{"id":11114,"date":"2023-06-27T20:25:35","date_gmt":"2023-06-28T00:25:35","guid":{"rendered":"http:\/\/c7d8c907-5ae2-4223-bf8e-cda71a7381cd"},"modified":"2023-06-27T20:29:34","modified_gmt":"2023-06-28T00:29:34","slug":"148-les-relations-publiques-un-communique-nest-pas-une-pub","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/06\/27\/148-les-relations-publiques-un-communique-nest-pas-une-pub\/","title":{"rendered":"148- Les relations publiques \u2013 un communiqu\u00e9 n\u2019est pas une pub."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9640\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11114-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/72707983\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-28%2F22c0d426-139c-ae9d-6068-30662c211ba8.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/72707983\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-28%2F22c0d426-139c-ae9d-6068-30662c211ba8.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/72707983\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-28%2F22c0d426-139c-ae9d-6068-30662c211ba8.mp3<\/a><\/audio><\/div><p>Nous avons tous une image dans notre t\u00eate de ce qu&rsquo;est un communiqu\u00e9. Je pense que cet outil de communication est bien ancr\u00e9 dans notre inconscient collectif. Pourtant, peu de professionnels du marketing comprennent l&rsquo;utilit\u00e9 d&rsquo;un tel document, ce qui explique sans doute la confusion entre communiqu\u00e9 et publicit\u00e9.<\/p>\n<p>Mes \u00e9quipes doivent m&rsquo;entendre toutes les semaines parler de la confusion qui r\u00e8gne sur l&rsquo;usage et le contenu des communiqu\u00e9s. Nous travaillons en \u00e9troite collaboration avec la direction marketing de nos clients, ce qui, apr\u00e8s tout, est tout \u00e0 fait normal puisque les relations de presse sont un \u00e9l\u00e9ment du plan marketing et que leur r\u00f4le est d&rsquo;en assurer la coh\u00e9sion et l&rsquo;ex\u00e9cution. Mais vous seriez \u00e9tonn\u00e9s de l&rsquo;ampleur de leur confusion en ce qui concerne le communiqu\u00e9. Voici ce que nos amis du marketing nous indiquent ou nous demandent d&rsquo;ajouter dans nos communiqu\u00e9s :<\/p>\n<ol>\n<li>ce communiqu\u00e9 n&rsquo;est pas assez vendeur<\/li>\n<li>nous souhaitons un communiqu\u00e9 pour indiquer que nos produits sont les meilleurs vendeurs dans leur cat\u00e9gorie<\/li>\n<li>on ne raconte pas assez l&rsquo;histoire personnelle des fondateurs dans le communiqu\u00e9<\/li>\n<\/ol>\n<p>Il existe une fausse croyance concernant le communiqu\u00e9 qui se doit d&rsquo;\u00eatre vendeur, alors que cet outil est un document dont l&rsquo;objectif est d&rsquo;informer et de pr\u00e9senter les faits.<\/p>\n<p>Un communiqu\u00e9 sert donc \u00e0 :<\/p>\n<ol>\n<li>Informer<\/li>\n<li>Pr\u00e9senter les informations de base sur un produit ou un service<\/li>\n<li>Transmettre les faits, les informations<\/li>\n<li>Faciliter la t\u00e2che des journalistes et des influenceurs<\/li>\n<\/ol>\n<p>Un communiqu\u00e9 n&rsquo;est pas :<\/p>\n<ol>\n<li>Un outil de vente<\/li>\n<li>Une publicit\u00e9<\/li>\n<li>Un \u00e9loge de la cr\u00e9ativit\u00e9 ou du succ\u00e8s<\/li>\n<li>Une cr\u00e9ation litt\u00e9raire<\/li>\n<\/ol>\n<p>Chers professionnels du marketing, vous pouvez faire confiance \u00e0 votre agence de relations publiques. Surtout si cette derni\u00e8re sert des clients avec succ\u00e8s depuis de nombreuses ann\u00e9es et a construit des liens de confiance avec les journalistes et les influenceurs.<\/p>\n<p>Un communiqu\u00e9 n\u2019est pas une publicit\u00e9 et est finalement tr\u00e8s simple, et nous offrons r\u00e9guli\u00e8rement des formations gratuites sur la fa\u00e7on de cr\u00e9er un communiqu\u00e9 qui captera l&rsquo;attention des journalistes et des influenceurs.<\/p>\n<p>Si vous n&rsquo;\u00eates pas inscrits sur nos listes, vous pouvez le faire via notre site : <a href=\"http:\/\/www.natapr.com\/\" target=\"_blank\" rel=\"noopener\"><u>www.natapr.com<\/u><\/a>, ou tout simplement t\u00e9l\u00e9charger notre mod\u00e8le gratuit qui pr\u00e9sente les six \u00e9tapes d&rsquo;une campagne de relations publiques ou de m\u00e9dias sociaux.<\/p>\n<p>Et sachez que le communiqu\u00e9 demeure l&rsquo;outil num\u00e9ro un des relations publiques, et plus de *76 % des journalistes souhaitent recevoir des informations pertinentes.<\/p>\n<p>*Source : Cision State of the Media 2022.<\/p>\n<p>INSTAGRAM<br \/>\n<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<br \/>\n<a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<br \/>\n<a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<br \/>\n<a href=\"http:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons tous une image dans notre t\u00eate de ce qu&rsquo;est un communiqu\u00e9. Je pense que cet outil de communication est bien ancr\u00e9 dans notre inconscient collectif. Pourtant, peu de professionnels du marketing comprennent l&rsquo;utilit\u00e9 d&rsquo;un tel document, ce qui explique sans doute la confusion entre communiqu\u00e9 et publicit\u00e9. Mes \u00e9quipes doivent m&rsquo;entendre toutes les [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>148- Les relations publiques \u2013 un communiqu\u00e9 n\u2019est pas une pub. - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/06\/27\/148-les-relations-publiques-un-communique-nest-pas-une-pub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"148- Les relations publiques \u2013 un communiqu\u00e9 n\u2019est pas une pub. - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Nous avons tous une image dans notre t\u00eate de ce qu&rsquo;est un communiqu\u00e9. Je pense que cet outil de communication est bien ancr\u00e9 dans notre inconscient collectif. Pourtant, peu de professionnels du marketing comprennent l&rsquo;utilit\u00e9 d&rsquo;un tel document, ce qui explique sans doute la confusion entre communiqu\u00e9 et publicit\u00e9. 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