{"id":11610,"date":"2024-02-27T22:43:04","date_gmt":"2024-02-28T03:43:04","guid":{"rendered":"http:\/\/ce86c839-1648-4bf1-9c43-554ceb5b54a4"},"modified":"2024-02-27T22:48:37","modified_gmt":"2024-02-28T03:48:37","slug":"183-relations-publiques-intelligentes","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/","title":{"rendered":"183- Relations publiques intelligentes"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9803\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11610-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/83295229\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-28%2Fa70271bf-ef6c-2130-5b2d-f74b19eec748.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/83295229\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-28%2Fa70271bf-ef6c-2130-5b2d-f74b19eec748.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/83295229\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-28%2Fa70271bf-ef6c-2130-5b2d-f74b19eec748.mp3<\/a><\/audio><\/div><p>Comme moi vous entendez sans doute parler de l\u2019intelligence artificielle tous les jours.<\/p>\n<p>Je me suis mise \u00e0 penser \u00e0 quoi ressembleraient des relations publiques \u00ab\u00a0intelligentes\u00a0\u00bb ? Des relations publiques comme nous les pratiquons \u00e0 l\u2019agence NATA PR.<\/p>\n<p>Voici ce qui m\u2019est venu\u00a0:<\/p>\n<p>Des relations publiques intelligentes sont :<\/p>\n<ul>\n<li>r\u00e9fl\u00e9chies;<\/li>\n<li>prennent le temps d\u2019analyser le contexte;<\/li>\n<li>ne suivent pas les modes.<\/li>\n<\/ul>\n<p><strong>R\u00e9fl\u00e9chir<\/strong><\/p>\n<p>R\u00e9fl\u00e9chir s\u2019est faire des liens. Et avec la vitesse des m\u00e9dias sociaux qui diffusent du contenu sans interruption, r\u00e9fl\u00e9chir est devenu un luxe.<\/p>\n<p>Un luxe \u00e0 ne pas ignorer si vous avez une entreprise qui souhaite conserver ses parts de march\u00e9.<\/p>\n<p>Consulter une agence de relations publiques \u00ab\u00a0intelligente\u00a0\u00bb est une excellente strat\u00e9gie pour vous aider \u00e0 mieux r\u00e9fl\u00e9chir.<\/p>\n<p>Comment reconna\u00eetre une agence de relations publiques qui pratique l\u2019intelligence? Et bien voici quelques pistes\u00a0:<\/p>\n<ul>\n<li>L\u2019agence ne vous dira pas d\u00e8s la premi\u00e8re rencontre qu\u2019elle peut solutionner tous vos probl\u00e8mes de communication;<\/li>\n<li>L\u2019agence vous demandera des informations sur vos comp\u00e9titeurs, votre march\u00e9, vos d\u00e9fis et ce que vous souhaitez r\u00e9aliser;<\/li>\n<li>Elle vous dira honn\u00eatement non, si elle sent qu\u2019elle ne pourra pas bien vous servir;<\/li>\n<li>Elle vous demandera du temps pour vous faire une offre sur mesure\u00a0: <strong>une offre intelligente<\/strong>.<\/li>\n<\/ul>\n<p><strong>Prendre le temps d\u2019analyser le contexte<\/strong><\/p>\n<p>Une agence de relations publiques intelligentes prendra le temps\u00a0:<\/p>\n<ol>\n<li>de vous \u00e9couter;<\/li>\n<li>de vous poser des questions;<\/li>\n<li>d\u2019analyser votre march\u00e9;<\/li>\n<li>de faire des recherches.<\/li>\n<\/ol>\n<p>Selon le march\u00e9 o\u00f9 vous trouvez, la client\u00e8le vis\u00e9e, il n\u2019est pas toujours essentiel de travailler avec des Tikokers.<\/p>\n<p>Nous avons des clients qui ne travaillent pas avec des personnalit\u00e9s, des porte-parole et ne veulent m\u00eame pas entendre le mot influenceurs.<\/p>\n<p>Mais c\u2019est marques aiment les leaders d\u2019opinion. Un chef, qui choisit de parler d\u2019un appareil tel Thermomix aura certainement un impact sur votre client\u00e8le par exemple.<\/p>\n<p>Voil\u00e0 la plus-value des RP intelligentes\u00a0: proposer des activations et des communications qui sortent des modes du moment.