{"id":10934,"date":"2023-03-08T05:55:00","date_gmt":"2023-03-08T10:55:00","guid":{"rendered":"http:\/\/63942b6c-86ce-4e58-94fd-82102d708865"},"modified":"2023-05-08T14:54:14","modified_gmt":"2023-05-08T18:54:14","slug":"132-les-relations-publiques-sont-durables-la-publicite-est-ephemere","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/03\/08\/132-les-relations-publiques-sont-durables-la-publicite-est-ephemere\/","title":{"rendered":"132- Les relations publiques sont durables \u2013 la publicit\u00e9 est \u00e9ph\u00e9m\u00e8re"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9499\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10934-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/66162743\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-2-8%2F3bc94724-5040-ee8c-b9e3-d58efe00441f.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/66162743\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-2-8%2F3bc94724-5040-ee8c-b9e3-d58efe00441f.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/66162743\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-2-8%2F3bc94724-5040-ee8c-b9e3-d58efe00441f.mp3<\/a><\/audio><\/div><p>Comment distinguer la publicit\u00e9 des relations publiques? Quand et pourquoi utiliser l\u2019une ou l\u2019autre de ces disciplines, voire les deux? C\u2019est le 3e\u00e9pisode o\u00f9 je vous aide \u00e0 r\u00e9pondre \u00e0 ces questions tout en poursuivant mon partage d\u2019information pour vous aider \u00e0 bien les distinguer. Le but ultime est de vous permettre de bien int\u00e9grer les relations publiques et la publicit\u00e9 \u00e0 votre plan marketing.<\/p>\n<p>Vous vous demandez en quoi les relations publiques sont durables? Sachez qu\u2019un journaliste qui vous accorde le privil\u00e8ge de parler de vous ou de votre produit laisse des traces, notamment sur le Web :<\/p>\n<ol>\n<li>Un article publi\u00e9 en ligne demeure, d\u2019autant plus qu\u2019il est repartag\u00e9;<\/li>\n<li>Les liens cliquables indiqu\u00e9s dans un article vous apporteront du trafic sur vos plateformes;<\/li>\n<li>Les mots cl\u00e9s qui vous sont propres et qui sont utilis\u00e9s par les journalistes et les blogueurs vous am\u00e8neront aussi des visiteurs sur vos plateformes;<\/li>\n<li>Votre histoire racont\u00e9e par un journaliste, dans un journal ou un magazine, demeure en ligne ainsi que dans l\u2019esprit et la m\u00e9moire de tous ceux qui l\u2019auront lue.<\/li>\n<\/ol>\n<p>Lorsque vous consacrez votre temps et votre budget aux relations publiques et \u00e0 la sensibilisation des influenceurs, les r\u00e9sultats peuvent mettre un certain temps et ne sont pas toujours imm\u00e9diats, mais ils sont durables. Les internautes qui effectueront des recherches sur votre produit verront ces articles appara\u00eetre et obtiendront des renseignements sur vous.<\/p>\n<p>Je me souviens d\u2019un \u00e9change avec un jeune professionnel du marketing num\u00e9rique \u00e0 qui j\u2019expliquais ce que nous faisons et qui m\u2019avait dit : \u00ab Nous avons un client qui fait exactement ce que NATA PR propose \u00e0 ses clients. Les journalistes et les influenceurs parlent de cette marque r\u00e9guli\u00e8rement, ce qui cr\u00e9e un flux constant de visiteurs sur les sites Internet. Ils nous demandent d\u2019ailleurs de simplement faire du <strong>\u2018\u2018<\/strong>reciblage <strong>\u2019\u2019<\/strong>de leurs visiteurs. \u00bb<\/p>\n<p>Autrement dit, la marque en question avait recrut\u00e9 les services de ce professionnel du marketing num\u00e9rique pour une campagne de reciblage afin de proposer \u00e0 nouveau des produits de la marque \u00e0 tous les visiteurs du site Internet de l\u2019entreprise. Vous voyez, encore ici, la publicit\u00e9 devient beaucoup plus efficace lorsque l\u2019on propose \u00e0 des clients potentiels des produits d\u2019une marque dont ils ont entendu parler.<\/p>\n<p>Et ce professionnel du marketing num\u00e9rique d\u2019ajouter : \u00ab C\u2019est exactement ce qui se passe, ils ont int\u00e9gr\u00e9 les relations publiques dans leur plan, c\u2019est la meilleure partie organique de leur plan marketing! \u00bb<\/p>\n<p>Ce qui signifie que cette marque r\u00e9ussit \u00e0 faire parler d\u2019elle sans payer les journalistes et les influenceurs.<\/p>\n<p>La publicit\u00e9 est donc beaucoup plus \u00e9ph\u00e9m\u00e8re, bien que tr\u00e8s puissante dans ce cas-ci :<\/p>\n<ul>\n<li>La publicit\u00e9 est efficace sur une courte p\u00e9riode;<\/li>\n<li>La publicit\u00e9 permet d\u2019activer le bouton d\u00e9sir imm\u00e9diat;<\/li>\n<li>La publicit\u00e9 est per\u00e7ue par les consommateurs comme un outil de vente, donc ils peuvent s\u2019en m\u00e9fier.<\/li>\n<\/ul>\n<p>\u00c0 l\u2019agence NATA PR, nous ne sommes pas anti-publicit\u00e9, bien au contraire. Nous croyons que de combiner RP, publicit\u00e9 et m\u00e9dias sociaux peut g\u00e9n\u00e9rer des r\u00e9sultats formidables.<\/p>\n<p>Alors \u00e0 vous d\u2019en profiter et d\u2019int\u00e9grer les RP dans votre plan marketing. Si vous souhaitez en discuter de vive voix avec nous, n\u2019h\u00e9sitez pas \u00e0 nous joindre \u00e0 <a href=\"https:\/\/natapr.com\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a>.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment distinguer la publicit\u00e9 des relations publiques? Quand et pourquoi utiliser l\u2019une ou l\u2019autre de ces disciplines, voire les deux? C\u2019est le 3e\u00e9pisode o\u00f9 je vous aide \u00e0 r\u00e9pondre \u00e0 ces questions tout en poursuivant mon partage d\u2019information pour vous aider \u00e0 bien les distinguer. Le but ultime est de vous permettre de bien int\u00e9grer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>132- Les relations publiques sont durables \u2013 la publicit\u00e9 est \u00e9ph\u00e9m\u00e8re - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/03\/08\/132-les-relations-publiques-sont-durables-la-publicite-est-ephemere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"132- Les relations publiques sont durables \u2013 la publicit\u00e9 est \u00e9ph\u00e9m\u00e8re - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Comment distinguer la publicit\u00e9 des relations publiques? Quand et pourquoi utiliser l\u2019une ou l\u2019autre de ces disciplines, voire les deux? C\u2019est le 3e\u00e9pisode o\u00f9 je vous aide \u00e0 r\u00e9pondre \u00e0 ces questions tout en poursuivant mon partage d\u2019information pour vous aider \u00e0 bien les distinguer. 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