{"id":11426,"date":"2023-11-28T23:11:36","date_gmt":"2023-11-29T04:11:36","guid":{"rendered":"http:\/\/3b02ac41-3dbc-410c-9b86-a28f22536d97"},"modified":"2023-11-28T23:14:01","modified_gmt":"2023-11-29T04:14:01","slug":"170-les-relations-publiques-et-la-differenciation","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/11\/28\/170-les-relations-publiques-et-la-differenciation\/","title":{"rendered":"170- Les relations publiques et la diff\u00e9renciation"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_721\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11426-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/79285964\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-10-29%2Fa80294a5-9f79-0b37-7d87-71e23e387212.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/79285964\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-10-29%2Fa80294a5-9f79-0b37-7d87-71e23e387212.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/79285964\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-10-29%2Fa80294a5-9f79-0b37-7d87-71e23e387212.mp3<\/a><\/audio><\/div><p>Cher amis RP, si, comme moi, vous poss\u00e9dez votre propre entreprise et que de nombreux concurrents op\u00e8rent dans votre secteur d\u2019activit\u00e9s, pourriez-vous me dire en une seule phrase courte ce qui vous distingue de la concurrence ?<\/p>\n<p>En quoi \u00eates-vous diff\u00e9rents ?<\/p>\n<p>C\u2019est une r\u00e9flexion que nous ne prenons pas \u00e0 la l\u00e9g\u00e8re \u00e0 l\u2019agence NATA PR. Chaque ann\u00e9e, ce th\u00e8me revient \u00e0 l\u2019ordre du jour.<\/p>\n<p>Qu\u2019est-ce qui nous distingue des autres agences offrant des services similaires aux n\u00f4tres ?<\/p>\n<p>Chaque ann\u00e9e, la r\u00e9ponse \u00e0 cette question cruciale varie et \u00e9volue. J&rsquo;ai eu envie de partager mes premi\u00e8res r\u00e9flexions \u00e0 ce sujet cette ann\u00e9e. J&rsquo;y reviendrai sans doute dans un prochain \u00e9pisode de podcast car c&rsquo;est un point crucial et souvent la pierre angulaire de toutes nos op\u00e9rations RP avec nos clients.<\/p>\n<p>Je me souviens, il y a quelques ann\u00e9es, j\u2019avais retenu les services de Chris Bergeron, une visionnaire de la publicit\u00e9 qui est devenue aujourd\u2019hui auteure et vice-pr\u00e9sidente strat\u00e9gie, cr\u00e9ativit\u00e9 inclusive chez Cossette.<\/p>\n<p>C\u2019est avec elle que j\u2019ai d\u00e9velopp\u00e9 le fameux Mod\u00e8le NATA : six \u00e9tapes pour une campagne r\u00e9ussie que vous pouvez t\u00e9l\u00e9charger gratuitement au bas de cet \u00e9pisode.<\/p>\n<p>La r\u00e9ponse cette ann\u00e9e-l\u00e0 \u00e0 la fameuse question \u00ab\u00a0Qu&rsquo;est-ce qui nous distingue ?\u00a0\u00bb \u00e9tait :<\/p>\n<p>Notre m\u00e9thode, notre structure \u2013 nous avons un plan d\u00e9fini et avons besoin de le rendre concret pour expliquer nos services qui restent myst\u00e9rieux pour plusieurs de nos clients.<\/p>\n<p>Aujourd\u2019hui, la r\u00e9ponse d\u00e9finitive \u00e0 ce qui nous distingue n\u2019est pas encore identifi\u00e9e.<\/p>\n<p>Avec tous les profonds changements que nous traversons depuis la pand\u00e9mie, mes premi\u00e8res r\u00e9ponses sont un retour \u00e0 la base :<\/p>\n<p>&#8211; Comme nous sommes une agence bilingue (fran\u00e7ais-anglais), notre c\u00f4t\u00e9 francophone nous conf\u00e8re une chaleur humaine que n\u2019ont pas les agences anglophones.<\/p>\n<p>&#8211; Nous travaillons avec plaisir.<\/p>\n<p>&#8211; Nous sommes \u00e0 l\u2019\u00e9coute.<\/p>\n<p>&#8211; Nous offrons un service hors pair \/ rapide.<\/p>\n<p>&#8211; Notre expertise est unique.<\/p>\n<p>Les nouvelles agences n\u2019offrent pas l\u2019accompagnement strat\u00e9gique que nous poss\u00e9dons gr\u00e2ce aux trente ann\u00e9es d\u2019exp\u00e9rience de la fondatrice. Oui, moi, votre humble serviteur.<\/p>\n<p>Je suis toujours dans cet esprit de d\u00e9butant qui a tant de choses \u00e0 apprendre et qui cependant, poss\u00e8de ce que j\u2019appelle des \u00ab datas \u00bb, mes statistiques utiles qui s\u2019av\u00e8rent souvent justes.<\/p>\n<p>Je n\u2019aime pas parler d\u2019une vaste exp\u00e9rience, cela fait tr\u00e8s pompeux.<\/p>\n<p>Mais c\u2019est certain que j\u2019ai accumul\u00e9 des ann\u00e9es de connaissances qui sont d\u2019une extr\u00eame utilit\u00e9.<\/p>\n<p>Nous formons nos \u00e9quipes, nous accompagnons les jeunes talents, et surtout nous les faisons grandir au sein de notre entreprise. Ce qui nous conf\u00e8re une culture unique, exceptionnelle et nous permet d\u2019offrir un service hors pair.<\/p>\n<p>Voil\u00e0 o\u00f9 j\u2019en suis dans mes premi\u00e8res r\u00e9flexions.<\/p>\n<p>La deuxi\u00e8me vague se fera avec nos \u00e9quipes des diff\u00e9rents bureaux de LA, Miami, Toronto et Montr\u00e9al.<\/p>\n<p>C\u2019est une chance formidable de pouvoir \u00e9changer avec tous ces march\u00e9s diff\u00e9rents et ces cultures diverses.<\/p>\n<p>Alors, restez \u00e0 l\u2019\u00e9coute pour la suite.<\/p>\n<p>On se reparle de distinction dans un prochain \u00e9pisode.<\/p>\n<p>Et vous, qu\u2019est-ce qui vous distingue ?<\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4&nbsp;<a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>ATELIER\/ D\u00c9FI 3 jours \u27a4&nbsp;<\/strong><a href=\"https:\/\/prschool.natapr.com\/defi-3-jours-082023\">https:\/\/prschool.natapr.com\/defi-3-jours-082023<\/a>&nbsp;<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4&nbsp;<a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong> \u27a4&nbsp;<a href=\"https:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4&nbsp;<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cher amis RP, si, comme moi, vous poss\u00e9dez votre propre entreprise et que de nombreux concurrents op\u00e8rent dans votre secteur d\u2019activit\u00e9s, pourriez-vous me dire en une seule phrase courte ce qui vous distingue de la concurrence ? En quoi \u00eates-vous diff\u00e9rents ? C\u2019est une r\u00e9flexion que nous ne prenons pas \u00e0 la l\u00e9g\u00e8re \u00e0 l\u2019agence [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>170- Les relations publiques et la diff\u00e9renciation - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/11\/28\/170-les-relations-publiques-et-la-differenciation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"170- Les relations publiques et la diff\u00e9renciation - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Cher amis RP, si, comme moi, vous poss\u00e9dez votre propre entreprise et que de nombreux concurrents op\u00e8rent dans votre secteur d\u2019activit\u00e9s, pourriez-vous me dire en une seule phrase courte ce qui vous distingue de la concurrence ? 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