{"id":11456,"date":"2023-12-12T23:09:44","date_gmt":"2023-12-13T04:09:44","guid":{"rendered":"http:\/\/e70542c5-eefe-4591-a468-5d3c28b0818f"},"modified":"2023-12-12T23:16:32","modified_gmt":"2023-12-13T04:16:32","slug":"172-les-relations-publiques-les-bons-mots","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/12\/12\/172-les-relations-publiques-les-bons-mots\/","title":{"rendered":"172- Les relations publiques : les bons mots"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6672\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11456-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/79947616\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-11-13%2F0cf52b9b-8dd5-839d-7b10-0d7bd95fc4ae.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/79947616\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-11-13%2F0cf52b9b-8dd5-839d-7b10-0d7bd95fc4ae.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/79947616\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-11-13%2F0cf52b9b-8dd5-839d-7b10-0d7bd95fc4ae.mp3<\/a><\/audio><\/div><p>Si vous \u00eates un entrepreneur, ou m\u00eame un jeune directeur du marketing, vous \u00eates certainement pr\u00e9occup\u00e9s (ou m\u00eame obs\u00e9d\u00e9s) par la vente de vos services et de vos produits.&nbsp;<\/p>\n<p>Augmenter vos revenus occupe sans doute une place importante dans vos pens\u00e9es.<\/p>\n<p>Comme je vous comprends !<\/p>\n<p>Avez-vous remarqu\u00e9 que certains mots, certaines phrases que vous utilisez g\u00e9n\u00e8rent plus d\u2019int\u00e9r\u00eat, de r\u00e9actions et m\u00eame de vente?<\/p>\n<p>J\u2019avais envie d\u2019\u00e9changer avec vous ici sur l\u2019importante des mots et comment les relations publiques sont un formidable outil pour relayer vos messages et vos mots cl\u00e9s,<\/p>\n<p>Faites l\u2019exercice dans les prochains jours, et notez ce qui attire votre attention dans la publicit\u00e9, dans les articles que vous lisez ou tout ce que vous voyez passer sur les m\u00e9dias sociaux.<\/p>\n<p>Pourquoi certains messages captent-ils votre attention?<\/p>\n<ul>\n<li>La couleur<\/li>\n<li>La typo<\/li>\n<li>Images anim\u00e9es, etc.<\/li>\n<\/ul>\n<p>Mais ce qui aura un impact durable ce sont LES MOTS !<\/p>\n<p>Les mots que vous choisissez r\u00e9sonneront ou non avec vos clients potentiels.&nbsp;<\/p>\n<p>Choisir les bons mots, ce qu\u2019on appelle souvent dans notre profession les mots cl\u00e9s, les messages cl\u00e9s et d\u2019une importance cruciale.<\/p>\n<p>Pensez-y, ce sont ces mots qui feront en sorte que votre produit ou votre service sera choisi.<\/p>\n<p>Il y a une r\u00e8gle universelle ici qui r\u00e9sonne chez tous les \u00eatres humains : notre cerveau est \u00e0 la rechercher permanente de solutions pour notre survie.<\/p>\n<p>Oui, c\u2019est un peu fort de parler de survie, mais c\u2019est le m\u00eame m\u00e9canisme qui nous fait acheter un produit plut\u00f4t qu\u2019un autre.<\/p>\n<p>Si les mots que vous choisissez r\u00e9pondent \u00e0 tous ces cerveaux qui recherchent de solutions, des moyens de \u00ab&nbsp;survivrent&nbsp;\u00bb vous aurez du succ\u00e8s.<\/p>\n<p>Il faut ici penser \u00e0 la survie, pour nous qui avons la chance de vivre en Am\u00e9rique du Nord dans un pays en paix et o\u00f9 les ressources sont abondantes, comme des solutions \u00e0 ce qui nous pr\u00e9occupe&nbsp;:<\/p>\n<ul>\n<li>la vente,<\/li>\n<li>la notori\u00e9t\u00e9<\/li>\n<li>perdre du poids<\/li>\n<li>gagner plus d\u2019argent<\/li>\n<li>prendre du temps pour soi.<\/li>\n<\/ul>\n<p>On s\u2019entend que le mode survie n\u2019a rien \u00e0 voir avec nos contemporains qui vivent dans des pays en guerre. Mais nos cerveaux proc\u00e8dent de la m\u00eame mani\u00e8re et r\u00e9pondent favorablement aux \u00ab bons mots \u00bb.<\/p>\n<p>C\u2019est une partie extr\u00eamement importante de notre travail de professionnel des relations publiques que de trouver ce qui va r\u00e9sonner avec les journalistes et les influenceurs.<\/p>\n<p>Alors, venez travailler avec mois lors de la prochaine ouverture des portes de la NATA PR SHCOOL le 6 f\u00e9vrier 2024.&nbsp;<\/p>\n<p>Mais si vous \u00e9coutez cet \u00e9pisode trop tard, inscrivez-vous sur nos listes pour rester inform\u00e9 de nos prochaines formations.<\/p>\n<p>Envie de vous entendre sur les mots qui r\u00e9sonnent pour vous et vous apportent des ventes!<\/p>\n<p>Je suis l\u00e0 pour vous.<\/p>\n<p>Nata<\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong>&nbsp;<strong>\u27a4&nbsp;<\/strong><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>ATELIER\/ D\u00c9FI 3 jours<\/strong>&nbsp;<strong>\u27a4&nbsp;<\/strong><a href=\"https:\/\/prschool.natapr.com\/defi-3-jours-082023\">https:\/\/prschool.natapr.com\/defi-3-jours-082023<\/a>&nbsp;<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong>&nbsp;<strong>\u27a4&nbsp;<\/strong><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong>&nbsp;<strong>\u27a4&nbsp;<\/strong><a href=\"https:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> <strong>\u27a4&nbsp;<\/strong><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates un entrepreneur, ou m\u00eame un jeune directeur du marketing, vous \u00eates certainement pr\u00e9occup\u00e9s (ou m\u00eame obs\u00e9d\u00e9s) par la vente de vos services et de vos produits.&nbsp; Augmenter vos revenus occupe sans doute une place importante dans vos pens\u00e9es. Comme je vous comprends ! Avez-vous remarqu\u00e9 que certains mots, certaines phrases que vous [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>172- Les relations publiques : les bons mots - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/12\/12\/172-les-relations-publiques-les-bons-mots\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"172- Les relations publiques : les bons mots - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Si vous \u00eates un entrepreneur, ou m\u00eame un jeune directeur du marketing, vous \u00eates certainement pr\u00e9occup\u00e9s (ou m\u00eame obs\u00e9d\u00e9s) par la vente de vos services et de vos produits.&nbsp; Augmenter vos revenus occupe sans doute une place importante dans vos pens\u00e9es. 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