{"id":11522,"date":"2024-01-09T23:57:16","date_gmt":"2024-01-10T04:57:16","guid":{"rendered":"http:\/\/dcc1689b-66f6-4254-86bc-3fb901ba11b5"},"modified":"2024-01-10T00:00:26","modified_gmt":"2024-01-10T05:00:26","slug":"176-les-relations-publiques-que-font-les-grandes-entreprises","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/01\/09\/176-les-relations-publiques-que-font-les-grandes-entreprises\/","title":{"rendered":"176- Les relations publiques : que font les grandes entreprises"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3603\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11522-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/81057563\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-10%2F05766837-229c-0bf2-759e-f40f8c4688fe.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/81057563\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-10%2F05766837-229c-0bf2-759e-f40f8c4688fe.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/81057563\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-10%2F05766837-229c-0bf2-759e-f40f8c4688fe.mp3<\/a><\/audio><\/div><p>Rien de tel pour raviver notre inspiration que d&rsquo;explorer de plus pr\u00e8s les coulisses des grandes entreprises, ces marques qui suscitent notre admiration.<\/p>\n<p>Certains pourraient trouver d\u00e9courageant d&rsquo;\u00e9tudier le succ\u00e8s des g\u00e9ants, mais je vous propose de changer de perspective.&nbsp;<\/p>\n<p>Consid\u00e9rons cet exercice comme un jeu stimulant.<\/p>\n<p>Pourquoi ne pas choisir de penser que ces machines \u00e0 succ\u00e8s repr\u00e9sentent le monde des possibles<\/p>\n<p>Pas mal plus emballant comme pens\u00e9e que de se dire : je n\u2019y arriverai jamais, ou que c\u2019est impossible.<\/p>\n<p>Apr\u00e8s tout, ce sont des humains qui les ont cr\u00e9\u00e9s et ont su mettre en place les outils n\u00e9cessaires pour, entre autres, se faire conna\u00eetre et faire parler d\u2019eux.<\/p>\n<p>Ces r\u00e9ussites reposent sur trois activit\u00e9s fondamentales qui permettent aux entreprises de toucher leurs clients et consommateurs :<\/p>\n<ol>\n<li>La publicit\u00e9<\/li>\n<li>Les relations publiques<\/li>\n<li>Les porte-parole<\/li>\n<\/ol>\n<p>Bien s\u00fbr, il est possible de combiner ces activit\u00e9s pour maximiser la visibilit\u00e9 et les ventes, mais vous pouvez \u00e9galement choisir de vous concentrer sur une activit\u00e9 sp\u00e9cifique.&nbsp;<\/p>\n<p>Par exemple, en ciblant les porte-parole si votre produit s\u00e9duit les mamans influentes d&rsquo;Instagram ou TikTok.<\/p>\n<p>Le web offre une d\u00e9mocratisation sans pr\u00e9c\u00e9dent, permettant de lancer et promouvoir une entreprise \u00e0 moindre co\u00fbt et d\u2019en parler sur les m\u00e9dias sociaux.&nbsp;<\/p>\n<p>Vous pouvez entreprendre diverses actions sans vous ruiner, tester rapidement des produits, des campagnes publicitaires et des relations publiques abordables.<\/p>\n<p>Autrefois, pour vendre des produits il fallait ouvrir des boutiques aux loyers co\u00fbteux, imprimer des d\u00e9pliants ou n\u00e9gocier avec des magasins pour vendre ses produits sur leurs tablettes.&nbsp;<\/p>\n<p>La route vers la notori\u00e9t\u00e9 pouvait \u00eatre longue et tr\u00e8s co\u00fbteuse.<\/p>\n<p>Aujourd&rsquo;hui, les grandes entreprises int\u00e8grent syst\u00e9matiquement les relations publiques dans leur plan marketing, souvent en parall\u00e8le avec la publicit\u00e9.<\/p>\n<p>Certaines maisons de luxe privil\u00e9gient m\u00eame la publicit\u00e9 et les relations publiques, excluant toute collaboration avec des ambassadeurs, un choix qui, \u00e0 lui seul, m\u00e9rite un podcast d\u00e9di\u00e9.<\/p>\n<p>Cependant, toutes ces entreprises, quel que soit leur choix strat\u00e9gique, ont recours aux relations publiques.<\/p>\n<p>Elles \u00e9voluent comme vous avec les nouvelles possibilit\u00e9s offertes par le web, les m\u00e9dias sociaux et les influenceurs.<\/p>\n<p>J&rsquo;appr\u00e9cie particuli\u00e8rement cette citation attribu\u00e9e \u00e0 Mark Twain, Marcel Pagnol, et d&rsquo;autres : \u00ab\u00a0Ils ne savaient pas que c&rsquo;\u00e9tait impossible, alors ils l&rsquo;ont fait.\u00a0\u00bb<\/p>\n<p>Je vous invite \u00e0 explorer ce monde des possibles : int\u00e9grer vos propres relations publiques \u00e0 votre plan marketing \u00e0 co\u00fbt r\u00e9duit.<\/p>\n<p>Si vous r\u00eavez de vous faire conna\u00eetre, de faire entendre votre voix gr\u00e2ce \u00e0 une solution ou un produit exceptionnel, notre programme \u00e0 la NATA PR SCHOOL est con\u00e7u pour vous aider \u00e0 r\u00e9aliser vos r\u00eaves, pas \u00e0 pas.<\/p>\n<p>Rejoignez-moi lors de l&rsquo;ouverture des portes de la NATA PR SCHOOL le 6 f\u00e9vrier 2024.&nbsp;<\/p>\n<p>Si vous \u00e9coutez cet \u00e9pisode apr\u00e8s cette date, inscrivez-vous sur nos listes pour rester inform\u00e9(e) de nos prochaines formations.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter pour une consultation gratuite afin de d\u00e9terminer si ce programme est fait pour vous.<\/p>\n<p>Je suis l\u00e0 pour vous aider.<\/p>\n<p>Nata<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong><strong> \u27a4 <\/strong><a href=\"https:\/\/www.natapr.com\/\">\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060<\/a><strong>&nbsp;<\/strong><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 <a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rien de tel pour raviver notre inspiration que d&rsquo;explorer de plus pr\u00e8s les coulisses des grandes entreprises, ces marques qui suscitent notre admiration. Certains pourraient trouver d\u00e9courageant d&rsquo;\u00e9tudier le succ\u00e8s des g\u00e9ants, mais je vous propose de changer de perspective.&nbsp; Consid\u00e9rons cet exercice comme un jeu stimulant. Pourquoi ne pas choisir de penser que ces [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>176- Les relations publiques : que font les grandes entreprises - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/01\/09\/176-les-relations-publiques-que-font-les-grandes-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"176- Les relations publiques : que font les grandes entreprises - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Rien de tel pour raviver notre inspiration que d&rsquo;explorer de plus pr\u00e8s les coulisses des grandes entreprises, ces marques qui suscitent notre admiration. Certains pourraient trouver d\u00e9courageant d&rsquo;\u00e9tudier le succ\u00e8s des g\u00e9ants, mais je vous propose de changer de perspective.&nbsp; Consid\u00e9rons cet exercice comme un jeu stimulant. 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