{"id":10135,"date":"2021-02-24T06:00:00","date_gmt":"2021-02-24T11:00:00","guid":{"rendered":"http:\/\/70617639-ed18-494c-8b9b-d4213a2781e5"},"modified":"2023-03-01T17:01:37","modified_gmt":"2023-03-01T22:01:37","slug":"26-les-tendances-et-le-marketing","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/02\/24\/26-les-tendances-et-le-marketing\/","title":{"rendered":"26 &#8211; Les tendances et le marketing"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7601\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10135-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/26954461\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-19%2F55d97157-e2ed-6d47-2b5c-e49ac2208a86.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/26954461\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-19%2F55d97157-e2ed-6d47-2b5c-e49ac2208a86.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/26954461\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-19%2F55d97157-e2ed-6d47-2b5c-e49ac2208a86.mp3<\/a><\/audio><\/div><p>Qu\u2019est-ce qu\u2019une tendance?<\/p>\n<p>Une tendance est tout simplement une action humaine en croissance ou en demande si vous pr\u00e9f\u00e9rez. Ce peut \u00eatre un geste ou une activit\u00e9 pos\u00e9e par peu de personnes au d\u00e9but qui, \u00e0 terme, est pratiqu\u00e9 par un nombre croissant d\u2019individus.<\/p>\n<p>Une tendance peut tr\u00e8s bien concerner un d\u00e9sir de plus en plus populaire, tel que celui de quitter la ville pour aller vivre \u00e0 la campagne en temps de COVID.<\/p>\n<p>Ce peut \u00eatre une demande pour un produit, nouveau ou ancien, recherch\u00e9 par un nombre croissant d\u2019individus au cours des mois : le retour du pantalon pattes d\u2019\u00e9l\u00e9phant ou la musique des ann\u00e9es 60.<\/p>\n<p>Du c\u00f4t\u00e9 de la religion ou de nouvelles associations, la tendance se manifeste par le partage de m\u00eames croyances : le bouddhisme et le bonheur int\u00e9ressent de plus en plus d\u2019Occidentaux.<\/p>\n<p>En finance, nous entendons souvent parler des tendances du march\u00e9.<\/p>\n<p>Pour nous \u00e0 l\u2019agence, les tendances sont souvent int\u00e9gr\u00e9es dans nos tactiques pour pr\u00e9senter de nouveaux produits.<\/p>\n<p>Il faut savoir que les influenceurs et les journalistes recherchent les tendances et souhaitent informer leurs admirateurs ou leurs lecteurs des nouveaut\u00e9s et de ces fameuses tendances.<\/p>\n<p>En d\u00e9but d\u2019ann\u00e9e, toutes les professions y vont de leurs pr\u00e9dictions en mati\u00e8re de tendances : &nbsp;de la couleur au design en passant par l\u2019alimentation et toute nouveaut\u00e9.<\/p>\n<p>Laissez-moi vous donner un exemple. Mon associ\u00e9 m\u2019a partag\u00e9 une tendance \u00e9mise par le magazine Monocle \u00ab GENTLENESS \u00bb, que l\u2019on peut sans doute traduire par DOUCEUR en fran\u00e7ais.<\/p>\n<p>Les marques et les entreprises incluront-elles cette tendance dans leurs plans marketing cette ann\u00e9e?<\/p>\n<p>Quant \u00e0 nous, nous avons choisi de l\u2019int\u00e9grer dans plusieurs de nos offres de services et d\u2019en informer nos clients. Nous sommes convaincus que la tendance de la DOUCEUR a de bons jours devant elle, compte tenu de la crise que nous traversons et de la teneur des messages sur les m\u00e9dias sociaux. Elle deviendra sans doute un besoin fondamental, \u00e0 l\u2019instar de l\u2019achat local \u2013 une tendance de fond qui s\u2019inscrit dans les pr\u00e9occupations des consommateurs. Certains se l\u2019approprient et en font une valeur, une mission.<\/p>\n<p>La douceur, c\u2019est prendre le temps de s\u2019occuper de soi, de sa peau, de ses cheveux ou encore de son alimentation. Pour une marque capillaire naturelle, parler de douceur est tout \u00e0 fait pertinent.<\/p>\n<p>Que faites-vous pour \u00eatre plus doux avec vous et ceux qui vous entourent?<\/p>\n<p>Qu\u2019en sera-t-il de la douceur dans les mois \u00e0 venir? C\u2019est une tendance \u00e0 suivre\u2026<\/p>\n<p>T\u00e9l\u00e9chargez gratuitement notre <a href=\"https:\/\/school.natapr.com\/aeede4e5-d20a-44ad-90bc-dc5a74e8c3a2\">MOD\u00c8LE NATA<\/a> et vous serez automatiquement inscrit sur nos listes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce qu\u2019une tendance? Une tendance est tout simplement une action humaine en croissance ou en demande si vous pr\u00e9f\u00e9rez. Ce peut \u00eatre un geste ou une activit\u00e9 pos\u00e9e par peu de personnes au d\u00e9but qui, \u00e0 terme, est pratiqu\u00e9 par un nombre croissant d\u2019individus. Une tendance peut tr\u00e8s bien concerner un d\u00e9sir de plus en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>26 - Les tendances et le marketing - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/02\/24\/26-les-tendances-et-le-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"26 - Les tendances et le marketing - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019est-ce qu\u2019une tendance? 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