{"id":10152,"date":"2020-10-21T07:00:00","date_gmt":"2020-10-21T11:00:00","guid":{"rendered":"http:\/\/f534085c-ea24-4c8f-8569-b1ac4caa7c19"},"modified":"2023-03-01T17:17:50","modified_gmt":"2023-03-01T22:17:50","slug":"9-les-outils-necessaires","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/10\/21\/9-les-outils-necessaires\/","title":{"rendered":"9- Les outils n\u00e9cessaires"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6892\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10152-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/21428460\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-9-21%2F3dcecc30-1182-e118-0f07-e5953c59566d.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/21428460\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-9-21%2F3dcecc30-1182-e118-0f07-e5953c59566d.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/21428460\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-9-21%2F3dcecc30-1182-e118-0f07-e5953c59566d.mp3<\/a><\/audio><\/div><p>Nous explorons la 4e \u00e9tape du mod\u00e8le NATA :<\/p>\n<p><strong>Donnez-leur les outils n\u00e9cessaires!<\/strong><\/p>\n<p>Ce conseil peut sembler \u00e9vident, mais rien ne vaut \u00eatre bien pr\u00e9par\u00e9 pour avoir tous les outils sous la main afin de r\u00e9pondre aux demandes de derni\u00e8re minute de la part des repr\u00e9sentants des m\u00e9dias.<\/p>\n<p>Cette simple tactique vous permettra de maximiser vos retomb\u00e9es. En effet, il faut savoir que certaines cat\u00e9gories de m\u00e9dias et d\u2019influenceurs, tout particuli\u00e8rement ceux qui se sp\u00e9cialisent en beaut\u00e9, re\u00e7oivent des centaines de produits par ann\u00e9e, sans compter les dizaines de communiqu\u00e9s qui leur sont achemin\u00e9s quotidiennement.<\/p>\n<p>Ainsi, si vous r\u00e9ussissez \u00e0 capter leur attention, il vous faudra avoir sous la main et imm\u00e9diatement :<\/p>\n<p>1. Le produit lui-m\u00eame, pour en faire l\u2019essai. Surtout ne pas envoyer des \u00e9chantillons! &nbsp;Les m\u00e9dias et les blogueurs ne sont pas des consommateurs\u2026<\/p>\n<p>2. La photo du produit sur fond blanc en haute r\u00e9solution (360 DPI)<\/p>\n<p>3. Le prix de d\u00e9tail sugg\u00e9r\u00e9<\/p>\n<p>4. La liste des points de vente<\/p>\n<p>5. Une r\u00e9f\u00e9rence web, un site internet pour trouver les points de vente et\/ou acheter directement en ligne<\/p>\n<p>6. La date exacte o\u00f9 le produit arrivera sur les tablettes des magasins (lorsque vous approchez les magazines, sachez qu\u2019ils pr\u00e9parent leur contenu de 4-6 mois avant la publication de l\u2019\u00e9dition papier).<\/p>\n<p>Si vous n\u2019avez pas ces renseignements, cela pourrait vous faire perdre un article ou un texte de blogue, car les journalistes passeront (rapidement!) au prochain produit qui leur sera plus facilement accessible.<\/p>\n<p>R\u00e9sistez \u00e0 envoyer toute information si vous n\u2019avez pas d\u2019abord tous les outils en main. On dit qu\u2019on n\u2019a qu\u2019une seule chance de faire bonne impression et c\u2019est toujours aussi vrai, surtout avec les repr\u00e9sentants des m\u00e9dias. Ne ratez pas ces rendez-vous !<\/p>\n<p>Selon le rapport annuel de CISION sur l\u2019\u00e9tat des m\u00e9dias, les journalistes de plusieurs pays utilise toujours de le communiqu\u00e9 comme source d\u2019information. Le pourcentage oscielle entre 60 et 73%.<\/p>\n<p>Vous souhaitez allez plus loin et former vos \u00e9quipes marketing aux relations publiques? Nos formations sont pour vous. Suivez-nous sur nos m\u00e9dias sociaux pour vous inscrire \u00e0 nos prochains Webinaires gratuit ou notre prochaines formation.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/NATAPRMTL\">FACEBOOK<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nataprschool\/\">INSTAGRAM NATAPR SCHOOL<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/natapr_\/?hl=en\">INSTAGRAM NATAPR_<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous explorons la 4e \u00e9tape du mod\u00e8le NATA : Donnez-leur les outils n\u00e9cessaires! Ce conseil peut sembler \u00e9vident, mais rien ne vaut \u00eatre bien pr\u00e9par\u00e9 pour avoir tous les outils sous la main afin de r\u00e9pondre aux demandes de derni\u00e8re minute de la part des repr\u00e9sentants des m\u00e9dias. Cette simple tactique vous permettra de maximiser [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9- Les outils n\u00e9cessaires - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/10\/21\/9-les-outils-necessaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9- Les outils n\u00e9cessaires - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Nous explorons la 4e \u00e9tape du mod\u00e8le NATA : Donnez-leur les outils n\u00e9cessaires! 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