{"id":10147,"date":"2020-12-02T07:00:00","date_gmt":"2020-12-02T12:00:00","guid":{"rendered":"http:\/\/c20a7011-c32c-4483-b740-a68da1cfd802"},"modified":"2023-03-01T17:12:29","modified_gmt":"2023-03-01T22:12:29","slug":"14-les-rp-un-outil-de-vente-directe","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/12\/02\/14-les-rp-un-outil-de-vente-directe\/","title":{"rendered":"14- Les RP: un outil de vente directe ?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_378\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10147-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/23366104\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-1%2Ffbb5b83e-1bcb-8d03-0dbd-7b96a51bb955.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/23366104\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-1%2Ffbb5b83e-1bcb-8d03-0dbd-7b96a51bb955.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/23366104\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-1%2Ffbb5b83e-1bcb-8d03-0dbd-7b96a51bb955.mp3<\/a><\/audio><\/div><p>Chez NATA PR, nous aimons travailler pour les grandes marques, cela va de soi, mais nous nous passionnons aussi pour les plus petites entreprises qui peuvent grandement b\u00e9n\u00e9ficier de nos services.<\/p>\n<p>C\u2019est ainsi qu\u2019au cours de la derni\u00e8re ann\u00e9e, nous avions d\u00e9velopp\u00e9 une formule d\u2019accompagnement abordable de six mois pour les PME, afin de leur montrer les r\u00e9sultats que nous pouvons g\u00e9n\u00e9rer, avant de signer pour un partenariat \u00e0 plus long terme. Cette formule permet \u00e0 des produits innovants et de qualit\u00e9 d\u2019\u00eatre mieux connus des m\u00e9dias et de leur client\u00e8le cible.<\/p>\n<p>Quelle ne fut pas ma surprise de constater que malgr\u00e9 des r\u00e9sultats exceptionnels, plusieurs clients ont compl\u00e8tement cess\u00e9 leurs activit\u00e9s de relations publiques. Leur explication : elles ne g\u00e9n\u00e8rent pas assez de ventes!<\/p>\n<p>D\u2019abord, il faut savoir qu\u2019\u00e9tablir une marque ou la notori\u00e9t\u00e9 d\u2019un produit du jour au lendemain est extr\u00eamement rare et que six mois est un court d\u00e9lai pour se faire remarquer des m\u00e9dias et des blogueurs.<\/p>\n<p>De plus, il ne faudrait pas oublier que g\u00e9n\u00e9rer des ventes n\u2019est pas le r\u00f4le premier des relations publiques, mais bien du d\u00e9partement des ventes! Le r\u00f4le principal des relations publiques est de faire conna\u00eetre un produit, une entreprise ou un service aux m\u00e9dias, aux influenceurs et en troisi\u00e8me lieu au public cible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez NATA PR, nous aimons travailler pour les grandes marques, cela va de soi, mais nous nous passionnons aussi pour les plus petites entreprises qui peuvent grandement b\u00e9n\u00e9ficier de nos services. C\u2019est ainsi qu\u2019au cours de la derni\u00e8re ann\u00e9e, nous avions d\u00e9velopp\u00e9 une formule d\u2019accompagnement abordable de six mois pour les PME, afin de leur [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14- Les RP: un outil de vente directe ? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/12\/02\/14-les-rp-un-outil-de-vente-directe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14- Les RP: un outil de vente directe ? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Chez NATA PR, nous aimons travailler pour les grandes marques, cela va de soi, mais nous nous passionnons aussi pour les plus petites entreprises qui peuvent grandement b\u00e9n\u00e9ficier de nos services. 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