{"id":11418,"date":"2023-11-21T23:30:24","date_gmt":"2023-11-22T04:30:24","guid":{"rendered":"http:\/\/354e2c98-539d-4b48-bf4b-971eed687a6b"},"modified":"2023-11-21T23:33:25","modified_gmt":"2023-11-22T04:33:25","slug":"169-les-relations-publiques-les-outils-necessaires","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/11\/21\/169-les-relations-publiques-les-outils-necessaires\/","title":{"rendered":"169- Les relations publiques : les outils n\u00e9cessaires"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7317\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11418-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/78973569\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-10-22%2F40faaa79-3912-50c6-ecaf-59f78d9a2c6d.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/78973569\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-10-22%2F40faaa79-3912-50c6-ecaf-59f78d9a2c6d.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/78973569\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-10-22%2F40faaa79-3912-50c6-ecaf-59f78d9a2c6d.mp3<\/a><\/audio><\/div><p>Un de nos \u00e9tudiants est pr\u00eat \u00e0 envoyer son communiqu\u00e9. Ses patrons lui ont demand\u00e9 de faire au plus vite avant l\u2019ouverture de la nouvelle boutique. \u00ab&nbsp;Il faut que tout le monde sache que nous avons une nouvelle boutique&nbsp;\u00bb, lui disent-ils.<\/p>\n<p>Apr\u00e8s avoir revu les informations essentielles, ma derni\u00e8re question \u00e9tait toute simple : quelles sont les images que tu as en main pour que les journalistes puissent illustrer leur article?<\/p>\n<p>Et mon \u00e9tudiant n\u2019avait pas d\u2019image de la boutique ni de croquis qui sont aujourd\u2019hui r\u00e9alis\u00e9s \u00e0 l\u2019ordinateur et donne une id\u00e9e tr\u00e8s proche de la r\u00e9alit\u00e9, les fameux \u00ab rendering \u00bb.<\/p>\n<p>Vous pouvez envoyer un communiqu\u00e9 sans image et peut-\u00eatre aurez-vous la chance que le journal le plus proche puisse envoyer son photographe. Mais c\u2019est risqu\u00e9.&nbsp;<\/p>\n<p>Il vaut mieux attendre d\u2019avoir en main toutes les informations et les images de la nouvelle boutique sont cruciales ici.<\/p>\n<p>Si le nouveau point de vente a pignon sur rue, avoir une image de la fa\u00e7ade du magasin vous sera des plus utile.<\/p>\n<p>On ne peut tout simplement pas se passer d\u2019images, photos de qualit\u00e9 aujourd\u2019hui. Et c\u2019est ici qu\u2019entre en jeu l\u2019\u00e9tape de no 4 du Mod\u00e8le NATA PR qui nous rappelle que les images sont essentielles.<\/p>\n<p>\u00c0 l\u2019agence NATA PR nous avons invit\u00e9 des journalistes \u00e0 l\u2019ouverture d\u2019un magasin phare d\u2019une grande maison internationale et nous avons eu les photos seulement quelques jours apr\u00e8s notre \u00e9v\u00e9nement.<\/p>\n<p>Et bien les m\u00e9dias ont attendu de recevoir les photos pour publier des articles. Et c\u2019est tant mieux, car un article sans photo n\u2019a pas le m\u00eame impact et ne va pas capter l\u2019attention d\u2019un grand nombre de lecteurs.<\/p>\n<p>Je vous mets au d\u00e9fi de trouver un article dans un magazine ou un journal qui n\u2019est pas accompagn\u00e9 par une image ou une photo. Vous verrez que c\u2019est rare et je vous promets que vous aurez beaucoup de difficult\u00e9 \u00e0 en trouver ne serait-ce qu\u2019un seul.<\/p>\n<p>Le communiqu\u00e9 \u00e0 toujours sa place et les photos sont devenues incontournables. Selon l\u2019enqu\u00eate de CISION sur l\u2019\u00e9tat des m\u00e9dias : 73% des journalistes les demandent et y ont recours.<\/p>\n<p>Je vous sugg\u00e8re de prioriser les photos aux vid\u00e9os si vous devez faire des choix budg\u00e9taires. Des photos vous seront utiles sur votre site Internet et vos m\u00e9dias sociaux, en plus de pouvoir accompagner votre communiqu\u00e9.<\/p>\n<p>Avec des images professionnelles de qualit\u00e9, vous augmentez vos chances de faire parler de vous. Imaginez un produit dont vous souhaitez faire parler qui n\u2019a pas de photos. Il en va de m\u00eame pour une boutique, un nouveau magasin, etc.<\/p>\n<p>Si vous vendez des services comme nous, alors ce sont des photos de vous qui seront utiles.<\/p>\n<p>Que faire si vous n\u2019avez pas d\u2019image pour accompagner votre communiqu\u00e9 ?<\/p>\n<p>Et bien, retardez l\u2019envoi d\u2019information tant que vous n\u2019avez pas d\u2019image.<\/p>\n<p>Vous n\u2019avez souvent qu\u2019une chance de faire bonne impression. Si un journaliste vous contacte apr\u00e8s avoir re\u00e7u votre communiqu\u00e9, et qu\u2019il vous demande des images. Il y a de fortes chances qu\u2019il passe au prochain num\u00e9ro si vous n\u2019avez pas de photo pour repr\u00e9senter votre produit ou votre service.<\/p>\n<p>Voici l\u2019\u00e9tape num\u00e9ro 4 de notre mod\u00e8le : les outils n\u00e9cessaires. Vous pouvez le t\u00e9l\u00e9charger gratuitement en bas de cet \u00e9pisode.<\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT <\/strong>\u27a4&nbsp;<a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>ATELIER\/ D\u00c9FI 3 jours<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/prschool.natapr.com\/defi-3-jours-082023\">https:\/\/prschool.natapr.com\/defi-3-jours-082023<\/a>&nbsp;<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT&nbsp;<\/strong>\u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un de nos \u00e9tudiants est pr\u00eat \u00e0 envoyer son communiqu\u00e9. Ses patrons lui ont demand\u00e9 de faire au plus vite avant l\u2019ouverture de la nouvelle boutique. \u00ab&nbsp;Il faut que tout le monde sache que nous avons une nouvelle boutique&nbsp;\u00bb, lui disent-ils. Apr\u00e8s avoir revu les informations essentielles, ma derni\u00e8re question \u00e9tait toute simple : quelles [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>169- Les relations publiques : les outils n\u00e9cessaires - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/11\/21\/169-les-relations-publiques-les-outils-necessaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"169- Les relations publiques : les outils n\u00e9cessaires - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Un de nos \u00e9tudiants est pr\u00eat \u00e0 envoyer son communiqu\u00e9. Ses patrons lui ont demand\u00e9 de faire au plus vite avant l\u2019ouverture de la nouvelle boutique. \u00ab&nbsp;Il faut que tout le monde sache que nous avons une nouvelle boutique&nbsp;\u00bb, lui disent-ils. 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