{"id":10158,"date":"2020-09-09T07:00:00","date_gmt":"2020-09-09T11:00:00","guid":{"rendered":"http:\/\/3a785ca3-2f0f-4513-973d-5a39fce27eba"},"modified":"2023-03-01T17:23:49","modified_gmt":"2023-03-01T22:23:49","slug":"3-le-modele-nata-pr","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/09\/09\/3-le-modele-nata-pr\/","title":{"rendered":"3- Le mod\u00e8le Nata PR"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8992\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10158-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/19285823\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-8-8%2F3781e507-8d2d-7f92-c03a-284bdba324e9.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/19285823\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-8-8%2F3781e507-8d2d-7f92-c03a-284bdba324e9.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/19285823\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-8-8%2F3781e507-8d2d-7f92-c03a-284bdba324e9.mp3<\/a><\/audio><\/div><p>Il y a plusieurs ann\u00e9es, j\u2019ai retenu les services d\u2019un publicitaire pour avoir un regard neuf sur nos actions et notre ADN. Le but \u00e9tait de simplifier notre processus de travail car, en tant qu\u2019experts des relations publiques, nous avons souvent le don de compliquer les choses!<\/p>\n<p>C\u2019est de ces rencontres et de nos \u00e9changes avec l\u2019amie publicitaire qu\u2019est n\u00e9 le mod\u00e8le NATA. Cet expert de la pub a \u00e9galement d\u00e9fini les \u00e9tapes de notre mod\u00e8le, dont nous nous servons depuis plusieurs ann\u00e9es. Cet outil, qui a connu quelques ajustements, nous permet d\u2019expliquer simplement \u00e0 nos clients ce que nous faisons.<\/p>\n<p>Le mod\u00e8le NATA, cr\u00e9\u00e9 \u00e0 l\u2019issue d\u2019une r\u00e9flexion sur les processus, s\u2019est r\u00e9v\u00e9l\u00e9 n\u00e9cessaire afin de pouvoir communiquer aux nouveaux employ\u00e9s toute information pertinente, d\u2019autant plus que l\u2019agence \u00e9tait en forte croissance. En nous inspirant du fonctionnement ISO, nous avons pu syst\u00e9matiser notre mod\u00e8le.<\/p>\n<p>Le mod\u00e8le NATA PR est compos\u00e9 de six \u00e9tapes. Individuellement importantes, ces \u00e9tapes conf\u00e8rent au mod\u00e8le toute son efficacit\u00e9, une fois mises en commun.<\/p>\n<p>Six \u00e9tapes qui permettent de visualiser, de d\u00e9mystifier et de comprendre en un seul coup d\u2019\u0153il une campagne de relations publiques.<\/p>\n<p>Comme toute campagne de publicit\u00e9, il y a un d\u00e9but et une fin \u00e0 une campagne de relations publiques.<\/p>\n<p>Toute campagne est d\u00e9clin\u00e9e autour des six \u00e9tapes suivantes :<\/p>\n<ol>\n<li>Identifier \tles raisons incitant les journalistes et les blogueurs \u00e0 parler de \tvous<\/li>\n<li>Raconter \tvotre histoire<\/li>\n<li>Identifier \tles vrais influenceurs<\/li>\n<li>Donner \taux influenceurs les outils n\u00e9cessaires<\/li>\n<li>Mesurer \tl\u2019impact<\/li>\n<li>Assurer \tle suivi (relances)<\/li>\n<\/ol>\n<p>Votre cr\u00e9ativit\u00e9 peut \u00eatre mise \u00e0 profit \u00e0 chaque \u00e9tape, en r\u00e9digeant pour chacune d\u2019elles quelques points. Ensuite, je vous invite \u00e0 v\u00e9rifier les \u00e9crits de deux ou trois journalistes et blogueurs qui s\u2019int\u00e9ressent \u00e0 votre produit. Quels th\u00e8mes ont-ils abord\u00e9s? Quels sont leurs sujets actuels? Cette d\u00e9marche pourra vous aider \u00e0 orienter vos actions.<\/p>\n<p>V\u00e9ritable colonne vert\u00e9brale de nos campagnes de relations publiques, le mod\u00e8le NATA PR constitue la base de nos actions et repr\u00e9sente un guide efficace pour vous \u00e9clairer. Chaque \u00e9tape peut \u00eatre d\u00e9velopp\u00e9e selon un degr\u00e9 d\u2019intensit\u00e9 variable, en fonction des moyens dont vous disposez. Notez que c\u2019est ce m\u00eame mod\u00e8le que nous utilisons pour mener les campagnes \u00e0 grand d\u00e9ploiement des entreprises d\u2019envergure internationale.<\/p>\n<p>Le mod\u00e8le NATA PR s\u2019av\u00e8re tout aussi efficace pour les multinationales que pour les petites entreprises au rayonnement local.<\/p>\n<p>Utilisez le mod\u00e8le pour vous faire conna\u00eetre ou faire conna\u00eetre votre produit !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a plusieurs ann\u00e9es, j\u2019ai retenu les services d\u2019un publicitaire pour avoir un regard neuf sur nos actions et notre ADN. Le but \u00e9tait de simplifier notre processus de travail car, en tant qu\u2019experts des relations publiques, nous avons souvent le don de compliquer les choses! C\u2019est de ces rencontres et de nos \u00e9changes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3- Le mod\u00e8le Nata PR - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/09\/09\/3-le-modele-nata-pr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3- Le mod\u00e8le Nata PR - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Il y a plusieurs ann\u00e9es, j\u2019ai retenu les services d\u2019un publicitaire pour avoir un regard neuf sur nos actions et notre ADN. 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