{"id":10930,"date":"2023-04-05T05:55:00","date_gmt":"2023-04-05T09:55:00","guid":{"rendered":"http:\/\/4e327f47-cd92-4a22-913d-5bfd595d2845"},"modified":"2023-05-08T14:40:36","modified_gmt":"2023-05-08T18:40:36","slug":"136-comment-jai-decouvert-les-relations-publiques-2-3","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/04\/05\/136-comment-jai-decouvert-les-relations-publiques-2-3\/","title":{"rendered":"136- Comment j\u2019ai d\u00e9couvert les relations publiques (2\/3)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_253\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10930-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/67981767\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-5%2Fcf92c238-e346-759d-3653-b397752be6f2.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/67981767\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-5%2Fcf92c238-e346-759d-3653-b397752be6f2.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/67981767\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-5%2Fcf92c238-e346-759d-3653-b397752be6f2.mp3<\/a><\/audio><\/div><p>Dans le premier \u00e9pisode de cette s\u00e9rie de trois, je vous raconte comment j\u2019ai d\u00e9couvert les relations publiques \u00e0 l\u2019Op\u00e9ra de Montr\u00e9al, o\u00f9 j\u2019ai d\u00e9but\u00e9 ma carri\u00e8re dans le domaine des communications et du marketing.<\/p>\n<p>Cet \u00e9pisode vous relate la phase&nbsp;2 de mes d\u00e9couvertes en RP, car malgr\u00e9 mes succ\u00e8s \u00e0 faire parler de l\u2019Op\u00e9ra dans la rue et du programme Op\u00e9ra&nbsp;18-35, il se passera plusieurs ann\u00e9es avant que je me consacre aux relations publiques. Mes premi\u00e8res amours \u00e9taient le marketing et la communication et j\u2019allais poursuivre dans cette voie encore quelques ann\u00e9es avant de lancer NATA PR.<\/p>\n<p>Apr\u00e8s quatre ann\u00e9es \u00e0 l\u2019Op\u00e9ra de Montr\u00e9al, j\u2019ai fait un court d\u00e9tour dans le monde du th\u00e9\u00e2tre \u00e0 l\u2019Espace Go, toujours \u00e0 titre de directrice des communications et du marketing, pour retourner ensuite vers la musique chez Analekta, une des premi\u00e8res maisons de disques classiques ind\u00e9pendantes au Canada.<\/p>\n<p>En tant que directrice du marketing et des communications, on m\u2019avait demand\u00e9 de m\u2019occuper tout particuli\u00e8rement de l\u2019artiste phare de la maison&nbsp;: Ang\u00e8le Dubeau, une violoniste classique qui connait toujours, encore aujourd\u2019hui, beaucoup de succ\u00e8s au Canada. Ang\u00e8le sait demeurer \u00e0 l\u2019\u00e9coute de ses admirateurs et leur offrir des concerts et des enregistrements qui leur plaisent.<\/p>\n<p>J\u2019ai donc ici continu\u00e9 \u00e0 jeter les bases du mod\u00e8le NATA en six \u00e9tapes. La premi\u00e8re \u00e9tape qui consiste \u00e0 d\u00e9terminer pourquoi les journalistes parleraient d\u2019Ang\u00e8le Dubeau \u00e9tait souvent simple, car elle lan\u00e7ait, au cours de ces ann\u00e9es b\u00e9nies du CD, un nouvel opus par ann\u00e9e.<\/p>\n<p>J\u2019ai rapidement compris qu\u2019il fallait un communiqu\u00e9 au titre accrocheur, mais surtout relancer les m\u00e9dias. Envoyer un communiqu\u00e9 \u00e0 propos d\u2019un nouveau disque classique est une chose, mais il ne s\u2019agissait pas des nouvelles chansons de C\u00e9line Dion!