{"id":11330,"date":"2023-10-17T22:40:10","date_gmt":"2023-10-18T02:40:10","guid":{"rendered":"http:\/\/5610de1f-842a-4c83-8979-55de182376d0"},"modified":"2023-10-17T22:43:51","modified_gmt":"2023-10-18T02:43:51","slug":"164-les-relations-publiques-et-les-programmes-daffiliation","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/","title":{"rendered":"164- Les relations publiques et les programmes d\u2019affiliation"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_427\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11330-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/77366536\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-18%2F30d032b0-7c99-07a8-6fad-b7b9a8be5027.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/77366536\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-18%2F30d032b0-7c99-07a8-6fad-b7b9a8be5027.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/77366536\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-18%2F30d032b0-7c99-07a8-6fad-b7b9a8be5027.mp3<\/a><\/audio><\/div><p>Bonjour amis RP! Pour cet \u00e9pisode, j&rsquo;ai eu envie d&rsquo;explorer un sujet qui est assez nouveau pour moi et mon \u00e9quipe et qui \u00e9voluera certainement : les programmes d&rsquo;affiliation.<\/p>\n<p>Nous connaissons les principes de ces programmes et les avons mis en place pour quelques clients. Mais nous pensons en faire un service bien rod\u00e9 et efficace et le proposer \u00e0 nos clients.<\/p>\n<p>Peut-\u00eatre que d&rsquo;ici quelques mois, j&rsquo;aurai une opinion diff\u00e9rente de ce que beaucoup appellent aux \u00c9tats-Unis \u00ab\u00a0Affiliate PR.\u00a0\u00bb&nbsp;<\/p>\n<p>Alors voil\u00e0 o\u00f9 nous en sommes aujourd\u2019hui et ce que je comprends de \u00ab l\u2019affiliation \u00bb.<\/p>\n<p>Les plateformes o\u00f9 les influenceurs peuvent s&rsquo;inscrire pour recevoir un pourcentage ou un montant des ventes qu&rsquo;ils g\u00e9n\u00e8rent sont de plus en plus nombreuses.<\/p>\n<p>J&rsquo;examine particuli\u00e8rement ce que fait Amazon de ce c\u00f4t\u00e9, car il a souvent une longueur d&rsquo;avance sur tout ce qui touche le Web.<\/p>\n<p>Alors, pourquoi les programmes d&rsquo;affiliation m&rsquo;int\u00e9ressent ? Voil\u00e0 d\u00e9j\u00e0 plus d&rsquo;un an qu&rsquo;\u00e0 chaque fois que nous faisons des pr\u00e9sentations des produits de nos clients \u00e0 New York ou Los Angeles, des stylistes et de plus en plus de journalistes qui sont ici dans le secteur de la mode nous demandent si nos clients ont une entente avec leur maison d&rsquo;\u00e9dition pour pouvoir parler de leurs nouveaut\u00e9s et y ins\u00e9rer un lien cliquable.<\/p>\n<p>Et oui, ce fameux lien sur lequel le lecteur pourra cliquer pour se diriger vers le site de vente de notre client, qui se verra offrir un pourcentage si la vente se conclut, \u00e9videmment.<\/p>\n<p>Comme c&rsquo;est souvent le cas, nos amis am\u00e9ricains ont une longueur d&rsquo;avance sur le sujet, mais je vois de plus en plus de magazines qui pr\u00e9sentent des produits avec des liens qui dirigent le lecteur vers les sites de Sephora, d&rsquo;Amazon, de grandes cha\u00eenes de pharmacie ou tout autre site que celui de nos clients.<\/p>\n<p>On peut comprendre les magazines qui adh\u00e8rent \u00e0 ce nouveau syst\u00e8me, car les revenus publicitaires traditionnels ne sont souvent plus suffisants pour garantir leur survie. Ces nouveaux gains repr\u00e9sentent \u00e9videmment des revenus essentiels, il faut bien le dire.<\/p>\n<p>L&rsquo;affiliation est aussi offerte aux influenceurs qui parlent de certains produits \u00e0 leur communaut\u00e9 en leur offrant un code, un rabais sp\u00e9cifique.