{"id":11634,"date":"2024-03-19T23:39:00","date_gmt":"2024-03-20T03:39:00","guid":{"rendered":"http:\/\/63c2bd34-15c4-4187-ad26-9f0bd649ae48"},"modified":"2024-03-19T23:41:15","modified_gmt":"2024-03-20T03:41:15","slug":"186-les-relations-publiques-a-lere-du-numerique","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/03\/19\/186-les-relations-publiques-a-lere-du-numerique\/","title":{"rendered":"186- Les relations publiques \u00e0 l\u2019\u00e8re du num\u00e9rique"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5914\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11634-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/84278297\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-20%2F150f68f5-9fad-91a7-7846-6d4f733ad3ff.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/84278297\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-20%2F150f68f5-9fad-91a7-7846-6d4f733ad3ff.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/84278297\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-20%2F150f68f5-9fad-91a7-7846-6d4f733ad3ff.mp3<\/a><\/audio><\/div><p>Plusieurs dirigeants et professionnels du marketing croient que les m\u00e9dias sociaux ont remplac\u00e9 les relations publiques.<\/p>\n<p>\u00ab&nbsp;Pourquoi d\u00e9penser dans les relations publiques quand nous nous sommes bien visibles sur le web et les m\u00e9dias sociaux?&nbsp;\u00bb, croient-ils\u2026<\/p>\n<p>\u00ab&nbsp;Qu\u2019est-ce que \u00e7a rapporte les relations publiques ?&nbsp;\u00bb<\/p>\n<p>Vous seriez \u00e9tonn\u00e9 du nombre de fois o\u00f9 j\u2019entends ces fausses croyances.<\/p>\n<p>Alors je vous invite, \u00e0 partir de l\u2019\u00e9coute de ce podcast, \u00e0 faire partie du club des grands.<\/p>\n<p>M\u00eame si vous en \u00eates au tout d\u00e9but de votre entreprise, faite comme les multinationales, les grandes marques qui toutes ont une strat\u00e9gie de relations publiques en continu.<\/p>\n<p>Et oui, elles savent, ces grandes compagnies, que les relations publiques sont la meilleure partie de leur plan marketing organique et que seules les relations publiques leur permettent de d\u00e9velopper (ou de conserver) leur notori\u00e9t\u00e9.<\/p>\n<p><strong>La publicit\u00e9 fait vendre. <\/strong><\/p>\n<p><strong>Les RP vous font conna\u00eetre.<\/strong><\/p>\n<p>Et bien s\u00fbr, les RP contribuent \u00e0 votre notori\u00e9t\u00e9 et votre r\u00e9putation!<\/p>\n<p>Pourquoi, et bien simplement parce qu\u2019il y a un tiers qui choisit de parler de vous sans qu\u2019il ne soit r\u00e9mun\u00e9rer.<\/p>\n<p>Un tiers peut \u00eatre un journaliste ou un influenceur \u00e0 l\u2019\u00e8re num\u00e9rique.<\/p>\n<p>Oui, les relations publiques contribuent aux ventes.<\/p>\n<p>Si vos clients entendent parler de vous et lisent sur vous, ils seront plus enclins \u00e0 vous faire confiance et \u00e0 acheter vos produits.<\/p>\n<p>Alors est-ce toujours utile les RP \u00e0 l\u2019\u00e8re du num\u00e9rique?<\/p>\n<p>Oui, \u00e9videmment !<\/p>\n<p>Pourquoi ?<\/p>\n<ul>\n<li>Pour d\u00e9velopper des RELATIONS avec des m\u00e9dias, des influenceurs et des personnalit\u00e9s<\/li>\n<li>Capter l\u2019attention des journalistes et des influenceurs<\/li>\n<li>Leur donner envie de vous interviewer et d\u2019\u00e9crire sur vous<\/li>\n<\/ul>\n<p>Nous pr\u00e9parons justement un atelier sur comment <strong>Ma\u00eetriser l\u2019art de capter l\u2019attention<\/strong> o\u00f9 je serai en direct avec vous le <strong>3 avril 2024.<\/strong><\/p>\n<p>Je vous d\u00e9voilerai les meilleures tactiques de l\u2019agence pour capter l\u2019attention.<\/p>\n<p>Un rendez-vous \u00e0 ne pas manquer.<\/p>\n<p><strong>MA\u00ceTRISER L\u2019ART DE CAPTER L\u2019ATTENTION<\/strong><\/p>\n<p><a href=\"https:\/\/www.natapr.com\/capter\" target=\"_blank\" rel=\"noopener\">https:\/\/www.natapr.com\/capter<\/a><\/p>\n<p>Je suis l\u00e0 pour vous aider.<\/p>\n<p>Nata<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong> \u27a4 <a href=\"https:\/\/www.natapr.com\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 \u2060\u2060\u2060<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\"><br \/>\n<\/a><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plusieurs dirigeants et professionnels du marketing croient que les m\u00e9dias sociaux ont remplac\u00e9 les relations publiques. \u00ab&nbsp;Pourquoi d\u00e9penser dans les relations publiques quand nous nous sommes bien visibles sur le web et les m\u00e9dias sociaux?&nbsp;\u00bb, croient-ils\u2026 \u00ab&nbsp;Qu\u2019est-ce que \u00e7a rapporte les relations publiques ?&nbsp;\u00bb Vous seriez \u00e9tonn\u00e9 du nombre de fois o\u00f9 j\u2019entends ces fausses [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>186- Les relations publiques \u00e0 l\u2019\u00e8re du num\u00e9rique - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/03\/19\/186-les-relations-publiques-a-lere-du-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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