{"id":10155,"date":"2020-09-30T07:00:00","date_gmt":"2020-09-30T11:00:00","guid":{"rendered":"http:\/\/266627f0-cc5a-46eb-a9e9-37e284465eb1"},"modified":"2023-03-01T17:21:34","modified_gmt":"2023-03-01T22:21:34","slug":"6-raconter-votre-histoire","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/09\/30\/6-raconter-votre-histoire\/","title":{"rendered":"6- Raconter votre histoire"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3823\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10155-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/20348666\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-8-29%2Ff7701356-5394-c809-dad6-eb32ef469221.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/20348666\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-8-29%2Ff7701356-5394-c809-dad6-eb32ef469221.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/20348666\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-8-29%2Ff7701356-5394-c809-dad6-eb32ef469221.mp3<\/a><\/audio><\/div><p>Aujourd\u2019hui nous continuons d\u2019explorer le fameux Mod\u00e8le NATA que je vous pr\u00e9sentais dans l\u2019\u00e9pisode 3 et 4<\/p>\n<p>Rien de tel que les relations publiques pour raconter votre histoire pour ensuite la diffuser ou la communiquer aux journalistes \/ influenceurs qui parlent d\u2019entrepreneurs comme vous ou de produits similaires aux v\u00f4tres.<\/p>\n<p>Avez-vous remarqu\u00e9 les articles qui attirent le plus votre attention? Et qui vous font dire : eh! bien, je ne pensais pas passer autant de temps \u00e0 lire ce journal ou ce magazine de stars sur mon t\u00e9l\u00e9phone?<\/p>\n<p>Les humains adorent qu\u2019on leur raconte des histoires et les m\u00e9dias sont des experts dans ce domaine. C\u2019est leur m\u00e9tier et leur raison d\u2019\u00eatre : r\u00e9diger des articles qui vont capter l\u2019int\u00e9r\u00eat de leurs lecteurs.<\/p>\n<p>\u00c0 l\u2019\u00e8re du num\u00e9rique, nous avons parfois l\u2019impression que nous en savons trop sur la vie de tout un chacun. Pourtant, rien ne vaut une bonne histoire, racont\u00e9e dans vos mots qui parlent de votre exp\u00e9rience personnelle. C\u2019est comme un bon film r\u00e9confortant.<\/p>\n<p>Alors, vous avez identifi\u00e9 pourquoi les m\u00e9dias parleraient de vous, la premi\u00e8re \u00e9tape de notre mod\u00e8le? Il est temps de passer \u00e0 l\u2019\u00e9tape num\u00e9ro 2 : raconter votre histoire.<\/p>\n<p>Mais vous vous dites que vous n\u2019\u00eates pas \u00e9crivain. Tr\u00e8s bien, nous non plus! Et c\u2019est pourquoi nous utilisons ce que nous appelons la technique \u00ab en abr\u00e9g\u00e9 \u00bb pour mettre nos id\u00e9es en place.<\/p>\n<p>Voici comment nous proc\u00e9dons :<\/p>\n<p>SUJET : 20e anniversaire de l\u2019agence NATA PR<\/p>\n<p>FAITS :<\/p>\n<p>&#8211; Fond\u00e9e par Natalie Bibeau, experte du marketing et coach d\u2019affaires, parce qu\u2019elle voulait mieux servir ses clients en cr\u00e9ant une agence diff\u00e9rente qui met les marques et les produits de l\u2019avant.<\/p>\n<p>&#8211; Premi\u00e8re agence canadienne sp\u00e9cialis\u00e9e visant \u00e0 faire conna\u00eetre des marques et des produits de consommation.<\/p>\n<p>&#8211; Succ\u00e8s de l\u2019agence \u2013 campagnes (choisir un produit selon le m\u00e9dia \u00e0 qui nous nous adressons : mode, beaut\u00e9, agroalimentaire, etc.)<\/p>\n<ul>\n<li>Guess Jeans<\/li>\n<li>Ferrari<\/li>\n<li>K\u00e9rastase<\/li>\n<li>Le Creuset<\/li>\n<li>Caudalie<\/li>\n<li>Strom Spa<\/li>\n<\/ul>\n<p>&#8211; Solutions COVID pour tous les clients de l\u2019agence. Offre de plans trimestriels, mensuels et hebdomadaires<\/p>\n<p>&#8211; Nouveau service en r\u00e9action \u00e0 la COVID qui sera lanc\u00e9 en septembre : NATA PR SCHOOL \u2013 formation pour les petites et moyennes entreprises qui souhaitent combiner les RP et les m\u00e9dias sociaux \u00e0 l\u2019aide de ressources \u00e0 l\u2019interne.<\/p>\n<p>Comme vous pouvez le constater, rien de plus simple comme premier texte. Il pourrait d\u2019ailleurs repr\u00e9senter un bon mod\u00e8le pour votre courriel d\u2019approche. C\u2019est \u00e0 dire un premier message que vous souhaitez envoyer \u00e0 un journaliste pour sonder son int\u00e9r\u00eat.<\/p>\n<p>Il faut savoir que les m\u00e9dias re\u00e7oivent des centaines de courriels par jour. Plus vous serez direct, clair et bref, plus vous augmentez vos changes d\u2019attirer leur attention. Il sera toujours temps de leur envoyer plus d\u2019information.<\/p>\n<p>Et plus votre histoire sera personnalis\u00e9e, plus elle int\u00e9ressera les lecteurs et les fans des plateformes o\u00f9 vous souhaitez voir votre histoire publi\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui nous continuons d\u2019explorer le fameux Mod\u00e8le NATA que je vous pr\u00e9sentais dans l\u2019\u00e9pisode 3 et 4 Rien de tel que les relations publiques pour raconter votre histoire pour ensuite la diffuser ou la communiquer aux journalistes \/ influenceurs qui parlent d\u2019entrepreneurs comme vous ou de produits similaires aux v\u00f4tres. Avez-vous remarqu\u00e9 les articles qui [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6- Raconter votre histoire - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/09\/30\/6-raconter-votre-histoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6- Raconter votre histoire - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Aujourd\u2019hui nous continuons d\u2019explorer le fameux Mod\u00e8le NATA que je vous pr\u00e9sentais dans l\u2019\u00e9pisode 3 et 4 Rien de tel que les relations publiques pour raconter votre histoire pour ensuite la diffuser ou la communiquer aux journalistes \/ influenceurs qui parlent d\u2019entrepreneurs comme vous ou de produits similaires aux v\u00f4tres. 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