{"id":11566,"date":"2024-01-23T22:00:00","date_gmt":"2024-01-24T03:00:00","guid":{"rendered":"http:\/\/1d29e50d-6737-4351-8e3b-00f8f929fe74"},"modified":"2024-01-22T23:02:03","modified_gmt":"2024-01-23T04:02:03","slug":"178-les-relations-publiques-cest-comme-aller-au-gym","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/01\/23\/178-les-relations-publiques-cest-comme-aller-au-gym\/","title":{"rendered":"178- Les relations publiques c\u2019est comme aller au gym"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_309\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11566-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/81652594\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-23%2F8678d01c-baa8-2356-fbe3-77735275364b.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/81652594\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-23%2F8678d01c-baa8-2356-fbe3-77735275364b.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/81652594\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-23%2F8678d01c-baa8-2356-fbe3-77735275364b.mp3<\/a><\/audio><\/div><p>J\u2019aime dire que les relations publiques, c\u2019est comme aller \u00e0 la salle de sport : aller au \u00ab gym \u00bb<\/p>\n<p>Vous pouvez lire sur le sujet, comprendre les principes de base et m\u00eame en parler \u00e0 vos coll\u00e8gues, mais si vous n\u2019allez jamais au \u00ab gym \u00bb des relations publiques, vous n\u2019en comprenez qu\u2019une th\u00e9orie bien vague.<\/p>\n<p>C\u2019est comme lire sur le d\u00e9veloppement des muscles et ne jamais soulever de poids pour les d\u00e9velopper.<\/p>\n<p>Ou, pour ceux qui sont initi\u00e9s \u00e0 la m\u00e9ditation, penser \u00e0 ceux qui vous disent avoir lu sur le sujet et comprendre de quoi il s\u2019agit sans jamais avoir m\u00e9dit\u00e9 une seule minute de leur vie.<\/p>\n<p>Vous voyez l\u2019ampleur de la m\u00e9connaissance, n\u2019est-ce pas ?<\/p>\n<p>Nous avons souvent ces \u00e9changes sur notre profession avec plusieurs de nos amis du marketing.<\/p>\n<p>Ces derniers croient tout savoir des relations publiques et pourtant n\u2019en connaissent souvent qu\u2019une vague th\u00e9orie qui n\u2019est \u00e9videmment plus \u00e0 jour.<\/p>\n<p>Mais attention, sachez que je suis moi-m\u00eame une professionnelle du marketing et que je parle de mes coll\u00e8gues avec beaucoup d\u2019affection.<\/p>\n<p>Mais je sais tout ce qu\u2019ils ne savent pas ou ne comprennent pas des relations publiques.<\/p>\n<p>Ils ne savent pas que les relations publiques sont :<\/p>\n<ul>\n<li>la meilleure partie organique de tout bon plan marketing,<\/li>\n<li>l\u00e0 pour tisser des liens avec les influenceurs qui parlent de nos clients sans r\u00e9mun\u00e9ration,<\/li>\n<li>80 % des r\u00e9sultats RP sont des articles et des mentions en ligne, donc sur le web,<\/li>\n<li>un \u00e9l\u00e9ment majeur pour contribuer \u00e0 l\u2019augmentation du SEO des entreprises,<\/li>\n<li>permettent d\u2019augmenter massivement la visibilit\u00e9 des marques,<\/li>\n<li>de joindre de nouveaux publics,<\/li>\n<li>des articles, mentions en ligne que vous pouvez partager sur vos m\u00e9dias sociaux.<\/li>\n<\/ul>\n<p>Solopreneurs, sp\u00e9cialistes du marketing, je vous invite \u00e0 venir \u00e0 la salle de sport des RP, au \u00ab gym \u00bb des RP avec moi.<\/p>\n<p>M\u00eame si vous ne souhaitez pas faire vos relations publiques vous-m\u00eames, vous comprendrez ce que font vos coll\u00e8gues des relations publiques et les agences de relations publiques qui sont sous votre supervision.<\/p>\n<p>Notre nouveau programme compte 6 modules et 6 rencontres en direct avec moi. C\u2019est tout comme si vous veniez travailler \u00e0 l\u2019agence NATA PR et que je devais vous former rapidement \u00e0 g\u00e9n\u00e9rer des r\u00e9sultats.<\/p>\n<p>C\u2019est simple, efficace et amusant. Oui, les relations publiques sont une profession o\u00f9 l\u2019on peut vraiment avoir du plaisir.<\/p>\n<p>R\u00e9servez votre place aujourd\u2019hui. Les portes ouvrent le 6 f\u00e9vrier et se ferment le 13 f\u00e9vrier 2024.<\/p>\n<p>Inscrivez-vous sur nos listes pour ne rien manquer.<\/p>\n<p>Je suis l\u00e0 pour vous aider.<\/p>\n<p>Nata<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong> \u27a4 <a href=\"https:\/\/www.natapr.com\/\">\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060<\/a><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 <a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019aime dire que les relations publiques, c\u2019est comme aller \u00e0 la salle de sport : aller au \u00ab gym \u00bb Vous pouvez lire sur le sujet, comprendre les principes de base et m\u00eame en parler \u00e0 vos coll\u00e8gues, mais si vous n\u2019allez jamais au \u00ab gym \u00bb des relations publiques, vous n\u2019en comprenez qu\u2019une th\u00e9orie [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - 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