{"id":10137,"date":"2021-02-10T06:00:00","date_gmt":"2021-02-10T11:00:00","guid":{"rendered":"http:\/\/e981edf8-a41c-44cc-83ef-bce2e3e9074b"},"modified":"2023-03-01T17:03:16","modified_gmt":"2023-03-01T22:03:16","slug":"24-a-vos-muscles-rp-et-medias-sociaux","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/","title":{"rendered":"24- \u00c0 vos muscles RP et M\u00e9dias Sociaux"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9273\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10137-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/26448806\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-9%2F8b011e45-87c9-d73a-c1ec-7284cc6c5b4c.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/26448806\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-9%2F8b011e45-87c9-d73a-c1ec-7284cc6c5b4c.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/26448806\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-9%2F8b011e45-87c9-d73a-c1ec-7284cc6c5b4c.mp3<\/a><\/audio><\/div><p>Je dis souvent qu\u2019agir en tant que professionnel des RP s\u2019apparente \u00e0 une s\u00e9ance de GYM.<\/p>\n<p>Vous avez beau lire sur le sujet et \u00e9tudier la communication ainsi que le marketing, vous ne pouvez pas d\u00e9velopper vos muscles RP \/ M\u00e9dias Sociaux (RPMS) tant et aussi longtemps que vous n\u2019avez pas \u00e9crit \u00e0 un influenceur ou \u00e0 un journaliste pour le solliciter.<\/p>\n<p>La bonne nouvelle est que cette approche s\u2019apprend et qu\u2019il est tout \u00e0 fait possible pour vous, amis entrepreneurs, de d\u00e9velopper quelques muscles pour vous faire conna\u00eetre, augmenter votre visibilit\u00e9, joindre plus de clients et ainsi augmenter vos ventes.<\/p>\n<p>Alors, que faut-il faire pour d\u00e9velopper ces fameux muscles?<\/p>\n<p>D\u2019abord, interrogez-vous sur ce que lisent et consultent vos clients en ligne et dans les m\u00e9dias traditionnels?<\/p>\n<p>Cr\u00e9er un TOP 10 des plateformes et des m\u00e9dias les plus consult\u00e9s.<\/p>\n<p>Comme pour la s\u00e9ance de gym :<\/p>\n<p><strong>1-Cr\u00e9ez une routine de lecture et de consultation<\/strong><\/p>\n<p>a. Journaux tous les jours<\/p>\n<p>b. Quelques pages Facebook, Instagram ou TikTok tous les jours<\/p>\n<p>c. Magazines une fois par mois<\/p>\n<p>d. Lisez les sections o\u00f9 l\u2019on parle de vos concurrents ou de votre secteur d\u2019activit\u00e9<\/p>\n<p>Attelez-vous \u00e0 cette routine de lecture pendant au moins un mois.<\/p>\n<p><strong>2-Notez les tendances ainsi que les sujets \u00e9voqu\u00e9s par nos amis influenceurs et journalistes, afin d\u2019anticiper certains courants.<\/strong><\/p>\n<p>En d\u00e9but d\u2019ann\u00e9e, tous les secteurs \u00e9mettent leurs pr\u00e9dictions et tendances :<\/p>\n<p>a. 12 couleurs tendances pour la prochaine ann\u00e9e<\/p>\n<p>b. Tendances design, meubles, d\u00e9co, cuisine, aliments, etc.<\/p>\n<p>Apr\u00e8s quelques semaines, vous ne lirez plus un journal ou un blogue de la m\u00eame mani\u00e8re.<\/p>\n<p>Je constate cet effet du Gym RPMS chaque ann\u00e9e chez nos jeunes recrues qui n\u2019avaient pas encore d\u00e9velopp\u00e9 ces r\u00e9flexes de consultation et d\u2019analyse.<\/p>\n<p>Vous pourriez m\u00eame vous laisser prendre au jeu et int\u00e9grer cette pratique dans votre vie de tous les jours, \u00e0 l\u2019instar d\u2019une s\u00e9ance de gym.<\/p>\n<p>J\u2019aime aussi faire le parall\u00e8le avec ma formation musicale. En effet, en tant que pianiste, dipl\u00f4m\u00e9e en musique, il m\u2019est impossible d\u2019\u00e9couter quelconque morceau de musique sans pr\u00eater attention \u00e0 la structure et aux marches harmoniques.<\/p>\n<p>Il en va certainement de m\u00eame pour le cin\u00e9ma ou la radio. \u00c0 force d\u2019analyser, de fr\u00e9quenter et de pratiquer une discipline se d\u00e9veloppent in\u00e9vitablement, comme j\u2019aime \u00e0 dire, des muscles.<\/p>\n<p>Ces muscles sont tellement utiles pour accomplir et r\u00e9aliser nos r\u00eaves.<\/p>\n<p>\u00c0 vos muscles RP\/M\u00e9dias Sociaux. Dites-moi ce que vous consommez en ligne et sur le papier.<\/p>\n<p>Inscrivez-vous sur nos listes pour conna\u00eetre les dates de nos prochaines formations : www.natapr.com<\/p>\n<p>Bonne semaine!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je dis souvent qu\u2019agir en tant que professionnel des RP s\u2019apparente \u00e0 une s\u00e9ance de GYM. Vous avez beau lire sur le sujet et \u00e9tudier la communication ainsi que le marketing, vous ne pouvez pas d\u00e9velopper vos muscles RP \/ M\u00e9dias Sociaux (RPMS) tant et aussi longtemps que vous n\u2019avez pas \u00e9crit \u00e0 un influenceur [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>24- \u00c0 vos muscles RP et M\u00e9dias Sociaux - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"24- \u00c0 vos muscles RP et M\u00e9dias Sociaux - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Je dis souvent qu\u2019agir en tant que professionnel des RP s\u2019apparente \u00e0 une s\u00e9ance de GYM. Vous avez beau lire sur le sujet et \u00e9tudier la communication ainsi que le marketing, vous ne pouvez pas d\u00e9velopper vos muscles RP \/ M\u00e9dias Sociaux (RPMS) tant et aussi longtemps que vous n\u2019avez pas \u00e9crit \u00e0 un influenceur [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T22:03:16+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"24- \u00c0 vos muscles RP et M\u00e9dias Sociaux\",\"datePublished\":\"2021-02-10T11:00:00+00:00\",\"dateModified\":\"2023-03-01T22:03:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/\"},\"wordCount\":476,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/\",\"url\":\"https:\/\/natapr.com\/fr\/2021\/02\/10\/24-a-vos-muscles-rp-et-medias-sociaux\/\",\"name\":\"24- \u00c0 vos muscles RP et M\u00e9dias Sociaux - 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