{"id":10931,"date":"2023-03-29T05:55:00","date_gmt":"2023-03-29T09:55:00","guid":{"rendered":"http:\/\/c7a2d721-4e9e-40e2-90de-88654275819f"},"modified":"2023-05-08T14:42:15","modified_gmt":"2023-05-08T18:42:15","slug":"135-comment-jai-decouvert-les-relations-publiques-1-3","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/03\/29\/135-comment-jai-decouvert-les-relations-publiques-1-3\/","title":{"rendered":"135- Comment j\u2019ai d\u00e9couvert les relations publiques (1\/3)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8874\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10931-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/67505880\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-2-29%2Fb745850f-7805-b584-3ef3-9953ffd41f3e.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/67505880\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-2-29%2Fb745850f-7805-b584-3ef3-9953ffd41f3e.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/67505880\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-2-29%2Fb745850f-7805-b584-3ef3-9953ffd41f3e.mp3<\/a><\/audio><\/div><p>La base de ce programme remonte \u00e0 ma propre d\u00e9couverte des relations publiques, il y a plusieurs dizaines d&rsquo;ann\u00e9es. C&rsquo;est pourquoi je sais que, pour l&rsquo;avoir v\u00e9cu, si vous y portez attention et que vous apprenez comme je l&rsquo;ai fait les fondements des RP, vous pourrez facilement le faire par vous-m\u00eame. En tant que petite entreprise avec peu de ressources humaines ou jeune pousse, vous y aurez recours pour vous faire conna\u00eetre, vous d\u00e9velopper et attirer des investisseurs.<\/p>\n<p>J&rsquo;ai suivi des \u00e9tudes universitaires en musique classique que j&rsquo;ai combin\u00e9es avec des \u00e9tudes sup\u00e9rieures en administration des arts. J&rsquo;ai d\u00e9but\u00e9 ma carri\u00e8re \u00e0 l&rsquo;Op\u00e9ra de Montr\u00e9al en tant que jeune stagiaire o\u00f9 j&rsquo;ai rapidement d\u00e9couvert le service des communications et marketing. Ce fut une r\u00e9v\u00e9lation pour moi. J&rsquo;adore toujours le marketing et la promotion. J&rsquo;ai eu la chance d&rsquo;occuper pendant trois ans le poste de direction marketing et communication et j&rsquo;avais dans mon \u00e9quipe une sp\u00e9cialiste des relations publiques.<\/p>\n<p>Forte d&rsquo;un esprit tr\u00e8s cr\u00e9atif, j&rsquo;ai fond\u00e9 pendant ces ann\u00e9es-l\u00e0 deux nouveaux programmes : Op\u00e9ra 18-35 et l&rsquo;Op\u00e9ra dans la rue, un programme pour rendre accessibles les abonnements \u00e0 la prochaine g\u00e9n\u00e9ration d&rsquo;amateurs d&rsquo;op\u00e9ra et un mini-festival pour faire d\u00e9couvrir l&rsquo;op\u00e9ra \u00e0 un public plus large.<\/p>\n<p>Comme la directrice des relations publiques de mon service \u00e9tait tr\u00e8s occup\u00e9e \u00e0 assurer la promotion de la saison r\u00e9guli\u00e8re, j&rsquo;ai donc d\u00e9cid\u00e9 de me lancer et de faire moi-m\u00eame les relations publiques de ces deux programmes.<\/p>\n<p>Faute de temps, je me suis demand\u00e9 comment je pouvais faire parler rapidement de ces deux nouveaux programmes. C&rsquo;est ici qu&rsquo;ont germ\u00e9 les \u00e9tapes de notre m\u00e9thode en six \u00e9tapes dont la premi\u00e8re est&nbsp;: pourquoi parleraient-ils de vous?