{"id":11649,"date":"2024-04-02T23:07:02","date_gmt":"2024-04-03T03:07:02","guid":{"rendered":"http:\/\/c34ca61a-d6a8-4577-8f6e-f0c672e9907f"},"modified":"2024-04-02T23:11:21","modified_gmt":"2024-04-03T03:11:21","slug":"188-quel-est-le-lien-entre-les-relations-publiques-et-le-marketing","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/04\/02\/188-quel-est-le-lien-entre-les-relations-publiques-et-le-marketing\/","title":{"rendered":"188- Quel est le lien entre les relations publiques et le marketing ?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8538\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11649-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/84895519\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-3%2Feeff83a8-1fdc-a62b-2f89-14a9b3002c36.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/84895519\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-3%2Feeff83a8-1fdc-a62b-2f89-14a9b3002c36.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/84895519\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-3%2Feeff83a8-1fdc-a62b-2f89-14a9b3002c36.mp3<\/a><\/audio><\/div><p>Vous n\u2019arrivez pas \u00e0 d\u00e9terminer ais\u00e9ment ce qui distingue les relations publiques du marketing ?<\/p>\n<p>Laissez-moi vous rassurer&nbsp;: vous n\u2019\u00eates pas seul !<\/p>\n<p>Je suis, en premier lieu, une professionnelle du marketing et je peux vous confirmer que lors de ma formation, nous avons pass\u00e9 tr\u00e8s peu de temps sur le sujet des relations publiques.<\/p>\n<p>C\u2019est au courts de mes premiers emplois en tant que professionnel que j\u2019ai d\u00e9couvert v\u00e9ritablement ce que sont les relations publiques.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous le savez, j\u2019aime aller rapidement au c\u0153ur du sujet alors voici&nbsp;:<\/p>\n<p>Pour vous donner une id\u00e9e rapide de ce qui distingue les relations publiques du marketing et bien, il faut savoir que l<strong>es RP sont un \u00e9l\u00e9ment du plan marketing<\/strong>.<\/p>\n<p>Pour ceux qui n\u2019ont pas \u00e9tudi\u00e9 le marketing, sachez que c\u2019est tout simple.<\/p>\n<p>Il y a, en g\u00e9n\u00e9ral, 5 axes qui composent le marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>Les fameux <strong>5 P<\/strong> en anglais&nbsp;:<\/p>\n<p>Product<br \/>\nPrice<br \/>\nPlace<br \/>\nPeople<br \/>\nPromotion (c\u2019est ici que l\u2019on retrouve les relations publiques)<\/p>\n<p>Oui, les relations publiques sont g\u00e9n\u00e9ralement int\u00e9gr\u00e9es \u00e0 la promotion (pour faire conna\u00eetre) votre produit \/ votre service \/ votre entreprise.<\/p>\n<p>Souvent nous nous retrouvons dans le m\u00eame poste budg\u00e9taire que la publicit\u00e9.<\/p>\n<p>Le marketing est donc un ensemble d\u2019activit\u00e9s qui peut comprendre&nbsp;:<\/p>\n<ul>\n<li>la d\u00e9finition d\u2019un produit (son nom le packaging);<\/li>\n<li>l\u2019identification de la cible (qui sont les consommateurs);<\/li>\n<li>le d\u00e9veloppement du r\u00e9seau de vente;<\/li>\n<li>la d\u00e9finition du prix et,<\/li>\n<li>choisir comment le promouvoir (c\u2019est ici que les RP entrent en jeu).<\/li>\n<\/ul>\n<p>Si vous pensez au nouveau Coca-Cola \u00e0 saveur \u00e9pic\u00e9e, on comprend plus facilement le r\u00f4le des \u00e9quipes marketing qui ont certainement contribu\u00e9 \u00e0 l\u2019image de ce nouveau produit, au prix, etc.<\/p>\n<p>Ils ont sans doute particip\u00e9 aux choix des agences de relations publiques partout dans le monde pour le lancement de cette nouveaut\u00e9!<\/p>\n<p>Voil\u00e0 la diff\u00e9rence entre le marketing et les relations publiques.<\/p>\n<p>Et je peux vous assurer que pour un tr\u00e8s grand nombre cette distinction n\u2019est pas claire.<\/p>\n<p>Et \u00e9videmment dans la partite promotion on trouve tous les types de publicit\u00e9s (traditionnel et en ligne), Il s\u2019agit d\u2019achats d\u2019espaces ou de payer Facebook, Instagram ou Google pour que ces derniers pr\u00e9sentent votre publicit\u00e9 \u00e0 leurs utilisateurs.<br \/>\nLes relations publiques sont la partie organique de votre plan de promotion, puisque g\u00e9n\u00e9ralement vous ne payez pas un journaliste ou un influenceur pour qu\u2019ils parlent de vous.<\/p>\n<p>Je dis bien g\u00e9n\u00e9ralement, car il a des zones grises, surtout depuis que les influenceurs se sont d\u00e9velopp\u00e9s.<\/p>\n<p>Ils nous arrivent r\u00e9guli\u00e8rement de travailler avec des influenceurs sans que nous les payons, g\u00e9n\u00e9ralement en \u00e9change de produits ou d\u2019une exp\u00e9rience.<\/p>\n<p>Mais ils nous arrivent aussi r\u00e9guli\u00e8rement de payer des influenceurs, surtout lorsqu\u2019une marque demande que des messages pr\u00e9cis soient diffus\u00e9s par les influenceurs.<\/p>\n<p>Mais c\u2019est ici un autre sujet de podcast !<\/p>\n<p>&nbsp;<\/p>\n<p>Vous si vous \u00eates comme moi, un l\u00e8ve-t\u00f4t inscrivez-vous \u00e0 notre nouvel atelier&nbsp;: 11h ET (heure de New York)&nbsp;:<\/p>\n<p><strong>Ma\u00eetriser l\u2019art de capter l\u2019attention<\/strong><\/p>\n<p><a href=\"https:\/\/natapr.com\/capter\" target=\"_blank\" rel=\"noopener\">https:\/\/natapr.com\/capter<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Je suis l\u00e0 pour vous aider.<\/p>\n<p>Nata<\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\">&nbsp;<\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">FAITES PARLER DE VOUS GRATUITEMENT<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span 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data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSTAGRAM<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 \u2060\u2060\u2060<\/span><\/span><\/span><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous n\u2019arrivez pas \u00e0 d\u00e9terminer ais\u00e9ment ce qui distingue les relations publiques du marketing ? Laissez-moi vous rassurer&nbsp;: vous n\u2019\u00eates pas seul ! Je suis, en premier lieu, une professionnelle du marketing et je peux vous confirmer que lors de ma formation, nous avons pass\u00e9 tr\u00e8s peu de temps sur le sujet des relations publiques. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>188- Quel est le lien entre les relations publiques et le marketing ? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/04\/02\/188-quel-est-le-lien-entre-les-relations-publiques-et-le-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"188- Quel est le lien entre les relations publiques et le marketing ? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Vous n\u2019arrivez pas \u00e0 d\u00e9terminer ais\u00e9ment ce qui distingue les relations publiques du marketing ? Laissez-moi vous rassurer&nbsp;: vous n\u2019\u00eates pas seul ! Je suis, en premier lieu, une professionnelle du marketing et je peux vous confirmer que lors de ma formation, nous avons pass\u00e9 tr\u00e8s peu de temps sur le sujet des relations publiques. 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