{"id":10927,"date":"2023-04-26T05:55:00","date_gmt":"2023-04-26T09:55:00","guid":{"rendered":"http:\/\/1f64c140-7bac-4870-bc60-f8ebc6edca49"},"modified":"2023-05-08T14:32:48","modified_gmt":"2023-05-08T18:32:48","slug":"139-les-relations-publiques-simplifiees-rp-faciles-et-efficaces","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/04\/26\/139-les-relations-publiques-simplifiees-rp-faciles-et-efficaces\/","title":{"rendered":"139- Les relations publiques simplifi\u00e9es (RP faciles et efficaces)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1078\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10927-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/69299019\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-26%2Ff4b6e4bb-4784-93a0-e531-a68eccdb30fe.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/69299019\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-26%2Ff4b6e4bb-4784-93a0-e531-a68eccdb30fe.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/69299019\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-26%2Ff4b6e4bb-4784-93a0-e531-a68eccdb30fe.mp3<\/a><\/audio><\/div><p>Je vous entends et vous me dites&nbsp;: quoi, vous formez des employ\u00e9s qui risquent fort de ne pas demeurer \u00e0 l&#8217;emploi de NATA PR? Et je vous r\u00e9ponds&nbsp;: oui, car plusieurs vont nous quitter et souvent apr\u00e8s six mois ou une ann\u00e9e, que nous les formions ou non.<\/p>\n<p>Mais je dois vous dire que, depuis que j&rsquo;ai fait la paix avec la formation et le recrutement en continu, plus de 70&nbsp;% de nos nouvelles recrues demeurent avec nous plus d&rsquo;un an. Et si elles nous quittent, c&rsquo;est souvent pour poursuivre des \u00e9tudes, voyager puisque cela n&rsquo;\u00e9tait pas possible pour cette nouvelle g\u00e9n\u00e9ration, ou choisir parfois une autre profession.<\/p>\n<p>Je tire aussi profit de ces formations en continu, en r\u00e9fl\u00e9chissant \u00e0 chaque geste que nous posons \u00e0 l&rsquo;agence NATA PR et \u00e0 la fa\u00e7on dont nous pouvons d\u00e9velopper des processus qui rendent limpide et facile ce que nous faisons. Et vous savez quoi? Mes formations aupr\u00e8s de mes employ\u00e9s sont devenues la base de la NATA PR SCHOOL o\u00f9 je vous enseigne les relations de presse simplifi\u00e9es.<\/p>\n<p>La premi\u00e8re chose que nous faisons avec nos jeunes recrues&nbsp;consiste \u00e0&nbsp;:<\/p>\n<ul>\n<li>leur montrer un rapport d&rsquo;activit\u00e9s compl\u00e9t\u00e9. Il s&rsquo;agit souvent d&rsquo;un rapport annuel qui indique le nombre d&rsquo;entrevues, d&rsquo;articles et de mentions obtenues pour un client.<\/li>\n<\/ul>\n<p>La deuxi\u00e8me \u00e9tape consiste \u00e0 :<\/p>\n<ul>\n<li>leur enseigner&nbsp;les op\u00e9rations que nous avons effectu\u00e9es pour obtenir ces r\u00e9sultats (9 envois de communiqu\u00e9 + produits + 2 pr\u00e9sentations virtuelles, par exemple).<\/li>\n<\/ul>\n<p>La troisi\u00e8me \u00e9tape consiste \u00e0&nbsp;:<\/p>\n<ul>\n<li>les amener au front&nbsp;ou sur le devant de la sc\u00e8ne&nbsp;pour r\u00e9diger un premier courriel afin de pr\u00e9senter un produit, un service ou une entreprise \u2013 le fameux r\u00e9sum\u00e9 qu&rsquo;ils devront envoyer par courriel. Le devant de la sc\u00e8ne, c&rsquo;est l&rsquo;envoi de courriels et parfois les appels t\u00e9l\u00e9phoniques. Qu&rsquo;allons-nous dire ou \u00e9crire? Qu&rsquo;est-ce qui est essentiel?<\/li>\n<\/ul>\n<p>Ici, d\u00e9j\u00e0 plus de 50&nbsp;% du travail est effectu\u00e9. La prochaine \u00e9tape \u2013 le point 3 de notre mod\u00e8le&nbsp;\u2013 consiste \u00e0 rep\u00e9rer ce que j&rsquo;appelle \u00ab&nbsp;les vrais&nbsp;\u00bb influenceurs. Il s&rsquo;agit tout simplement de trouver ceux qui sont int\u00e9ress\u00e9s par le produit ou le service que vous proposez.<\/p>\n<p>Oui, nous avons des outils performants pour effectuer des recherches de m\u00e9dia, mais sachez que nous menons aussi, tout comme vous, des recherches sur Google. Parfois, il vaut mieux trois contacts de journalistes\/influenceurs pour lesquels nous avons entrepris des recherches pour savoir s&rsquo;ils ont \u00e9crit r\u00e9cemment sur le m\u00eame type de sujet que de faire 1000 envois aveugles \u00e0 une liste de contacts qu&rsquo;un ami vous aura donn\u00e9e.<\/p>\n<p>Selon l&rsquo;\u00e9tude annuelle de CISION sur l&rsquo;\u00e9tat des m\u00e9dias, la plainte num\u00e9ro 1 des journalistes concerne le faible volume de courriels int\u00e9ressants (\u00e0 peine 25&nbsp;%) selon les secteurs d&rsquo;activit\u00e9 sur lesquels ils \u00e9crivent. Alors vous comprendrez que de leur envoyer un courriel sur une nouvelle collection de v\u00eatements quand ils ne parlent que de voitures \u00e9lectriques est peine perdue.<\/p>\n<p>Mais tirerez-vous avantage d&rsquo;eux si les informations que vous leur faites parvenir se rapportent aux sujets qu&rsquo;ils traitent?<\/p>\n<p>Alors \u00e0 vous de jouer et d&rsquo;int\u00e9grer les RP simplifi\u00e9es dans votre plan marketing. Inscrivez-vous \u00e0 notre programme et je vous enseignerai notre m\u00e9thode efficace, rapide qui ne vous demandera pas plus d&rsquo;une ou deux heures de votre temps par semaine.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je vous entends et vous me dites&nbsp;: quoi, vous formez des employ\u00e9s qui risquent fort de ne pas demeurer \u00e0 l&#8217;emploi de NATA PR? Et je vous r\u00e9ponds&nbsp;: oui, car plusieurs vont nous quitter et souvent apr\u00e8s six mois ou une ann\u00e9e, que nous les formions ou non. Mais je dois vous dire que, depuis [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>139- Les relations publiques simplifi\u00e9es (RP faciles et efficaces) - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/04\/26\/139-les-relations-publiques-simplifiees-rp-faciles-et-efficaces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"139- Les relations publiques simplifi\u00e9es (RP faciles et efficaces) - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Je vous entends et vous me dites&nbsp;: quoi, vous formez des employ\u00e9s qui risquent fort de ne pas demeurer \u00e0 l&#8217;emploi de NATA PR? 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