<\/p>\n<p>Ce code permet \u00e0 la marque de savoir si la communaut\u00e9 de l&rsquo;influenceur est int\u00e9ress\u00e9e par sa marque et ach\u00e8te ses produits.<\/p>\n<p>Et tr\u00e8s souvent, ce ne sont pas les influenceurs per\u00e7us comme repr\u00e9sentant au mieux la marque qui g\u00e9n\u00e8rent le plus de ventes.<\/p>\n<p>Plus d&rsquo;une fois, nous avons vu les opinions de nos clients transform\u00e9es \u00e0 la vue des ventes d&rsquo;influenceurs qui n&rsquo;\u00e9taient pourtant pas parmi leurs premiers choix de candidats.<\/p>\n<p>Mais lorsque les ventes sont au rendez-vous, l&rsquo;esth\u00e9tique des photos et des vid\u00e9os devient tout \u00e0 coup moins importante.<\/p>\n<p>Oui, les ventes parlent, c&rsquo;est le nerf de la guerre.<\/p>\n<p>Et vous, avez-vous mis en place un programme d&rsquo;affiliation ?<\/p>\n<p>En \u00eates-vous satisfait ? J&rsquo;aimerais beaucoup vous entendre sur le sujet.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter, vous trouverez mes coordonn\u00e9es sur notre site Internet.<\/p>\n<p>Aussi, si vous avez envie de d\u00e9couvrir une partie de notre programme, je vous invite \u00e0 vous inscrire \u00e0 notre&nbsp;<strong>ATELIER\/DEFI 3 jours.&nbsp;<\/strong><\/p>\n<p>Il s\u2019agit de trois courtes pr\u00e9sentations de 30 minutes o\u00f9 vous pourrez commencer la r\u00e9daction de votre communiqu\u00e9 la recherche des journalistes et des influenceurs.<\/p>\n<p>Le lien se trouve en bas de l&rsquo;\u00e9pisode.<\/p>\n<p><strong>Je vous attends \u00e0 l\u2019ATELIER\/ D\u00c9FI 3 jours&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/defi-3-jours-082023\">https:\/\/prschool.natapr.com\/defi-3-jours-082023<\/a>&nbsp;<\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong>&nbsp;<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour amis RP! Pour cet \u00e9pisode, j&rsquo;ai eu envie d&rsquo;explorer un sujet qui est assez nouveau pour moi et mon \u00e9quipe et qui \u00e9voluera certainement : les programmes d&rsquo;affiliation. Nous connaissons les principes de ces programmes et les avons mis en place pour quelques clients. Mais nous pensons en faire un service bien rod\u00e9 et [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>164- Les relations publiques et les programmes d\u2019affiliation - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"164- Les relations publiques et les programmes d\u2019affiliation - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour amis RP! Pour cet \u00e9pisode, j&rsquo;ai eu envie d&rsquo;explorer un sujet qui est assez nouveau pour moi et mon \u00e9quipe et qui \u00e9voluera certainement : les programmes d&rsquo;affiliation. Nous connaissons les principes de ces programmes et les avons mis en place pour quelques clients. Mais nous pensons en faire un service bien rod\u00e9 et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T02:40:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T02:43:51+00:00\" \/>\n<meta name=\"author\" content=\"Francis Parent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francis Parent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/\"},\"author\":{\"name\":\"Francis Parent\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/be4c2412495d555d75b3f4cbdd65b97e\"},\"headline\":\"164- Les relations publiques et les programmes d\u2019affiliation\",\"datePublished\":\"2023-10-18T02:40:10+00:00\",\"dateModified\":\"2023-10-18T02:43:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/\"},\"wordCount\":648,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/\",\"url\":\"https:\/\/natapr.com\/fr\/2023\/10\/17\/164-les-relations-publiques-et-les-programmes-daffiliation\/\",\"name\":\"164- Les relations publiques et les programmes d\u2019affiliation - 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