<\/p>\n<p>Il me fallait fixer des objectifs et faire parfois de 4 \u00e0 10 relances avant d\u2019obtenir le retour des journalistes. On parle ici d\u2019une \u00e9poque o\u00f9 il y avait encore des journalistes sp\u00e9cialis\u00e9s en musique classique et une radio nationale, Radio-Canada qui lui \u00e9tait enti\u00e8rement consacr\u00e9e.<\/p>\n<p>Les suivis et les relances repr\u00e9sentaient une cl\u00e9 incroyable. C\u2019est chez Analekta que j\u2019ai d\u00e9couvert les divers points communs entre les relations publiques et la vente. Car ici aussi, pour capter l\u2019int\u00e9r\u00eat, il fallait y consacrer des efforts et poser plusieurs gestes r\u00e9p\u00e9titifs.<\/p>\n<p>Le t\u00e9l\u00e9phone \u00e9tait mon outil pr\u00e9f\u00e9r\u00e9. Je pr\u00e9parais mon message principal et mes messages secondaires, je laissais toujours des messages tr\u00e8s courts sur les bo\u00eetes vocales en r\u00e9p\u00e9tant mon nom et mon num\u00e9ro de t\u00e9l\u00e9phone deux fois tr\u00e8s lentement. La voix est une force que j\u2019aimais utiliser, comme je le fais aujourd\u2019hui avec le balado.<\/p>\n<p>C\u2019est aussi chez Analekta que j\u2019ai compris qu\u2019il \u00e9tait possible d\u2019obtenir de grands reportages sur un sujet, une nouveaut\u00e9. Les chants gr\u00e9goriens \u00e9taient en vogue et le fondateur d\u2019Analekta eut la brillante id\u00e9e de contacter les moines de Saint-Beno\u00eet-du-Lac \u00e0 moins de deux heures de Montr\u00e9al pour leur proposer un projet de disque. C\u2019\u00e9tait une premi\u00e8re pour ces moines et ils accept\u00e8rent ce projet avec enthousiasme. Le chant gr\u00e9gorien, tel qu\u2019il est pratiqu\u00e9 par eux encore aujourd\u2019hui, \u00e9tait sublime. Le disque permettait de faire d\u00e9couvrir leur pratique musicale \u00e0 un grand nombre de personnes.<\/p>\n<p>Lorsque je me suis demand\u00e9 qui souhaiterait bien parler de ce projet, j\u2019ai pens\u00e9 au t\u00e9l\u00e9journal et \u00e0 un journaliste culturel, Paul Toutant qui, comme je le pensais, a re\u00e7u ma proposition de faire un tournage sur place pendant l\u2019enregistrement avec grand int\u00e9r\u00eat. Il me demandait cependant l\u2019exclusivit\u00e9 du reportage.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le premier \u00e9pisode de cette s\u00e9rie de trois, je vous raconte comment j\u2019ai d\u00e9couvert les relations publiques \u00e0 l\u2019Op\u00e9ra de Montr\u00e9al, o\u00f9 j\u2019ai d\u00e9but\u00e9 ma carri\u00e8re dans le domaine des communications et du marketing. Cet \u00e9pisode vous relate la phase&nbsp;2 de mes d\u00e9couvertes en RP, car malgr\u00e9 mes succ\u00e8s \u00e0 faire parler de l\u2019Op\u00e9ra [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>136- Comment j\u2019ai d\u00e9couvert les relations publiques (2\/3) - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/04\/05\/136-comment-jai-decouvert-les-relations-publiques-2-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"136- Comment j\u2019ai d\u00e9couvert les relations publiques (2\/3) - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Dans le premier \u00e9pisode de cette s\u00e9rie de trois, je vous raconte comment j\u2019ai d\u00e9couvert les relations publiques \u00e0 l\u2019Op\u00e9ra de Montr\u00e9al, o\u00f9 j\u2019ai d\u00e9but\u00e9 ma carri\u00e8re dans le domaine des communications et du marketing. 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