<\/p>\n<p>Je ne suis pas nostalgique du pass\u00e9, mais c&rsquo;est formidable de constater, lorsque nous progressons sur une voie, quelle qu&rsquo;elle soit, comment les bases de ce que nous cr\u00e9ons sont souvent d\u00e9j\u00e0 pr\u00e9sentes. Ainsi, j&rsquo;ai rapidement compris que je pouvais contacter la t\u00e9l\u00e9, la radio et les journaux locaux pour leur parler de ces nouveaut\u00e9s. Si vous \u00e9coutez r\u00e9guli\u00e8rement ce balado, vous savez combien la nouveaut\u00e9 int\u00e9resse nos amis journalistes et influenceurs.<\/p>\n<p>J&rsquo;ai m\u00eame accord\u00e9 des entrevues \u00e0 la radio, qui souhaitait discuter avec moi de ce mini-festival gratuit et si accessible&nbsp;: l&rsquo;Op\u00e9ra dans la rue.<\/p>\n<p>J&rsquo;ai \u00e9galement d\u00e9couvert, \u00e0 mes d\u00e9buts professionnels, que les journalistes aiment parler directement aux cr\u00e9ateurs\/entrepreneurs. Ils \u00e9taient donc \u00e9tonn\u00e9s de constater que c&rsquo;\u00e9tait moi qui les contactais et certains \u00e9taient curieux de m&rsquo;entendre sur mes projets.<\/p>\n<p>J&rsquo;ai compris qu&rsquo;un de leur mandat \u00e9tait d&rsquo;informer la population sur ce qui est nouveau, dans ce cas-ci, un service public qui pourrait int\u00e9resser leurs auditeurs lecteurs. Je r\u00e9pondais \u00e0 la premi\u00e8re \u00e9tape du mod\u00e8le NATA&nbsp;: pourquoi parleraient-ils de mon projet? Comme vous l&rsquo;avez compris, les raisons \u00e9taient les suivantes dans le cas de l&rsquo;Op\u00e9ra dans la rue&nbsp;:<\/p>\n<ol>\n<li>Une activit\u00e9 gratuite ouverte au grand public<\/li>\n<li>Une initiative pour faire d\u00e9couvrir l&rsquo;op\u00e9ra<\/li>\n<li>Des activit\u00e9s accessibles \u00e0 tous<\/li>\n<\/ol>\n<p>Je constate avec joie que ma passion pour les relations publiques remonte \u00e0 plus de 30 ans et qu&rsquo;apr\u00e8s 10 ann\u00e9es au service de plusieurs entreprises \u00e0 titre de directrice des communications et du marketing, j&rsquo;ai cr\u00e9\u00e9 la NATA PR SCHOOL dans le but de vous enseigner ces bases des relations publiques, qui sont les m\u00eames maintenant, afin que vous puissiez les int\u00e9grer facilement \u00e0 votre plan marketing tout en les combinant \u00e0 vos m\u00e9dias sociaux.<\/p>\n<p>\u00c0 vous d&rsquo;int\u00e9grer d\u00e9sormais les RP dans votre plan marketing. Si vous souhaitez en discuter de vive voix avec nous, n&rsquo;h\u00e9sitez pas \u00e0 nous joindre \u00e0 www.natapr.com.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a hfref=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La base de ce programme remonte \u00e0 ma propre d\u00e9couverte des relations publiques, il y a plusieurs dizaines d&rsquo;ann\u00e9es. C&rsquo;est pourquoi je sais que, pour l&rsquo;avoir v\u00e9cu, si vous y portez attention et que vous apprenez comme je l&rsquo;ai fait les fondements des RP, vous pourrez facilement le faire par vous-m\u00eame. En tant que petite [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>135- Comment j\u2019ai d\u00e9couvert les relations publiques (1\/3) - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/03\/29\/135-comment-jai-decouvert-les-relations-publiques-1-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"135- Comment j\u2019ai d\u00e9couvert les relations publiques (1\/3) - Nata PR\" \/>\n<meta property=\"og:description\" content=\"La base de ce programme remonte \u00e0 ma propre d\u00e9couverte des relations publiques, il y a plusieurs dizaines d&rsquo;ann\u00e9es. C&rsquo;est pourquoi je sais que, pour l&rsquo;avoir v\u00e9cu, si vous y portez attention et que vous apprenez comme je l&rsquo;ai fait les fondements des RP, vous pourrez facilement le faire par vous-m\u00eame. 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