{"id":10140,"date":"2021-01-20T06:00:00","date_gmt":"2021-01-20T11:00:00","guid":{"rendered":"http:\/\/072d481e-ee8a-4fcd-b561-027e79f96b9e"},"modified":"2023-03-01T17:06:19","modified_gmt":"2023-03-01T22:06:19","slug":"21-dix-conseils-pour-nos-amis-du-marketing","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/01\/20\/21-dix-conseils-pour-nos-amis-du-marketing\/","title":{"rendered":"21- Dix conseils pour nos amis du marketing"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3242\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10140-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/25278421\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-16%2F19acc2bb-9a1b-13ee-8394-6f1f0e1a7b1d.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/25278421\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-16%2F19acc2bb-9a1b-13ee-8394-6f1f0e1a7b1d.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/25278421\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-16%2F19acc2bb-9a1b-13ee-8394-6f1f0e1a7b1d.mp3<\/a><\/audio><\/div><p>Avant toute chose, sachez, amis professionnels du marketing, que nous avons pour vous la plus haute estime!<\/p>\n<p>Je crois sinc\u00e8rement qu\u2019il n\u2019est pas possible de comprendre l\u2019ampleur et le pouvoir des RP tant que l\u2019on ne les a pas pratiqu\u00e9es soi-m\u00eame.<\/p>\n<p>Voici les \u00e9l\u00e9ments ignor\u00e9s par les professionnels du marketing :<\/p>\n<p>1- &nbsp;Ils confondent influenceurs\/journalistes avec consommateurs.<\/p>\n<p>2- &nbsp;Ils croient savoir comment nous devons parler aux influenceurs\/journalistes.<\/p>\n<p>3- &nbsp;Ils associent communiqu\u00e9 \u00e0 publicit\u00e9.<\/p>\n<p>4- &nbsp;Ils imaginent que nous contr\u00f4lons les dates de publication et les formats des articles.<\/p>\n<p>5- &nbsp;Ils \u00e9prouvent de la difficult\u00e9 \u00e0 comprendre le concept du \u00ab temps \u00bb en RP.<\/p>\n<p>6- &nbsp;Ils associent un produit \u00e0 une mention.<\/p>\n<p>7- &nbsp;Ils pensent que nous pouvons partager notre liste de contacts influenceurs\/m\u00e9dias avec eux.<\/p>\n<p>8- &nbsp;Ils choisissent souvent les influenceurs, selon le nombre de <em>fans<\/em> et oublient de v\u00e9rifier o\u00f9 ces derniers r\u00e9sident.<\/p>\n<p>9- &nbsp;Ils comprennent souvent mal ce qu\u2019\u00ab organique \u00bb implique.<\/p>\n<p>10 &#8211; Ils confondent notre pouvoir d\u2019influencer avec celui dict\u00e9 par les budgets publicitaires.<\/p>\n<p>Je le r\u00e9p\u00e8te, soyez indulgents avec vous-m\u00eames, amis du marketing. Ce que vous ignorez de notre profession est tout \u00e0 fait compr\u00e9hensible.<\/p>\n<p>Ce constat m\u2019a amen\u00e9 \u00e0 cr\u00e9er la Nata PR SCHOOL et je vous invite \u00e0 vous inscrire \u00e0 nos formations si vous souhaitez en savoir plus et apprendre \u00e0 maximiser les actions RP, qui sont toujours utiles et efficaces dans un plan marketing.<\/p>\n<p>Pour en savoir plus sur nos prochaines formations : www.natapr.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant toute chose, sachez, amis professionnels du marketing, que nous avons pour vous la plus haute estime! Je crois sinc\u00e8rement qu\u2019il n\u2019est pas possible de comprendre l\u2019ampleur et le pouvoir des RP tant que l\u2019on ne les a pas pratiqu\u00e9es soi-m\u00eame. Voici les \u00e9l\u00e9ments ignor\u00e9s par les professionnels du marketing : 1- &nbsp;Ils confondent influenceurs\/journalistes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>21- Dix conseils pour nos amis du marketing - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/01\/20\/21-dix-conseils-pour-nos-amis-du-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21- Dix conseils pour nos amis du marketing - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Avant toute chose, sachez, amis professionnels du marketing, que nous avons pour vous la plus haute estime! Je crois sinc\u00e8rement qu\u2019il n\u2019est pas possible de comprendre l\u2019ampleur et le pouvoir des RP tant que l\u2019on ne les a pas pratiqu\u00e9es soi-m\u00eame. 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