{"id":10154,"date":"2020-10-07T07:00:00","date_gmt":"2020-10-07T11:00:00","guid":{"rendered":"http:\/\/3abe5be5-1caa-4b76-843e-b44e2a20f7d4"},"modified":"2023-03-01T17:20:39","modified_gmt":"2023-03-01T22:20:39","slug":"7-identifier-les-vrais-influenceurs","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/10\/07\/7-identifier-les-vrais-influenceurs\/","title":{"rendered":"7- Identifier les vrais influenceurs"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6673\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10154-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/20715046\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-9-6%2F8286ccb2-be77-580c-751b-4baac1bd81f6.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/20715046\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-9-6%2F8286ccb2-be77-580c-751b-4baac1bd81f6.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/20715046\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-9-6%2F8286ccb2-be77-580c-751b-4baac1bd81f6.mp3<\/a><\/audio><\/div><p>Difficile d\u2019y voir clair face \u00e0 la multitude de personnes se pr\u00e9sentant comme des influenceurs du Web. Chaque jour, l\u2019agence est sollicit\u00e9e par des influenceurs qui souhaitent \u00eatre ajout\u00e9s \u00e0 notre liste de presse, pour recevoir nos communiqu\u00e9s, ou qui nous proposent une collaboration, moyennant r\u00e9mun\u00e9ration pour parler des produits de nos clients.<\/p>\n<p>Parmi les nouveaux influenceurs rencontr\u00e9s chaque semaine, plusieurs d\u2019entre eux exercent cette profession de fa\u00e7on \u00e9ph\u00e9m\u00e8re \u2013 seulement quelques mois ou ann\u00e9es \u2013 avant de passer \u00e0 autre chose. Il n\u2019est donc pas simple de suivre leur \u00e9volution.<\/p>\n<p>M\u00eame si le terme d\u2019influenceur est aussi galvaud\u00e9, certains sortent du lot et parviennent tr\u00e8s bien \u00e0 vivre de cette r\u00e9elle profession (Occupation Double). Fort de ce constat, des agences ont commenc\u00e9 il y a quelques ann\u00e9es \u00e0 se former pour les repr\u00e9senter.<\/p>\n<p>C\u2019est ainsi qu\u2019est n\u00e9e une toute nouvelle industrie, qui apprend d\u00e9sormais \u00e0 se structurer.<\/p>\n<p><strong>R\u00f4le des influenceurs<\/strong><\/p>\n<p>Les influenceurs d\u2019aujourd\u2019hui vendent leurs services \u00e0 des entreprises afin de pr\u00e9senter et faire conna\u00eetre des produits \u00e0 leur communaut\u00e9. On les voit souvent se mettre en sc\u00e8ne avec le produit dans leur cuisine (YouTube) ou dans des chambres d\u2019h\u00f4tel (Instagram) par exemple. Ce contenu ainsi cr\u00e9\u00e9 est repris par les marques et les entreprises sur leurs propres plateformes sociales.<\/p>\n<p>\u00c0 l\u2019agence, nous distinguons les influenceurs \u2013 que nous avons r\u00e9pertori\u00e9s en cat\u00e9gories \u2013 des journalistes, m\u00eame si certains d\u2019entre eux exercent une r\u00e9elle influence sur les m\u00e9diaux sociaux et le Web.<\/p>\n<p>Vous trouverez ci-dessous les cat\u00e9gories les plus fr\u00e9quentes, telles qu\u2019elles sont d\u00e9finies dans les articles de B. Bathelot sur le site <a href=\"http:\/\/www.xn--dfinitions-marketing-b2b.com\/\">www.d\u00e9finitions-marketing.com<\/a>.<\/p>\n<p><strong>D\u00c9FINITION<\/strong><\/p>\n<p>Dans un contexte marketing et dans son sens le plus large, un <strong>influenceur<\/strong> est un individu qui par son statut, sa position ou son exposition m\u00e9diatique peut influer sur les comportements de consommation dans un univers donn\u00e9.<\/p>\n<p><strong>CAT\u00c9GORIES<\/strong><\/p>\n<p>\u2022 Influenceur<u> <\/u>c\u00e9l\u00e9brit\u00e9 m\u00e9diatique \u00ab utilis\u00e9 \u00bb dans le cadre du <a href=\"https:\/\/www.definitions-marketing.com\/definition\/celebrity-marketing\/\">marketing de c\u00e9l\u00e9brit\u00e9<\/a><\/p>\n<p>\u2022 Influenceur <a href=\"https:\/\/www.definitions-marketing.com\/definition\/prescripteur\/\">prescripteur<\/a> dont l\u2019influence d\u00e9pend souvent d\u2019une position professionnelle (chef, th\u00e9rapeute, sp\u00e9cialiste de la finance, etc.)<\/p>\n<p>\u2022 <a href=\"https:\/\/www.definitions-marketing.com\/definition\/influenceur-digital\/\">Influenceur social ou digital<\/a> approch\u00e9 dans le cadre du <a href=\"https:\/\/www.definitions-marketing.com\/definition\/marketing-d-influence\/\">marketing d\u2019influence<\/a> (mamans blogueuses)<\/p>\n<p>\u2022 Influenceur<u> <\/u>presse (pas toujours pay\u00e9) vis\u00e9 dans le cadre des <a href=\"https:\/\/www.definitions-marketing.com\/definition\/rp\/\">RP<br \/>\n<\/a><\/p>\n<p>Il est bon de rappeler que c\u2019est sans doute Hollywood et la musique POP qui ont cr\u00e9\u00e9 les tout premiers influenceurs et qui continuent d\u2019inventer ces personnalit\u00e9s qui nous font r\u00eaver. Pensez \u00e0 Marilyn Monroe, qui est \u00e0 jamais associ\u00e9e au Chanel No 5.<\/p>\n<p>Comment trouver ceux qui auront un impact sur nos clients?<\/p>\n<p>Afin de ne pas vous disperser, essayez de trouver cinq contacts : trois parmi les m\u00e9dias traditionnels et deux influenceurs sur le Web.<\/p>\n<p>Exemples de questions pour trouver les contacts<\/p>\n<p>&#8211; Qui est votre client ou celui que vous visez (\u00e2ge, sexe, groupe social particulier)?<\/p>\n<p>&#8211; Que consulte-t-il (journaux, magazines sp\u00e9cialis\u00e9s, t\u00e9l\u00e9vision, radio, blogues)?<\/p>\n<p>Recherches GOOGLE<\/p>\n<p>1-Consulter Vogue USA<\/p>\n<p>2-V\u00e9rifier la date de publication des derniers articles<\/p>\n<p>3- Mener des recherches sur LinkedIn, Instagram et Twitter<\/p>\n<p>4- Rep\u00e9rer leur courriel<\/p>\n<p>5- &nbsp;Acheter ou s\u2019abonner \u00e0 des publications<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Difficile d\u2019y voir clair face \u00e0 la multitude de personnes se pr\u00e9sentant comme des influenceurs du Web. Chaque jour, l\u2019agence est sollicit\u00e9e par des influenceurs qui souhaitent \u00eatre ajout\u00e9s \u00e0 notre liste de presse, pour recevoir nos communiqu\u00e9s, ou qui nous proposent une collaboration, moyennant r\u00e9mun\u00e9ration pour parler des produits de nos clients. Parmi les [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7- Identifier les vrais influenceurs - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/10\/07\/7-identifier-les-vrais-influenceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7- Identifier les vrais influenceurs - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Difficile d\u2019y voir clair face \u00e0 la multitude de personnes se pr\u00e9sentant comme des influenceurs du Web. 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