{"id":11155,"date":"2023-07-25T23:00:00","date_gmt":"2023-07-26T03:00:00","guid":{"rendered":"http:\/\/19e9907c-7cb2-4f78-871c-90d080d9f434"},"modified":"2023-07-24T13:40:04","modified_gmt":"2023-07-24T17:40:04","slug":"152-relations-publiques-apprendre-les-bases-des-rp-1-3","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/07\/25\/152-relations-publiques-apprendre-les-bases-des-rp-1-3\/","title":{"rendered":"152- Relations publiques : apprendre les bases des RP 1\/3"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3979\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11155-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/73794308\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-6-24%2F3fcc080d-09a9-61c1-17ce-d55d36c48121.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/73794308\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-6-24%2F3fcc080d-09a9-61c1-17ce-d55d36c48121.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/73794308\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-6-24%2F3fcc080d-09a9-61c1-17ce-d55d36c48121.mp3<\/a><\/audio><\/div><p>Apprendre les bases des relations publiques vous donnera une longueur d\u2019avance sur vos concurrents et c\u2019est beaucoup plus simple que vous ne le pensez.<\/p>\n<p>C\u2019est ce que je vous enseigne \u00e0 la NATA PR SCHOOL : comment int\u00e9grer les \u00e9l\u00e9ments de base des relations publiques \u00e0 votre plan marketing en moins de deux heures par semaine.<\/p>\n<p>J\u2019ai moi-m\u00eame longtemps pens\u00e9 que cette profession \u00e9tait r\u00e9serv\u00e9e \u00e0 ceux qui l&rsquo;avaient \u00e9tudi\u00e9e pendant plusieurs ann\u00e9es. Mais, entre vous et moi, les RP sont un peu comme la comptabilit\u00e9.&nbsp;<\/p>\n<p>Lorsque vous vous lancez \u00e0 votre compte, vous n&rsquo;avez peut-\u00eatre pas les moyens de vous payer les services d&rsquo;un comptable, alors vous faites vos propres factures et r\u00e9glez vos taxes vous-m\u00eame.<\/p>\n<p>Alors les RP, c&rsquo;est un peu pareil. Vous pouvez tout \u00e0 fait int\u00e9grer des actions de RP b\u00e9n\u00e9fiques qui vous apporteront visibilit\u00e9 et cr\u00e9dibilit\u00e9, et un jour, quand votre entreprise grandira, vous pourrez retenir les services d&rsquo;un comptable et d&rsquo;une agence RP.<\/p>\n<p>Votre compr\u00e9hension et votre respect pour ces deux professions seront un avantage majeur. Rien de tel que d&rsquo;effectuer soi-m\u00eame certaines t\u00e2ches avant de les confier \u00e0 un tiers.<\/p>\n<p>Pour ma part, je suis d&rsquo;abord une sp\u00e9cialiste du marketing, et lorsque j&rsquo;occupais des postes de direction marketing pour des entreprises, je n&rsquo;avais pas toujours le budget pour recruter du personnel ou retenir les services d&rsquo;une agence RP.<\/p>\n<p>Alors au lieu de mettre compl\u00e8tement de c\u00f4t\u00e9 les RP, je me suis demand\u00e9 quels gestes\/actions je pouvais poser dans un minimum de temps et qui allaient g\u00e9n\u00e9rer un maximum de r\u00e9sultats.<\/p>\n<p>Eh bien, en moins de 2 heures par semaine, j&rsquo;arrivais \u00e0 ins\u00e9rer dans mon emploi du temps tr\u00e8s charg\u00e9 des actions de RP.<\/p>\n<p>Appliquer les bases des RP me permettait de g\u00e9n\u00e9rer des interviews \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, dans les journaux, ainsi que des mentions dans les magazines et sur les sites Web.<\/p>\n<p>J&rsquo;ai compris que les RP \u00e9taient tr\u00e8s similaires au d\u00e9veloppement des affaires, vous savez, ces fameux \u00ab\u00a0cold call\u00a0\u00bb ou contacts via LinkedIn, ou peut-\u00eatre que vous les faites toujours par t\u00e9l\u00e9phone selon votre secteur d&rsquo;activit\u00e9.<\/p>\n<p>Apprendre les bases des RP, c&rsquo;est int\u00e9grer en moins de 2 heures par semaine des gestes simples et r\u00e9p\u00e9titifs :<\/p>\n<ul>\n<li>Trouver les bons contacts (journalistes ou influenceurs) de votre secteur. Commencez par 3 \u00e0 5 contacts.<\/li>\n<li>Identifier pourquoi ils parleraient de vous.<\/li>\n<\/ul>\n<p>Ce sont deux \u00e9tapes tr\u00e8s simples qui font partie des bases des RP.<\/p>\n<p>D\u00e9j\u00e0, plusieurs de nos \u00e9tudiants tirent profit de leur apprentissage des RP avec nous :<\/p>\n<p>\u00ab L&rsquo;exp\u00e9rience NATA PR School est vraiment unique ! C&rsquo;est comme entrer dans le secret des dieux des RP et s&rsquo;approprier les outils et les astuces du m\u00e9tier sans avoir \u00e0 \u00e9tudier pendant des ann\u00e9es ! \u00bb Janyl\u00e8ne Turcotte, ACC, C. Hyp &#8211; CEO et fondatrice d&rsquo;HypnoCoach.ca<\/p>\n<p>Si vous n&rsquo;\u00eates pas inscrits sur nos listes, vous pouvez le faire via notre site :&nbsp;<a href=\"http:\/\/www.natapr.com\/\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a>, ou tout simplement t\u00e9l\u00e9charger notre mod\u00e8le gratuit qui pr\u00e9sente les six \u00e9tapes d&rsquo;une campagne de relations publiques ou de m\u00e9dias sociaux.<\/p>\n<p><strong>INSTAGRAM<\/strong><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\"><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong><br \/>\n<a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong><br \/>\n<a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS SUR NOS LISTES<\/strong><br \/>\n<a href=\"http:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apprendre les bases des relations publiques vous donnera une longueur d\u2019avance sur vos concurrents et c\u2019est beaucoup plus simple que vous ne le pensez. C\u2019est ce que je vous enseigne \u00e0 la NATA PR SCHOOL : comment int\u00e9grer les \u00e9l\u00e9ments de base des relations publiques \u00e0 votre plan marketing en moins de deux heures par [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>152- Relations publiques : apprendre les bases des RP 1\/3 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/07\/25\/152-relations-publiques-apprendre-les-bases-des-rp-1-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"152- Relations publiques : apprendre les bases des RP 1\/3 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Apprendre les bases des relations publiques vous donnera une longueur d\u2019avance sur vos concurrents et c\u2019est beaucoup plus simple que vous ne le pensez. 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