{"id":11593,"date":"2024-02-13T23:01:43","date_gmt":"2024-02-14T04:01:43","guid":{"rendered":"http:\/\/fd9808c6-cc2c-4127-9e67-1f40bf365c81"},"modified":"2024-02-13T23:06:00","modified_gmt":"2024-02-14T04:06:00","slug":"181-relations-publiques-le-communique-utile","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/02\/13\/181-relations-publiques-le-communique-utile\/","title":{"rendered":"181- Relations publiques : le communiqu\u00e9 utile?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6887\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11593-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/82647562\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-14%2F7f7e7eaf-95cd-4a8c-f08b-b410e4441b92.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/82647562\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-14%2F7f7e7eaf-95cd-4a8c-f08b-b410e4441b92.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/82647562\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-14%2F7f7e7eaf-95cd-4a8c-f08b-b410e4441b92.mp3<\/a><\/audio><\/div><p><strong>\u00ab Nous avons d\u00e9j\u00e0 envoy\u00e9 des communiqu\u00e9s et \u00e7a n\u2019a rien donn\u00e9. \u00bb<\/strong><\/p>\n<p>Cette phrase je l\u2019ai souvent entendue de la part de nouveaux clients septiques qui ne connaissent pas les relations publiques.<\/p>\n<p>Ce sont souvent des entreprises qui ont peu investi dans le marketing et la publicit\u00e9 qui nous font ce type de commentaire.<\/p>\n<p>Ils voient pourtant leurs comp\u00e9titeurs faire parler d\u2019eux dans les m\u00e9dias et sur les plateformes de m\u00e9dias sociaux.<\/p>\n<p>Ils veulent faire comme eux, mais ne sont pas toujours pr\u00eats \u00e0 investir le temps et l\u2019argent n\u00e9cessaire pour qu\u2019une agence de relations publiques d\u00e9veloppe une campagne digne de ce nom.<\/p>\n<p>Ces entreprises ont plusieurs points en commun :<\/p>\n<ol>\n<li>elles ont \u00e9t\u00e9 fond\u00e9es bien avant l\u2019arriv\u00e9e d\u2019internet;<\/li>\n<li>ont connu du succ\u00e8s \u00e0 une \u00e9poque o\u00f9 la concurrence \u00e9tait faible;<\/li>\n<li>n\u2019ont pas de d\u00e9partement de marketing tr\u00e8s d\u00e9velopp\u00e9.<\/li>\n<\/ol>\n<p>Elles nous contactent, car:<\/p>\n<ol>\n<li>de plus jeunes compagnies, n\u00e9es souvent sur le Web commencent \u00e0 leur grignoter des parts de march\u00e9 importantes;<\/li>\n<li>elles croient qu\u2019il suffit d\u2019un communiqu\u00e9 pour obtenir des entrevues majeures.<\/li>\n<\/ol>\n<p>Ces entreprises croient qu\u2019en quelques mois, que dis-je, quelques semaines seulement, elles vont \u00eatre plus visibles que leurs plus jeunes concurrents qui se sont construits sur le web, les m\u00e9dias sociaux et les relations publiques.<\/p>\n<p>Combien de fois j\u2019ai vu ces compagnies remercier leur directeur du marketing et mettre fin aux contrats avec les agences avec qui elles travaillent, persuad\u00e9es que c\u2019\u00e9tait la mauvaise formule et que tout cela co\u00fbte beaucoup trop cher.<\/p>\n<p>Leurs comp\u00e9titeurs eux ont compris qu\u2019il fallait investir dans leur image, la promotion, les relations publiques, les partenariats avec d\u2019autres marques ou des porte-paroles.<\/p>\n<p>Il faut du temps pour que la magie op\u00e8re.<\/p>\n<p>Et d\u00e9j\u00e0, certaines de ces entreprises sont soit disparues ou en voie de l\u2019\u00eatre.<\/p>\n<p>Si vous voyez la publicit\u00e9, les relations publiques et les m\u00e9dias sociaux comme des d\u00e9penses et non des investissements, il y a de fortes chances que votre tol\u00e9rance soit insuffisante et que vous n\u2019arriverez pas \u00e0 faire ce que font vos concurrents&nbsp;:<\/p>\n<ol>\n<li>faire parler d\u2019eux en continu;<\/li>\n<li>\u00eatre pr\u00e9sents aupr\u00e8s de leurs consommateurs<\/li>\n<li>raconter leur histoire et partager leur succ\u00e8s<\/li>\n<\/ol>\n<p>Si vos clients ne vous voient qu\u2019au supermarch\u00e9 o\u00f9 sur la m\u00eame tablette se trouve votre jeune concurrent tr\u00e8s visible dans les m\u00e9dias et sur les m\u00e9dias sociaux, quel produit choisira-t-il ?<\/p>\n<p>Alors oui, <strong>les relations publiques<\/strong><strong>c\u2019est beaucoup plus qu\u2019envoyer un communiqu\u00e9 <\/strong>et attendre qu\u2019on vous contacte.<\/p>\n<p>Nous envoyions parfois souvent plus d\u2019une dizaine de communiqu\u00e9s par semaine et nous savons comment capter l\u2019attention.<\/p>\n<p>Je vous invite \u00e0 vous inscrire sur nos listes pour ne rien manquer. <a href=\"https:\/\/www.natapr.com\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a><\/p>\n<p>Je suis l\u00e0 pour vous aider.<\/p>\n<p>Nata<\/p>\n<p data-slate-node=\"element\" data-encore-id=\"type\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">FAITES PARLER DE VOUS GRATUITEMENT<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span 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data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSTAGRAM<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Nous avons d\u00e9j\u00e0 envoy\u00e9 des communiqu\u00e9s et \u00e7a n\u2019a rien donn\u00e9. \u00bb Cette phrase je l\u2019ai souvent entendue de la part de nouveaux clients septiques qui ne connaissent pas les relations publiques. Ce sont souvent des entreprises qui ont peu investi dans le marketing et la publicit\u00e9 qui nous font ce type de commentaire. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>181- Relations publiques : le communiqu\u00e9 utile? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/02\/13\/181-relations-publiques-le-communique-utile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"181- Relations publiques : le communiqu\u00e9 utile? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"\u00ab Nous avons d\u00e9j\u00e0 envoy\u00e9 des communiqu\u00e9s et \u00e7a n\u2019a rien donn\u00e9. \u00bb Cette phrase je l\u2019ai souvent entendue de la part de nouveaux clients septiques qui ne connaissent pas les relations publiques. Ce sont souvent des entreprises qui ont peu investi dans le marketing et la publicit\u00e9 qui nous font ce type de commentaire. 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