<\/p>\n<p><strong>Ne pas suivre les modes<\/strong><\/p>\n<p><strong>Cela signifie\u00a0:<\/strong><\/p>\n<ol>\n<li>ne pas vous vendre un \u00e9v\u00e9nement \u00e0 tout prix, m\u00eame si vous c\u00e9l\u00e9brer un anniversaire important<\/li>\n<li>ne pas vous imposer des partenariats payants avec des influenceurs\/tiktokers de l\u2019heure simplement parce qu\u2019ils ont une grande communaut\u00e9- rien n\u2019indique qu\u2019ils soient des clients potentiels<\/li>\n<li>partager nos connaissances du terrain avec les clients, dire la v\u00e9rit\u00e9 et de pas vendre de recette toute faire.<\/li>\n<\/ol>\n<p>Les relations publiques intelligentes ont v\u00e9ritablement \u00e0 c\u0153ur leurs clients et sentent qu\u2019elles font partie de l\u2019aventure. Ces agences intelligentes vous voient de l\u2019int\u00e9rieur et pas seulement \u00e0 travers un miroir aux alouettes.<\/p>\n<p>Alors je vous invite \u00e0 rechercher des partenaires et des agences intelligentes, fortes de leurs expertises et intelligentes de c\u0153ur.<\/p>\n<p>Nous pr\u00e9parons un atelier qui sera offert en mars prochain.<\/p>\n<p>Inscrivez-vous sur nos liste pour ne rien manquer\u00a0: www.natapr.com<\/p>\n<p>Je suis l\u00e0 pour vous aider.<\/p>\n<p>Nata<\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">FAITES PARLER DE VOUS GRATUITEMENT<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span 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data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSTAGRAM<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <a class=\"Link-sc-k8gsk-0 cUyHlA sc-kpKSZj hgqAcQ\" href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\" data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMmxpbmslMjIlMkMlMjJ1cmwlMjIlM0ElMjJodHRwcyUzQSUyRiUyRnd3dy5pbnN0YWdyYW0uY29tJTJGbmF0YV9wcl9zY2hvb2wlMkYlMjIlMkMlMjJ0YXJnZXQlMjIlM0FudWxsJTJDJTIycmVsJTIyJTNBbnVsbCUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCVFMiU4MSVBMGh0dHBzJTNBJTJGJTJGd3d3Lmluc3RhZ3JhbS5jb20lMkZuYXRhX3ByX3NjaG9vbCUyRiVFMiU4MSVBMCUyMiU3RCU1RCU3RCUyQyU3QiUyMnRleHQlMjIlM0ElMjIlMjIlN0QlNUQlN0QlNUQ=\"><span class=\"sc-lmUcrn ekBThi\" data-slate-leaf=\"true\">\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme moi vous entendez sans doute parler de l\u2019intelligence artificielle tous les jours. Je me suis mise \u00e0 penser \u00e0 quoi ressembleraient des relations publiques \u00ab\u00a0intelligentes\u00a0\u00bb ? Des relations publiques comme nous les pratiquons \u00e0 l\u2019agence NATA PR. Voici ce qui m\u2019est venu\u00a0: Des relations publiques intelligentes sont : r\u00e9fl\u00e9chies; prennent le temps d\u2019analyser le [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>183- Relations publiques intelligentes - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"183- Relations publiques intelligentes - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Comme moi vous entendez sans doute parler de l\u2019intelligence artificielle tous les jours. Je me suis mise \u00e0 penser \u00e0 quoi ressembleraient des relations publiques \u00ab\u00a0intelligentes\u00a0\u00bb ? Des relations publiques comme nous les pratiquons \u00e0 l\u2019agence NATA PR. Voici ce qui m\u2019est venu\u00a0: Des relations publiques intelligentes sont : r\u00e9fl\u00e9chies; prennent le temps d\u2019analyser le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T03:43:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T03:48:37+00:00\" \/>\n<meta name=\"author\" content=\"Francis Parent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francis Parent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/\"},\"author\":{\"name\":\"Francis Parent\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/be4c2412495d555d75b3f4cbdd65b97e\"},\"headline\":\"183- Relations publiques intelligentes\",\"datePublished\":\"2024-02-28T03:43:04+00:00\",\"dateModified\":\"2024-02-28T03:48:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/\"},\"wordCount\":554,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/\",\"url\":\"https:\/\/natapr.com\/fr\/2024\/02\/27\/183-relations-publiques-intelligentes\/\",\"name\":\"183- Relations publiques intelligentes - 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