{"id":11313,"date":"2023-10-03T21:35:00","date_gmt":"2023-10-04T01:35:00","guid":{"rendered":"http:\/\/2991b7e2-668b-4bc5-95d2-6061d60a59e5"},"modified":"2023-10-03T14:31:53","modified_gmt":"2023-10-03T18:31:53","slug":"162-faire-parler-de-soi-dans-la-presse-un-privilege","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/10\/03\/162-faire-parler-de-soi-dans-la-presse-un-privilege\/","title":{"rendered":"162- Faire parler de soi dans la presse : un privil\u00e8ge"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4310\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11313-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/76730982\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-3%2F6bffc2fd-5a56-b47f-4ffa-deb4d5226b91.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/76730982\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-3%2F6bffc2fd-5a56-b47f-4ffa-deb4d5226b91.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/76730982\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-3%2F6bffc2fd-5a56-b47f-4ffa-deb4d5226b91.mp3<\/a><\/audio><\/div><p>L&rsquo;un des travers de nos amis du marketing est de croire que le travail des m\u00e9dias et des influenceurs est forc\u00e9ment de parler des nouveaut\u00e9s de leur entreprise et qu&rsquo;il va de soi que leur grand patron soit interview\u00e9 au bulletin de nouvelles.<\/p>\n<p>\u00a0\u00bb Cette \u00e9mission de t\u00e9l\u00e9 souhaite parler de produits fabriqu\u00e9s \u00e0 base d&rsquo;avoine, il va de soi qu&rsquo;ils pr\u00e9sentent notre nouvelle boisson compos\u00e9e d&rsquo;avoine 100% locale \u00ab\u00a0, me racontait un ami du marketing.<\/p>\n<p>Difficile de faire comprendre ce qui semble donner dans le sens lorsque l&rsquo;on fait face \u00e0 de telles croyances, n&rsquo;est-ce pas?<\/p>\n<p>Car il est possible que cette \u00e9mission de t\u00e9l\u00e9 ne choisisse de ne pas pr\u00e9senter votre boisson \u00e0 l\u2019avoine.<\/p>\n<p>Lorsqu&rsquo;un journaliste ou un influenceur choisit de parler de vous ou de votre produit sans \u00eatre r\u00e9mun\u00e9r\u00e9, cela est un&nbsp;<strong>v\u00e9ritable privil\u00e8ge<\/strong>.<\/p>\n<p>Oui, je p\u00e8se mes mots ici, car ce journaliste ou ce TikTokeur n&rsquo;est pas tenu de parler de vous. La libert\u00e9 de la presse existe bel et bien.&nbsp;<\/p>\n<p>Combien de fois ai-je entendu : \u00a0\u00bb la presse se doit de parler de nous. Nous sommes un annonceur ! \u00a0\u00bb<\/p>\n<p>Eh bien non, chers amis du marketing, il n&rsquo;y a pas de lien entre vous, l&rsquo;annonceur, et le journaliste qui d\u00e9cide ou non de vous accorder son attention.<\/p>\n<p>Il en va de m\u00eame pour les influenceurs. Ces derniers poss\u00e8dent un niveau de libert\u00e9 encore plus grand, car ils ne sont pas tenus de respecter les r\u00e8gles journalistiques.<\/p>\n<p>Ils sont aussi compl\u00e8tement libres de tester vos produits et de partager leur exp\u00e9rience comme bon leur semble avec leurs fans.<\/p>\n<p>Surtout si vous ne les payez pas et que cette mention est \u00ab\u00a0organique\u00a0\u00bb, donc non r\u00e9mun\u00e9r\u00e9e.<\/p>\n<p>Mais c&rsquo;est ici que la magie op\u00e8re, amis du marketing.<\/p>\n<p>Rien n&rsquo;est plus puissant que cet interm\u00e9diaire entre votre produit, votre service et vos clients.<\/p>\n<p>Oui, les temps sont de plus en plus difficiles et parfois la ligne est mince entre un article et la publicit\u00e9, mais que serait un magazine, un compte Instagram ou TikTok si tous les articles \u00e9taient commandit\u00e9s ?<\/p>\n<p>Oui&nbsp;: ENNUYANT !<\/p>\n<p>Vous me direz, amis du marketing, que le contraire est aussi vrai : sans argent de la publicit\u00e9, les m\u00e9dias ne peuvent survivre.<\/p>\n<p>Il est vrai que l&rsquo;un ne va pas sans l&rsquo;autre, et que d\u00e9j\u00e0 plusieurs publications ont disparu ou sont devenues uniquement num\u00e9riques, d\u00e9laissant le support papier.<\/p>\n<p>Oui, c&rsquo;est vrai.<\/p>\n<p>Alors, amis du marketing, c&rsquo;est \u00e0 vous qu&rsquo;il revient une partie de la responsabilit\u00e9 de cet \u00e9quilibre.<\/p>\n<p>Il est vrai que si vous souhaitez que le magazine ELLE parle de vous, il serait sans doute appropri\u00e9, le jour o\u00f9 vous aurez un budget publicitaire, de consid\u00e9rer cette publication dans votre placement publicitaire.<\/p>\n<p>Si vous souhaitez que les grands m\u00e9dias parlent de vous, il faudrait sans doute qu&rsquo;une partie de votre budget publicitaire leur soit consacr\u00e9e et ne soit pas dirig\u00e9e uniquement vers les Google, Facebook, Instagram et TikTok de ce monde.<\/p>\n<p>Oui, faire parler de soi au journal t\u00e9l\u00e9vis\u00e9 dans un magazine ou sur le compte d&rsquo;un influenceur est un privil\u00e8ge.&nbsp;<\/p>\n<p>Aussi, si vous avez envie de d\u00e9couvrir une partie de notre programme, je vous invite \u00e0 vous inscrire \u00e0 notre&nbsp;<strong>ATELIER\/DEFI 3 jours.&nbsp;<\/strong><\/p>\n<p>Il s\u2019agit de trois courtes pr\u00e9sentations de 30 minutes o\u00f9 vous pourrez commencer la r\u00e9daction de votre communiqu\u00e9 la recherche des journalistes et des influenceurs.<\/p>\n<p>Le lien se trouve en bas de l&rsquo;\u00e9pisode.<\/p>\n<p><strong>Je vous attends \u00e0 l\u2019ATELIER\/ D\u00c9FI 3 jours <\/strong><a href=\"https:\/\/prschool.natapr.com\/defi-3-jours-082023\">https:\/\/prschool.natapr.com\/defi-3-jours-082023<\/a><\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT&nbsp;<\/strong> <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;un des travers de nos amis du marketing est de croire que le travail des m\u00e9dias et des influenceurs est forc\u00e9ment de parler des nouveaut\u00e9s de leur entreprise et qu&rsquo;il va de soi que leur grand patron soit interview\u00e9 au bulletin de nouvelles. \u00a0\u00bb Cette \u00e9mission de t\u00e9l\u00e9 souhaite parler de produits fabriqu\u00e9s \u00e0 base [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - 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