouvoir discuter avec mes \u00e9quipes de tous ces points, car il n\u2019y a pas 2 campagnes de relations publiques identiques.<\/p>\n<p>Tout est \u00e0 chaque fois diff\u00e9rent!<\/p>\n<p>Parlons d\u2019un exemple concret&nbsp;:<\/p>\n<p>Une compagnie de jeans avec qui nous avons travaill\u00e9 de nombreuses ann\u00e9es venait de produire une vid\u00e9o qui \u00e9tait pour eux de la plus haute importance.<\/p>\n<p>\u00ab&nbsp;Vite, il faut envoyer notre vid\u00e9o aux journalistes&nbsp;\u00bb! nous demandait notre client.<\/p>\n<p><strong>Oui, mais qu\u2019elle est la nouvelle ?<\/strong><\/p>\n<p>\u00ab&nbsp;On veut que nos clientes regardent la vid\u00e9o avant d\u2019acheter leur jeans en ligne pour qu\u2019elle fasse un choix judicieux bas\u00e9 sur la bonne taille, le bon style pour elles. Et surtout, on tente de r\u00e9duire de plus de 30% les retours !&nbsp;\u00bb<\/p>\n<p>J\u2019ai donc eu l\u2019id\u00e9e de proposer \u00e0 notre client de cr\u00e9er la surprise et d\u2019intituler le communiqu\u00e9 comme suit&nbsp;:<\/p>\n<p><strong>N\u2019achetez pas de jeans avant d\u2019avoir regard\u00e9 cette vid\u00e9o.<\/strong><\/p>\n<p>Ensuite nous nous sommes demand\u00e9 quels \u00e9taient les m\u00e9dias les plus susceptibles de diffuser cette nouvelle.<\/p>\n<p>Notre premier choix s\u2019est arr\u00eat\u00e9 sur La Presse, le plus grand quotidien francophone en Am\u00e9rique du Nord o\u00f9 notre client est bas\u00e9.<\/p>\n<p>Et oui, La Presse \u00e0 r\u00e9dig\u00e9 un article sur le sujet et ensuite plusieurs autres sites internet et m\u00e9dias ont parl\u00e9 de cette vid\u00e9o.<\/p>\n<p>Qu\u2019en pensez-vous? Comprenez-vous un peu mieux \u00e0 quoi \u00e7a sert les RP ?<\/p>\n<p>Nata<\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/www.natapr.com\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a><\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">FAITES PARLER DE VOUS GRATUITEMENT<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span 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data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSCRIVEZ-VOUS SUR NOS LISTES<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/www.natapr.com\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\" data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkZBSVRFUyUyMFBBUkxFUiUyMERFJTIwVk9VUyUyMEdSQVRVSVRFTUVOVCUyMiUyQyUyMmJvbGQlMjIlM0F0cnVlJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiUyMCVFMiU5RSVBNCUyMCUyMiU3RCUyQyU3QiUyMnR5cGUlMjIlM0ElMjJsaW5rJTIyJTJDJTIydXJsJTIyJTNBJTIyaHR0cHMlM0ElMkYlMkZwcnNjaG9vbC5uYXRhcHIuY29tJTJGZXZlcmdyZWVuX2ZyJTIyJTJDJTIydGFyZ2V0JTIyJTNBbnVsbCUyQyUyMnJlbCUyMiUzQW51bGwlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMGh0dHBzJTNBJTJGJTJGcHJzY2hvb2wubmF0YXByLmNvbSUyRmV2ZXJncmVlbl9mciVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCUyMiU3RCUyQyU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTVEJTdEJTVEJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkxFJTIwTU9EJUMzJTg4TEUlMjBOQVRBJTIwUFIlMjBHUkFUVUlUJTIyJTJDJTIyYm9sZCUyMiUzQXRydWUlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJTIwJUUyJTlFJUE0JTIwJTIyJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMmxpbmslMjIlMkMlMjJ1cmwlMjIlM0ElMjJodHRwcyUzQSUyRiUyRnByc2Nob29sLm5hdGFwci5jb20lMkZMZS1Nb2RlbGUtTkFUQS1QUiUyMiUyQyUyMnRhcmdldCUyMiUzQW51bGwlMkMlMjJyZWwlMjIlM0FudWxsJTJDJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCUyMiU3RCUyQyU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlRTIlODElQTBodHRwcyUzQSUyRiUyRnByc2Nob29sLm5hdGFwci5jb20lMkZMZS1Nb2RlbGUtTkFUQS1QUiVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCUyMiU3RCUyQyU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTVEJTdEJTVEJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMklOU0NSSVZFWi1WT1VTJTIwU1VSJTIwTk9TJTIwTElTVEVTJTIyJTJDJTIyYm9sZCUyMiUzQXRydWUlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJTIwJUUyJTlFJUE0JTIwJTIyJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMmxpbmslMjIlMkMlMjJ1cmwlMjIlM0ElMjJodHRwcyUzQSUyRiUyRnd3dy5uYXRhcHIuY29tJTJGJTIyJTJDJTIydGFyZ2V0JTIyJTNBbnVsbCUyQyUyMnJlbCUyMiUzQW51bGwlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMHd3dy5uYXRhcHIuY29tJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwJTIyJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCUyMiU3RCUyQyU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlNUQlN0QlMkMlN0IlMjJ0eXBlJTIyJTNBJTIybGluayUyMiUyQyUyMnVybCUyMiUzQSUyMmh0dHBzJTNBJTJGJTJGcHJzY2hvb2wubmF0YXByLmNvbSUyRkxlLU1vZGVsZS1OQVRBLVBSJTIyJTJDJTIydGFyZ2V0JTIyJTNBbnVsbCUyQyUyMnJlbCUyMiUzQW51bGwlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCUyMiU3RCUyQyU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTVEJTdEJTVEJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMklOU1RBR1JBTSUyMiUyQyUyMmJvbGQlMjIlM0F0cnVlJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiUyMCVFMiU5RSVBNCUyMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCUyMiU3RCUyQyU3QiUyMnR5cGUlMjIlM0ElMjJsaW5rJTIyJTJDJTIydXJsJTIyJTNBJTIyaHR0cHMlM0ElMkYlMkZ3d3cuaW5zdGFncmFtLmNvbSUyRm5hdGFfcHJfc2Nob29sJTJGJTIyJTJDJTIydGFyZ2V0JTIyJTNBbnVsbCUyQyUyMnJlbCUyMiUzQW51bGwlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJTIyJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMGh0dHBzJTNBJTJGJTJGd3d3Lmluc3RhZ3JhbS5jb20lMkZuYXRhX3ByX3NjaG9vbCUyRiVFMiU4MSVBMCUyMiU3RCU1RCU3RCU1RCU3RCU1RA==\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSTAGRAM<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 \u2060\u2060\u2060<\/span><\/span><\/span><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab&nbsp;\u00c7a sert \u00e0 quoi au juste les relations publiques?&nbsp;\u00bb La r\u00e9ponse la plus simple&nbsp;: Les relations publiques servent \u00e0 vous faire conna\u00eetre et \u00e0 augmenter votre notori\u00e9t\u00e9. Pourquoi&nbsp;? Pour gagner la confiance de vos clients. Lorsqu\u2019ils se retrouveront \u00e0 choisir entre vous et la marque de vos comp\u00e9titeurs, les chances qu\u2019ils vous choisissent, s\u2019ils ont [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>189- Les relations publiques servent \u00e0 quoi ? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/04\/09\/189-les-relations-publiques-servent-a-quoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"189- Les relations publiques servent \u00e0 quoi ? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"\u00ab&nbsp;\u00c7a sert \u00e0 quoi au juste les relations publiques?&nbsp;\u00bb La r\u00e9ponse la plus simple&nbsp;: Les relations publiques servent \u00e0 vous faire conna\u00eetre et \u00e0 augmenter votre notori\u00e9t\u00e9. 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