{"id":11575,"date":"2024-01-30T23:16:46","date_gmt":"2024-01-31T04:16:46","guid":{"rendered":"http:\/\/4d9444d1-d74b-42da-9a14-214a3d97ac3b"},"modified":"2024-01-30T23:19:31","modified_gmt":"2024-01-31T04:19:31","slug":"179-les-relations-publiques-comment-jai-decouvert-cette-profession","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/01\/30\/179-les-relations-publiques-comment-jai-decouvert-cette-profession\/","title":{"rendered":"179- Les relations publiques : comment j\u2019ai d\u00e9couvert cette profession"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2968\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11575-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/82025732\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-31%2Ffcd7e921-ef1c-6d8c-9bbe-dceb94bcba69.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/82025732\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-31%2Ffcd7e921-ef1c-6d8c-9bbe-dceb94bcba69.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/82025732\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-31%2Ffcd7e921-ef1c-6d8c-9bbe-dceb94bcba69.mp3<\/a><\/audio><\/div><p>Avant de devenir une experte des relations publiques et de fonder l\u2019agence NATA PR il y a plus de 20 ans, j\u2019ai agi \u00e0 titre de directrice des communications et du marketing pendant dix ans pour des entreprises tels une maison d\u2019op\u00e9ra, un th\u00e9\u00e2tre, une maison de disques et une autre de production t\u00e9l\u00e9.<\/p>\n<p>Mon dernier emploi en marketing \u00e9tait pour une marque de v\u00eatements aux Canada et aux USA&nbsp;: Parasuco Jeans.<\/p>\n<p>Comme je n\u2019avais pas toujours le budget n\u00e9cessaire pour recruter dans mon \u00e9quipe un professionnel des RP ou de retenir les services d\u2019une agence de relations publiques, je me suis demand\u00e9 comment je pouvais inclure cette activit\u00e9 parmi toutes mes autres responsabilit\u00e9s marketing.<\/p>\n<p>J\u2019en suis venu \u00e0 d\u00e9velopper le fameux mod\u00e8le NATA en six \u00e9tapes.<\/p>\n<p>En fait je me suis demand\u00e9&nbsp;:<\/p>\n<ol>\n<li>Quel \u00e9tait le temps maximum que je pouvais consacrer aux RP<\/li>\n<li>Quels \u00e9taient les plus importants m\u00e9dias\/journalistes susceptibles de raconter l\u2019histoire que je proposais<\/li>\n<li>Pourquoi parleraient-ils de ce que j\u2019avais \u00e0 leur proposer<\/li>\n<\/ol>\n<p>Je croyais que seules les personnalit\u00e9s extraverties et volubiles pouvaient exceller dans le domaine des relations publiques.<\/p>\n<p>J\u2019avais cette fausse croyance que si je ne pouvais vanter avec \u00e9clat un projet lanc\u00e9 par l\u2019entreprise pour laquelle je travaillais, je ne pouvais pas convaincre un journaliste.<\/p>\n<p>Quelle ne fut pas ma surprise de r\u00e9aliser quand pr\u00e9sentant simplement et sans \u00ab&nbsp;flaflas&nbsp;\u00bb un projet, j\u2019arrivais \u00e0 int\u00e9resser de grands journalistes!<\/p>\n<p>J\u2019ai donc d\u00e9couvert que je maximisais mes chances de visibilit\u00e9 tout simplement en&nbsp;:<\/p>\n<ol>\n<li>Proposant un sujet de la bonne mani\u00e8re<\/li>\n<li>Faisant quelques recherches pour trouver le bon journaliste<\/li>\n<li>Faisant des relances\/suivis pertinents<\/li>\n<\/ol>\n<p>Je me suis prise aux jeux des relations publiques et en moins de 2 heures par semaine j\u2019arrivais \u00e0 g\u00e9n\u00e9rer des entrevues et des articles.