{"id":10929,"date":"2023-04-12T05:55:00","date_gmt":"2023-04-12T09:55:00","guid":{"rendered":"http:\/\/7a98c6ff-244e-4f83-81e3-ee71ab9f49bf"},"modified":"2023-05-08T14:38:00","modified_gmt":"2023-05-08T18:38:00","slug":"137-comment-jai-decouvert-les-relations-publiques-3-3","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/04\/12\/137-comment-jai-decouvert-les-relations-publiques-3-3\/","title":{"rendered":"137- Comment j\u2019ai d\u00e9couvert les relations publiques (3\/3)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1509\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10929-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/68446041\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-12%2Fa4a6cfae-27b4-5c48-510b-af00db5af147.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/68446041\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-12%2Fa4a6cfae-27b4-5c48-510b-af00db5af147.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/68446041\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-12%2Fa4a6cfae-27b4-5c48-510b-af00db5af147.mp3<\/a><\/audio><\/div><p>Dans les deux pr\u00e9c\u00e9dents \u00e9pisodes, je vous raconte ma d\u00e9couverte des relations publiques \u00e0 l&rsquo;Op\u00e9ra de Montr\u00e9al et du c\u00f4t\u00e9 des disques Analekta.<\/p>\n<p>On poursuit ici, alors que j&rsquo;agis \u00e0 titre de directrice des communications et du marketing chez Parasuco Jeans et que je n&rsquo;ai pas encore choisi de me consacrer enti\u00e8rement aux relations publiques. Je vous raconte mon histoire en trois actes, simplement pour vous d\u00e9montrer comment, des ann\u00e9es plus tard, j&rsquo;ai d\u00e9velopp\u00e9 la base de ce que je vous enseigne \u00e0 la NATA PR SCHOOL.<\/p>\n<p>C&rsquo;est donc chez Parasuco Jeans que j&rsquo;ai d\u00e9couvert l&rsquo;impact des magazines pour la mode. Encore aujourd&rsquo;hui, m\u00eame dans leur version num\u00e9rique, les grands magazines tels que Vogue, Elle et Marie-Claire sont des v\u00e9hicules primordiaux pour faire conna\u00eetre les tendances de la mode. J&rsquo;ai rapidement compris comment tirer profit de ces fabuleuses publications de papier glac\u00e9 pour Parasuco.<\/p>\n<p>Plusieurs stylistes mode ont rapidement compris qu&rsquo;ils pouvaient me contacter pour venir emprunter des v\u00eatements des collections \u00e0 venir. Gr\u00e2ce \u00e0 ces liens que je cr\u00e9ais, Parasuco s&rsquo;est m\u00eame retrouv\u00e9e en couverture du ELLE Canada.<\/p>\n<p>C&rsquo;est l\u00e0 que j&rsquo;ai d\u00e9couvert comment cet \u00e9change de services \u00e9tait profitable&nbsp;: je leur ouvrais la porte des salles d&rsquo;expositions. Les journalistes et stylistes pouvaient emprunter des v\u00eatements des collections futures et les prendre en photo pour les publier dans les pages de leurs magazines. Quelle d\u00e9couverte! Oui, cette offre repr\u00e9sentait du temps et de l&rsquo;\u00e9nergie, mais les r\u00e9sultats \u00e9taient formidables et valaient de loin l&rsquo;investissement.<\/p>\n<p>Les photos sont aussi primordiales aujourd&rsquo;hui, car plusieurs publications parleront de nouveaut\u00e9 si la marque leur offre des images de qualit\u00e9. Autrefois, les grands magazines produisaient pratiquement toutes les images qui se retrouvaient dans leurs pages, mais aujourd&rsquo;hui si vous n&rsquo;avez pas les images que l&rsquo;on vous demande, vous n&rsquo;appara\u00eetrez tout simplement pas dans le magazine.<\/p>\n<p>Alors vous voyez ici se dessiner l&rsquo;\u00e9tape no&nbsp;4 du Mod\u00e8le NATA&nbsp;: donnez-leur les outils n\u00e9cessaires. Images et vid\u00e9os sont des outils fondamentaux. Et c&rsquo;est ce que nous enseignons \u00e0 la NATA PR SCHOOL.<\/p>\n<p>\u00c0 vous d&rsquo;int\u00e9grer d\u00e9sormais les RP dans votre plan marketing. Si vous souhaitez en discuter de vive voix avec nous, n&rsquo;h\u00e9sitez pas \u00e0 nous joindre \u00e0 <a href=\"https:\/\/natapr.com\">www.natapr.com<\/a>.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/>https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\" https:=\"\" prschool.natapr.com=\"\" evergreen_fr\"=\"\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans les deux pr\u00e9c\u00e9dents \u00e9pisodes, je vous raconte ma d\u00e9couverte des relations publiques \u00e0 l&rsquo;Op\u00e9ra de Montr\u00e9al et du c\u00f4t\u00e9 des disques Analekta. On poursuit ici, alors que j&rsquo;agis \u00e0 titre de directrice des communications et du marketing chez Parasuco Jeans et que je n&rsquo;ai pas encore choisi de me consacrer enti\u00e8rement aux relations publiques. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>137- Comment j\u2019ai d\u00e9couvert les relations publiques (3\/3) - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/04\/12\/137-comment-jai-decouvert-les-relations-publiques-3-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"137- Comment j\u2019ai d\u00e9couvert les relations publiques (3\/3) - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Dans les deux pr\u00e9c\u00e9dents \u00e9pisodes, je vous raconte ma d\u00e9couverte des relations publiques \u00e0 l&rsquo;Op\u00e9ra de Montr\u00e9al et du c\u00f4t\u00e9 des disques Analekta. On poursuit ici, alors que j&rsquo;agis \u00e0 titre de directrice des communications et du marketing chez Parasuco Jeans et que je n&rsquo;ai pas encore choisi de me consacrer enti\u00e8rement aux relations publiques. 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