{"id":10146,"date":"2020-12-09T07:00:00","date_gmt":"2020-12-09T12:00:00","guid":{"rendered":"http:\/\/52c6b582-bc14-4335-b1bb-51ae8d40a31b"},"modified":"2023-03-01T17:11:11","modified_gmt":"2023-03-01T22:11:11","slug":"15-les-rp-quand-et-pourquoi","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/12\/09\/15-les-rp-quand-et-pourquoi\/","title":{"rendered":"15- Les RP : quand et pourquoi?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9143\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10146-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/23711813\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-9%2F3e029c56-442f-dbf7-77bc-da81ccd5738f.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/23711813\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-9%2F3e029c56-442f-dbf7-77bc-da81ccd5738f.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/23711813\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-9%2F3e029c56-442f-dbf7-77bc-da81ccd5738f.mp3<\/a><\/audio><\/div><p>Un client d\u00e9j\u00e0 int\u00e9ress\u00e9 par nos services m\u2019a demand\u00e9 si les relations publiques fonctionnaient vraiment ? J\u2019en ai profit\u00e9 pour m\u2019enqu\u00e9rir de ses attentes : se faire conna\u00eetre? Construire l\u2019identit\u00e9 de sa marque? \u00ab Si c\u2019est ce que vous recherchez, vous ne serez pas d\u00e9\u00e7u par les relations publiques et, apr\u00e8s 20 ans de carri\u00e8re, je peux vous assurer que nos clients ne nous paient pas des honoraires par charit\u00e9. \u00bb<\/p>\n<p>Mais apr\u00e8s plus de 30 ans, dont 20 ans \u00e0 l\u2019agence, je peux confirmer sans l\u2019ombre d\u2019un doute que les RP fonctionnent.<\/p>\n<p>1-L\u2019augmentation de la notori\u00e9t\u00e9 se mesure<\/p>\n<p>a. Augmentation du nombre de visiteurs sur votre site, inscriptions \u00e0 votre infolettre, accroissement du nombre d\u2019admirateurs sur Facebook<\/p>\n<p>2-Les r\u00e9sultats des relations publiques se mesurent et sont comparables.<\/p>\n<p><strong>Pourquoi utiliser les RP alors?<\/strong><\/p>\n<p>1- Pour raconter votre histoire<\/p>\n<p>2- Vous faire conna\u00eetre<\/p>\n<p>Rien ne vaut un article dans un journal ou sur un blogue. Une entrevue \u00e0 la radio ou \u00e0 la t\u00e9l\u00e9 peut vous faire conna\u00eetre plus rapidement qu\u2019une campagne de publicit\u00e9 en ligne.<\/p>\n<p>3- Les RP apportent cr\u00e9dibilit\u00e9 et notori\u00e9t\u00e9<\/p>\n<p>4- Les RP vous donnent la parole<\/p>\n<p>5- Vous vous faites conna\u00eetre \u00e0 travers le regard des autres (influenceurs)<\/p>\n<p>6- Les professionnels des RP savent quel est le meilleur moment pour pr\u00e9senter votre produit ou votre histoire<\/p>\n<p>7- Ils savent aussi comment vendre votre histoire<\/p>\n<p><strong>Quand faire des RP?<\/strong><\/p>\n<p>1- Premi\u00e8re r\u00e8gle : quand votre produit ou votre service est en vente ou disponible<\/p>\n<p>2- De nos jours, il vous faut des points de vente en ligne<\/p>\n<p>3- Vous avez une bonne histoire \u00e0 raconter<\/p>\n<p>4- Votre produit se d\u00e9marque<\/p>\n<p>Pour ne rien manquer, inscrivez-vous sur notre liste : www.natapr.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un client d\u00e9j\u00e0 int\u00e9ress\u00e9 par nos services m\u2019a demand\u00e9 si les relations publiques fonctionnaient vraiment ? J\u2019en ai profit\u00e9 pour m\u2019enqu\u00e9rir de ses attentes : se faire conna\u00eetre? Construire l\u2019identit\u00e9 de sa marque? \u00ab Si c\u2019est ce que vous recherchez, vous ne serez pas d\u00e9\u00e7u par les relations publiques et, apr\u00e8s 20 ans de carri\u00e8re, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15- Les RP : quand et pourquoi? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/12\/09\/15-les-rp-quand-et-pourquoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15- Les RP : quand et pourquoi? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Un client d\u00e9j\u00e0 int\u00e9ress\u00e9 par nos services m\u2019a demand\u00e9 si les relations publiques fonctionnaient vraiment ? 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