{"id":11338,"date":"2023-10-24T23:32:10","date_gmt":"2023-10-25T03:32:10","guid":{"rendered":"http:\/\/24c9cd11-1abc-45bf-9f7d-e12c0de3f4d5"},"modified":"2023-10-24T23:34:06","modified_gmt":"2023-10-25T03:34:06","slug":"165-pourquoi-tirer-parti-des-relations-publiques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/10\/24\/165-pourquoi-tirer-parti-des-relations-publiques\/","title":{"rendered":"165- Pourquoi tirer parti des relations publiques"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4783\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11338-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/77685670\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-25%2F35c37993-49e6-01d7-ae8d-8e2acca6d448.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/77685670\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-25%2F35c37993-49e6-01d7-ae8d-8e2acca6d448.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/77685670\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-25%2F35c37993-49e6-01d7-ae8d-8e2acca6d448.mp3<\/a><\/audio><\/div><p>L\u2019influence prend de plus en plus de place et peut-\u00eatre vous demandez-vous pourquoi continuer \u00e0 utiliser les relations publiques.&nbsp;<\/p>\n<p>Plusieurs marques et certains de nos clients nous posent cette question. Alors j\u2019ai d\u00e9cid\u00e9 d\u2019explorer ces interrogations avec vous.<\/p>\n<p>Comme plusieurs d\u2019entre vous le savez sans doute, je ne suis plus au d\u00e9but de ma carri\u00e8re et je vois comme vous comment le web et les m\u00e9dias sociaux \u00e9voluent.&nbsp;<\/p>\n<p>Je suis certainement la derni\u00e8re personne \u00e0 l\u2019agence NATA PR \u00e0 \u00e9couter la t\u00e9l\u00e9 dans sa forme traditionnelle et \u00e0 lire encore certains journaux et magazines papier.&nbsp;<\/p>\n<p>Mais tout comme vous, jeunes coll\u00e8gues, je continue d\u2019\u00e9voluer et je lis sur mon ordinateur et sur ma tablette de nombreuses publications. J\u2019aime d\u2019ailleurs d\u00e9couvrir comment les grands m\u00e9dias, tels le New York Times, Le Monde, Vogue et tant d\u2019autres utilisent ces nouvelles plateformes.<\/p>\n<p>Alors, pourquoi continuer \u00e0 prendre avantage des RP ?&nbsp;<\/p>\n<ol>\n<li>Et bien justement pour continuer \u00e0 maximiser votre visibilit\u00e9 en ligne.<\/li>\n<li>Continuer \u00e0 communiquer intelligemment<\/li>\n<li>Ne pas c\u00e9der toute la place \u00e0 vos concurrents<\/li>\n<\/ol>\n<p>Que font les grands, les entreprises que vous admirez pour se rendre visible?<\/p>\n<ol>\n<li>Un programme de publicit\u00e9 en ligne et traditionnel<\/li>\n<li>Un programme d\u2019influence organique et payant<\/li>\n<li>Des RP, oui pour le papier (20%) mais surtout pour la pr\u00e9sence en ligne<\/li>\n<\/ol>\n<p>Alors pourquoi vous privez des relations publiques ?<\/p>\n<p>Si vous ne communiquez pas avec les journalistes de votre secteur d\u2019activit\u00e9 et ne soutenez jamais leurs publications, il ne faut pas vous \u00e9tonner qu\u2019ils ne parlent pas de vous.<\/p>\n<p>Mais dans un contexte o\u00f9 vous continuer \u00e0 leur envoyer des informations et du contenu pertinent, ils vous continuer \u00e0 parlez de vous et de vos nouveaut\u00e9s.<\/p>\n<p>\u00c0 l\u2019agence NATA PR, il n\u2019y a pas une offre de services que nous d\u00e9veloppons sans un programme de relations publiques bien s\u00fbr, mais compl\u00e9ter par un programme d\u2019influence (organique et payant).<\/p>\n<p>Mais ces programmes ont plusieurs points communs et se rencontrent \u00e0 des occasions formidables.<\/p>\n<p>R\u00e9cemment, l\u2019\u00e9quipe du Elle Canada \u00e0 qui nous avons envoy\u00e9 la collection compl\u00e8te de Khol d\u2019un de nos clients s\u2019est amus\u00e9 sur son compte TikTok avec les produits de notre client.<\/p>\n<p>Voyez, c\u2019est un petit exemple, mais ceci n\u2019est possible que si vous avez un programme de relations publiques int\u00e9gr\u00e9 \u00e0 votre plan marketing.<\/p>\n<p>Vous d\u00e9veloppez un partenariat avec un influenceur et vous l\u2019utilisez dans une de vos campagnes publicitaires? Et bien sachez que les m\u00e9dias traditionnels et plusieurs magazines seront int\u00e9ress\u00e9s par cette nouvelle.<\/p>\n<p>Encore une fois, si vous ne communiquez pas ce que vous faites aux m\u00e9dias traditionnels ces occasions de visibilit\u00e9 ne vous seront pas offertes. Tout simplement parce que les grandes marques et vos comp\u00e9titeurs qui ont compris comment tirer avantage des relations publiques communiquent avec ces journalistes qui auront l\u2019embarras du choix de bonnes nouvelles qui leurs sont directement propos\u00e9es.<\/p>\n<p>Mais si vous ne faites pas partie des propositions, c\u2019est comme si vous n\u2019existiez pas.<\/p>\n<p>Aussi, si vous avez envie de d\u00e9couvrir une partie de notre programme, je vous invite \u00e0 vous inscrire \u00e0 notre&nbsp;<strong>ATELIER\/DEFI 3 jours.&nbsp;<\/strong><\/p>\n<p>Il s\u2019agit de trois courtes pr\u00e9sentations de 30 minutes o\u00f9 vous pourrez commencer la r\u00e9daction de votre communiqu\u00e9 la recherche des journalistes et des influenceurs.<\/p>\n<p>Le lien se trouve en bas de l&rsquo;\u00e9pisode.<\/p>\n<p><strong>Je vous attends \u00e0 l\u2019ATELIER\/ D\u00c9FI 3 jours&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/defi-3-jours-082023\">https:\/\/prschool.natapr.com\/defi-3-jours-082023<\/a>&nbsp;<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019influence prend de plus en plus de place et peut-\u00eatre vous demandez-vous pourquoi continuer \u00e0 utiliser les relations publiques.&nbsp; Plusieurs marques et certains de nos clients nous posent cette question. Alors j\u2019ai d\u00e9cid\u00e9 d\u2019explorer ces interrogations avec vous. Comme plusieurs d\u2019entre vous le savez sans doute, je ne suis plus au d\u00e9but de ma carri\u00e8re [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>165- Pourquoi tirer parti des relations publiques - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/10\/24\/165-pourquoi-tirer-parti-des-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"165- Pourquoi tirer parti des relations publiques - Nata PR\" \/>\n<meta property=\"og:description\" content=\"L\u2019influence prend de plus en plus de place et peut-\u00eatre vous demandez-vous pourquoi continuer \u00e0 utiliser les relations publiques.&nbsp; Plusieurs marques et certains de nos clients nous posent cette question. 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