{"id":10144,"date":"2020-12-23T06:00:00","date_gmt":"2020-12-23T11:00:00","guid":{"rendered":"http:\/\/98632d4c-d74e-4f98-8f72-a3adfa6fded9"},"modified":"2023-03-01T17:09:46","modified_gmt":"2023-03-01T22:09:46","slug":"17-le-communique-mort-ou-vivant","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/","title":{"rendered":"17- Le communiqu\u00e9, mort ou vivant?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5690\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10144-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/24202809\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-19%2F5f94d7bc-d5da-6294-f8fa-3a93dc034d7f.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/24202809\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-19%2F5f94d7bc-d5da-6294-f8fa-3a93dc034d7f.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/24202809\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-19%2F5f94d7bc-d5da-6294-f8fa-3a93dc034d7f.mp3<\/a><\/audio><\/div><p>Des clients nous ont rapport\u00e9 que de jeunes agences dans le vent n\u2019utilisent plus le communiqu\u00e9 pour informer les journalistes ou les influenceurs. J\u2019\u00e9tais \u00e9videmment tr\u00e8s \u00e9tonn\u00e9e et, je l\u2019avoue, inqui\u00e8te. Certes, le communiqu\u00e9 \u2013 &nbsp;comme tout ce qui nous entoure \u2013 s\u2019est d\u00e9mat\u00e9rialis\u00e9. Envoy\u00e9 en format \u00e9lectronique par courriel, il demeure notre outil no 1 \u00e0 l\u2019agence. Nous envoyons plusieurs produits au cours de l\u2019ann\u00e9e et il me semblait impensable d\u2019y omettre ce bout de papier qu\u2019est le communiqu\u00e9!<\/p>\n<p>J\u2019ai donc poursuivi mes recherches et consult\u00e9 le rapport annuel de l\u2019entreprise CISION sur l\u2019\u00e9tat des m\u00e9dias : <em>The State of the Media Report<\/em>.<\/p>\n<p>Ce document rapporte que 63 % des personnes interrog\u00e9es ont indiqu\u00e9 qu\u2019elles souhaitaient recevoir un communiqu\u00e9 de la part des professionnels des relations publiques. Ce pourcentage augmente \u00e0 plus de 70 % dans certains pays europ\u00e9ens.<\/p>\n<p>Les journalistes aiment le communiqu\u00e9 de presse. Les professionnels des m\u00e9dias l&rsquo;ont class\u00e9 comme \u00e9tant le document le plus important re\u00e7u de leurs contacts RP. Ils consid\u00e8rent le communiqu\u00e9 de presse comme \u00e9tant leur principale source. Ce point de vue est presque universel, car les journalistes du monde entier citent le communiqu\u00e9 de presse comme leur source d&rsquo;information la plus fiable.<\/p>\n<p>Alors, quelques suggestions, \u00e9manant du rapport CISON, pour rendre votre communiqu\u00e9 le plus efficace possible :<\/p>\n<p>45 % : Utiliser une accroche m\u00e9dia (souvent le titre) clairement formul\u00e9e<\/p>\n<p>27 % : Raconter une histoire sur le ton de la conversation et \u00e9viter les termes trop techniques<\/p>\n<p>17% : Ajouter des citations de qualit\u00e9 qui apportent de la profondeur \u00e0 l&rsquo;histoire<\/p>\n<p>Plus de 27% recherchent de superbes images contre 13% une vid\u00e9o. En recourant \u00e0 de superbes photos, vous maximisez vos chances de capter l\u2019int\u00e9r\u00eat des m\u00e9dias.<\/p>\n<p>Pour r\u00e9sumer, le communiqu\u00e9 est l\u2019outil num\u00e9ro un que vous devez d\u00e9velopper. Nous avons nos techniques \u00e0 l\u2019agence et nous vous enseignons nos astuces pour cr\u00e9er des communiqu\u00e9s simples, efficaces qui vont droit au but.<\/p>\n<p>Alors oui, le communiqu\u00e9 est bien vivant!<\/p>\n<p>Contactez-nous, nous nous ferons un plaisir de vous conseiller, et surtout inscrivez-vous sur nos listes pour ne rien manquer : www.natapr.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des clients nous ont rapport\u00e9 que de jeunes agences dans le vent n\u2019utilisent plus le communiqu\u00e9 pour informer les journalistes ou les influenceurs. J\u2019\u00e9tais \u00e9videmment tr\u00e8s \u00e9tonn\u00e9e et, je l\u2019avoue, inqui\u00e8te. Certes, le communiqu\u00e9 \u2013 &nbsp;comme tout ce qui nous entoure \u2013 s\u2019est d\u00e9mat\u00e9rialis\u00e9. Envoy\u00e9 en format \u00e9lectronique par courriel, il demeure notre outil no [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17- Le communiqu\u00e9, mort ou vivant? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17- Le communiqu\u00e9, mort ou vivant? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Des clients nous ont rapport\u00e9 que de jeunes agences dans le vent n\u2019utilisent plus le communiqu\u00e9 pour informer les journalistes ou les influenceurs. J\u2019\u00e9tais \u00e9videmment tr\u00e8s \u00e9tonn\u00e9e et, je l\u2019avoue, inqui\u00e8te. Certes, le communiqu\u00e9 \u2013 &nbsp;comme tout ce qui nous entoure \u2013 s\u2019est d\u00e9mat\u00e9rialis\u00e9. Envoy\u00e9 en format \u00e9lectronique par courriel, il demeure notre outil no [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T22:09:46+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"17- Le communiqu\u00e9, mort ou vivant?\",\"datePublished\":\"2020-12-23T11:00:00+00:00\",\"dateModified\":\"2023-03-01T22:09:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/\",\"url\":\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/\",\"name\":\"17- Le communiqu\u00e9, mort ou vivant? - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2020-12-23T11:00:00+00:00\",\"dateModified\":\"2023-03-01T22:09:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"17- Le communiqu\u00e9, mort ou vivant?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"17- Le communiqu\u00e9, mort ou vivant? - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/","og_locale":"fr_FR","og_type":"article","og_title":"17- Le communiqu\u00e9, mort ou vivant? - Nata PR","og_description":"Des clients nous ont rapport\u00e9 que de jeunes agences dans le vent n\u2019utilisent plus le communiqu\u00e9 pour informer les journalistes ou les influenceurs. J\u2019\u00e9tais \u00e9videmment tr\u00e8s \u00e9tonn\u00e9e et, je l\u2019avoue, inqui\u00e8te. Certes, le communiqu\u00e9 \u2013 &nbsp;comme tout ce qui nous entoure \u2013 s\u2019est d\u00e9mat\u00e9rialis\u00e9. Envoy\u00e9 en format \u00e9lectronique par courriel, il demeure notre outil no [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/","og_site_name":"Nata PR","article_published_time":"2020-12-23T11:00:00+00:00","article_modified_time":"2023-03-01T22:09:46+00:00","author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"17- Le communiqu\u00e9, mort ou vivant?","datePublished":"2020-12-23T11:00:00+00:00","dateModified":"2023-03-01T22:09:46+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/"},"wordCount":372,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode","Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/","url":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/","name":"17- Le communiqu\u00e9, mort ou vivant? - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2020-12-23T11:00:00+00:00","dateModified":"2023-03-01T22:09:46+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2020\/12\/23\/17-le-communique-mort-ou-vivant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"17- Le communiqu\u00e9, mort ou vivant?"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10144"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=10144"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10144\/revisions"}],"predecessor-version":[{"id":10751,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10144\/revisions\/10751"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=10144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=10144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=10144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}