{"id":10150,"date":"2020-11-04T07:00:00","date_gmt":"2020-11-04T12:00:00","guid":{"rendered":"http:\/\/abfe7e93-ea1f-40ec-b160-b625a447aab5"},"modified":"2023-03-01T17:15:43","modified_gmt":"2023-03-01T22:15:43","slug":"11-mesurer-les-resultats","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/11\/04\/11-mesurer-les-resultats\/","title":{"rendered":"11- Mesurer les r\u00e9sultats"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7607\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10150-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/22073585\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-10-4%2F7d98033a-4996-4a61-45ea-a80547480098.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/22073585\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-10-4%2F7d98033a-4996-4a61-45ea-a80547480098.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/22073585\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-10-4%2F7d98033a-4996-4a61-45ea-a80547480098.mp3<\/a><\/audio><\/div><p>Les relations publiques et les m\u00e9dias sociaux ne sont pas des sciences exactes et il peut sembler vain de tenter de les mesurer uniquement par le nombre d\u2019abonn\u00e9s, de lecteurs ou de fans.<\/p>\n<p>\u00c0 l\u2019agence, nous avons toujours une certaine r\u00e9sistance \u00e0 donner des chiffres et surtout \u00e0 faire des projections. Difficile de pr\u00e9dire de mani\u00e8re parfaite qui choisira de parler ou non d\u2019un produit. Nous avons cependant d\u00e9velopp\u00e9 nos propres m\u00e9thodes d\u2019analyse qui s\u2019appuient sur les normes les plus \u00e9lev\u00e9es de notre profession et sur nos propres statistiques. Nous cumulons suffisamment d\u2019exp\u00e9rience dans notre domaine pour faire des pr\u00e9dictions qui s\u2019av\u00e8rent tr\u00e8s justes.<\/p>\n<p>Mais cette partie de nos activit\u00e9s demeure en constante \u00e9volution, surtout avec le d\u00e9veloppement des m\u00e9dias sociaux qui a une influence importante sur notre travail de tous les jours.<\/p>\n<p>En g\u00e9n\u00e9ral, nous n\u2019avons pas de budget pour acheter des espaces publicitaires, la nature m\u00eame de notre travail est d\u2019obtenir des articles, des mentions et des entrevues sans \u00e9change mon\u00e9taire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les relations publiques et les m\u00e9dias sociaux ne sont pas des sciences exactes et il peut sembler vain de tenter de les mesurer uniquement par le nombre d\u2019abonn\u00e9s, de lecteurs ou de fans. \u00c0 l\u2019agence, nous avons toujours une certaine r\u00e9sistance \u00e0 donner des chiffres et surtout \u00e0 faire des projections. Difficile de pr\u00e9dire de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11- Mesurer les r\u00e9sultats - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/11\/04\/11-mesurer-les-resultats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11- Mesurer les r\u00e9sultats - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Les relations publiques et les m\u00e9dias sociaux ne sont pas des sciences exactes et il peut sembler vain de tenter de les mesurer uniquement par le nombre d\u2019abonn\u00e9s, de lecteurs ou de fans. \u00c0 l\u2019agence, nous avons toujours une certaine r\u00e9sistance \u00e0 donner des chiffres et surtout \u00e0 faire des projections. 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