<\/p>\n<p>Je suis devenue passionn\u00e9e des relations publiques et j\u2019adore leurs \u00e9volutions gr\u00e2ce aux m\u00e9dias sociaux et aux influenceurs.<\/p>\n<p>Toutes les semaines nous recevons des demandes \u00e0 l\u2019agence NATA PR pour que nous d\u00e9veloppions des campagnes de relations publiques pour des services et des produits souvent emballants et innovants.<\/p>\n<p><strong>Entreprises innovantes<\/strong><\/p>\n<p>Mais comme ces entreprises ne peuvent pas encore se payer les honoraires mensuels d\u2019une agence. On parle ici de plusieurs milliers de dollars par mois.<\/p>\n<p><strong>Professionnels du marketing<\/strong><\/p>\n<p>Nous avons aussi des professionnels du marketing et des m\u00e9dias sociaux \u00e0 qui on demande d\u2019int\u00e9grer les relations publiques dans leurs t\u00e2ches et qui ne savent pas par o\u00f9 commencer qui nous consultent.<\/p>\n<p>J\u2019ai donc d\u00e9cid\u00e9 de cr\u00e9er un programme sur mesure simple et accessible pour tous ceux qui souhaitent int\u00e9grer les relations publiques dans leurs t\u00e2ches, tout comme je l\u2019ai fait moi-m\u00eame quand j\u2019\u00e9tais une professionnelle du marketing.<\/p>\n<p>Il s\u2019agit de la quatri\u00e8me version du programme qui est maintenant d\u2019une efficacit\u00e9 redoutable.<\/p>\n<p>Vous allez adorer ce programme et m\u00eame vous amuser en le faisant&nbsp;:<\/p>\n<ul>\n<li>6 modules<\/li>\n<li>6 courts vid\u00e9os et exercices<\/li>\n<li>6 rencontres en direct avec moi.<\/li>\n<\/ul>\n<p>C\u2019est bien simple, je pourrais vous recruter pour que vous veniez travailler \u00e0 l\u2019agence NATA PR une fois que vous aurez compl\u00e9t\u00e9 le programme.<\/p>\n<p>M\u00eame si vous ne souhaitez pas faire vos relations publiques vous-m\u00eames, vous comprendrez ce que font vos coll\u00e8gues des relations publiques et les agences de relations publiques qui sont sous votre supervision.<\/p>\n<p><strong>OUVERTURE DES PORTES<\/strong><\/p>\n<p>Nous ouvrons les portes le 6 f\u00e9vrier 2024et les refermerons les 13 f\u00e9vrier 2024.<\/p>\n<p>Comme je consacre la majeure partie de mon temps \u00e0 la gestion de l\u2019agence NATA PR, j\u2019offre ce programme rarement.<\/p>\n<p>Profitez-en!<\/p>\n<p><strong>R\u00c9SERVEZ VOTRE PLACE AUJOURD\u2019HUI <\/strong><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" target=\"_blank\" rel=\"noopener\"><span lang=\"fr-FR\">https:\/\/prschool.natapr.com\/evergreen_fr<\/span><\/a><\/p>\n<p>Inscrivez-vous sur nos listes pour ne rien 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data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkZBSVRFUyUyMFBBUkxFUiUyMERFJTIwVk9VUyUyMEdSQVRVSVRFTUVOVCUyMiUyQyUyMmJvbGQlMjIlM0F0cnVlJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiUyMCVFMiU5RSVBNCUyMCUyMiU3RCUyQyU3QiUyMnR5cGUlMjIlM0ElMjJsaW5rJTIyJTJDJTIydXJsJTIyJTNBJTIyaHR0cHMlM0ElMkYlMkZwcnNjaG9vbC5uYXRhcHIuY29tJTJGZXZlcmdyZWVuX2ZyJTIyJTJDJTIydGFyZ2V0JTIyJTNBbnVsbCUyQyUyMnJlbCUyMiUzQW51bGwlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlRTIlODElQTAlRTIlODElQTBodHRwcyUzQSUyRiUyRnByc2Nob29sLm5hdGFwci5jb20lMkZldmVyZ3JlZW5fZnIlRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlMjIlN0QlNUQlN0QlNUQlN0QlMkMlN0IlMjJ0eXBlJTIyJTNBJTIycGFyYWdyYXBoJTIyJTJDJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJ0ZXh0JTIyJTNBJTIyTEUlMjBNT0QlQzMlODhMRSUyME5BVEElMjBQUiUyMEdSQVRVSVQlMjIlMkMlMjJib2xkJTIyJTNBdHJ1ZSU3RCUyQyU3QiUyMnRleHQlMjIlM0ElMjIlMjAlRTIlOUUlQTQlMjAlMjIlN0QlMkMlN0IlMjJ0eXBlJTIyJTNBJTIybGluayUyMiUyQyUyMnVybCUyMiUzQSUyMmh0dHBzJTNBJTJGJTJGcHJzY2hvb2wubmF0YXByLmNvbSUyRkxlLU1vZGVsZS1OQVRBLVBSJTIyJTJDJTIydGFyZ2V0JTIyJTNBbnVsbCUyQyUyMnJlbCUyMiUzQW51bGwlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlRTIlODElQTAlRTIlODElQTBodHRwcyUzQSUyRiUyRnByc2Nob29sLm5hdGFwci5jb20lMkZMZS1Nb2RlbGUtTkFUQS1QUiVFMiU4MSVBMCUyMiU3RCU1RCU3RCU1RCU3RCUyQyU3QiUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJJTlNDUklWRVotVk9VUyUyMFNVUiUyME5PUyUyMExJU1RFUyUyMiUyQyUyMmJvbGQlMjIlM0F0cnVlJTdEJTJDJTdCJTIydGV4dCUyMiUzQSUyMiUyMCVFMiU5RSVBNCUyMCUyMiU3RCUyQyU3QiUyMnR5cGUlMjIlM0ElMjJsaW5rJTIyJTJDJTIydXJsJTIyJTNBJTIyaHR0cHMlM0ElMkYlMkZ3d3cubmF0YXByLmNvbSUyRiUyMiUyQyUyMnRhcmdldCUyMiUzQW51bGwlMkMlMjJyZWwlMjIlM0FudWxsJTJDJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJ0ZXh0JTIyJTNBJTIyJUUyJTgxJUEwJUUyJTgxJUEwJUUyJTgxJUEwd3d3Lm5hdGFwci5jb20lRTIlODElQTAlRTIlODElQTAlRTIlODElQTAlMjIlN0QlNUQlN0QlMkMlN0IlMjJ0eXBlJTIyJTNBJTIybGluayUyMiUyQyUyMnVybCUyMiUzQSUyMmh0dHBzJTNBJTJGJTJGcHJzY2hvb2wubmF0YXByLmNvbSUyRkxlLU1vZGVsZS1OQVRBLVBSJTIyJTJDJTIydGFyZ2V0JTIyJTNBbnVsbCUyQyUyMnJlbCUyMiUzQW51bGwlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODElQTAlMjIlN0QlNUQlN0QlNUQlN0QlMkMlN0IlMjJ0eXBlJTIyJTNBJTIycGFyYWdyYXBoJTIyJTJDJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJ0ZXh0JTIyJTNBJTIySU5TVEFHUkFNJTIyJTJDJTIyYm9sZCUyMiUzQXRydWUlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyJTIwJUUyJTlFJUE0JTIwJTIyJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMmxpbmslMjIlMkMlMjJ1cmwlMjIlM0ElMjJodHRwcyUzQSUyRiUyRnd3dy5pbnN0YWdyYW0uY29tJTJGbmF0YV9wcl9zY2hvb2wlMkYlMjIlMkMlMjJ0YXJnZXQlMjIlM0FudWxsJTJDJTIycmVsJTIyJTNBbnVsbCUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMiVFMiU4MSVBMCVFMiU4MSVBMCVFMiU4MSVBMGh0dHBzJTNBJTJGJTJGd3d3Lmluc3RhZ3JhbS5jb20lMkZuYXRhX3ByX3NjaG9vbCUyRiVFMiU4MSVBMCUyMiU3RCU1RCU3RCU1RCU3RCU1RA==\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSTAGRAM<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant de devenir une experte des relations publiques et de fonder l\u2019agence NATA PR il y a plus de 20 ans, j\u2019ai agi \u00e0 titre de directrice des communications et du marketing pendant dix ans pour des entreprises tels une maison d\u2019op\u00e9ra, un th\u00e9\u00e2tre, une maison de disques et une autre de production t\u00e9l\u00e9. Mon [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>179- Les relations publiques : comment j\u2019ai d\u00e9couvert cette profession - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/01\/30\/179-les-relations-publiques-comment-jai-decouvert-cette-profession\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"179- Les relations publiques : comment j\u2019ai d\u00e9couvert cette profession - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Avant de devenir une experte des relations publiques et de fonder l\u2019agence NATA PR il y a plus de 20 ans, j\u2019ai agi \u00e0 titre de directrice des communications et du marketing pendant dix ans pour des entreprises tels une maison d\u2019op\u00e9ra, un th\u00e9\u00e2tre, une maison de disques et une autre de production t\u00e9l\u00e9. 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