{"id":11105,"date":"2023-06-20T22:19:25","date_gmt":"2023-06-21T02:19:25","guid":{"rendered":"http:\/\/45c8647a-81a3-4675-87ca-84bc4f0d31e6"},"modified":"2023-06-20T22:23:38","modified_gmt":"2023-06-21T02:23:38","slug":"147-les-relations-publiques-personne-nattend-votre-communique-2","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/06\/20\/147-les-relations-publiques-personne-nattend-votre-communique-2\/","title":{"rendered":"147- Les relations publiques \u2013 personne n\u2019attend votre communiqu\u00e9 2"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2880\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11105-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/72406617\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-21%2F7fc16545-4b32-b6a9-6a1f-fb0927248447.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/72406617\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-21%2F7fc16545-4b32-b6a9-6a1f-fb0927248447.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/72406617\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-21%2F7fc16545-4b32-b6a9-6a1f-fb0927248447.mp3<\/a><\/audio><\/div><p>\u00c0 moins que vous soyez une entreprise cot\u00e9e en bourse et que vous deviez divulguer des r\u00e9sultats tous les trimestres, ou que vous soyez d\u00e9j\u00e0 tr\u00e8s connu, sachez que personne n\u2019attend votre communiqu\u00e9.<\/p>\n<p>Cependant, cela ne signifie pas que vous ne devriez pas communiquer du tout. Au contraire, si vous ne le faites pas, plusieurs de vos concurrents le feront et occuperont tout l&rsquo;espace m\u00e9diatique.<\/p>\n<p>J&rsquo;ai d\u00e9j\u00e0 abord\u00e9 ce sujet dans l&rsquo;\u00e9pisode 122, o\u00f9 je pr\u00e9sente l&rsquo;angle du communiqu\u00e9, en expliquant que, envoyer des communiqu\u00e9s, ce n&rsquo;est pas seulement ce que font les professionnels des relations publiques.<\/p>\n<p>Comme vous pouvez vous en douter, les professionnels des relations publiques font bien plus que simplement envoyer des communiqu\u00e9s.<\/p>\n<p>Personne n\u2019attend votre communiqu\u00e9 peut sembler provocateur, mais c\u2019est la plus simple des v\u00e9rit\u00e9s que souvent nos amis du marketing ignore parce que :<\/p>\n<p>\u00ab\u00a0Personne n&rsquo;attend votre communiqu\u00e9\u00a0\u00bb peut sembler provocateur, mais c&rsquo;est une v\u00e9rit\u00e9 simple que nos amis du marketing ignorent souvent parce qu\u2019ils :<\/p>\n<ol>\n<li>confondent communiqu\u00e9 et publicit\u00e9<\/li>\n<li>croient que les r\u00e9sultats, les mentions et les publications seront instantan\u00e9s<\/li>\n<li>pensent que les journalistes\/influenceurs sont \u00e0 leur service.<\/li>\n<\/ol>\n<p>Et bien, comme personne n\u2019attend votre communiqu\u00e9 puisque les journalistes\/influenceurs :<\/p>\n<ol>\n<li>Ignore que vous avez pass\u00e9 des ann\u00e9es \u00e0 cr\u00e9er et peaufiner votre produit<\/li>\n<li>Ont d\u00e9j\u00e0 une longue liste de sujets \u00e0 traiter<\/li>\n<li>Ont d\u00e9j\u00e0 \u00e9t\u00e9 contact\u00e9s par vos concurrents.<\/li>\n<\/ol>\n<p>*Des faits \u00e0 conna\u00eetre :<\/p>\n<p>43% des journalistes couvrent plus de 5 secteurs diff\u00e9rents (\u00e9ducation, environnement, cuisine, th\u00e9\u00e2tre, livres, etc.)&nbsp;<\/p>\n<p>36% des journalistes r\u00e9digent de 4 \u00e0 9 articles par semaines<\/p>\n<p>Malgr\u00e9 tout, l&rsquo;outil num\u00e9ro un demeure le communiqu\u00e9, et plus de 76 % des journalistes souhaitent recevoir des informations pertinentes.<\/p>\n<p>*Source : Cision State of the Media 2022.<\/p>\n<p>INSTAGRAM<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\"><\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\"><\/a><br \/>\n<a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\"><\/a><br \/>\n<a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<a href=\"http:\/\/www.natapr.com\/\"><\/a><br \/>\n<a href=\"http:\/\/www.natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 moins que vous soyez une entreprise cot\u00e9e en bourse et que vous deviez divulguer des r\u00e9sultats tous les trimestres, ou que vous soyez d\u00e9j\u00e0 tr\u00e8s connu, sachez que personne n\u2019attend votre communiqu\u00e9. Cependant, cela ne signifie pas que vous ne devriez pas communiquer du tout. Au contraire, si vous ne le faites pas, plusieurs [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>147- Les relations publiques \u2013 personne n\u2019attend votre communiqu\u00e9 2 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/06\/20\/147-les-relations-publiques-personne-nattend-votre-communique-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"147- Les relations publiques \u2013 personne n\u2019attend votre communiqu\u00e9 2 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"\u00c0 moins que vous soyez une entreprise cot\u00e9e en bourse et que vous deviez divulguer des r\u00e9sultats tous les trimestres, ou que vous soyez d\u00e9j\u00e0 tr\u00e8s connu, sachez que personne n\u2019attend votre communiqu\u00e9. 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