{"id":10134,"date":"2021-03-03T07:00:00","date_gmt":"2021-03-03T12:00:00","guid":{"rendered":"http:\/\/1335ebb0-4d10-4592-a805-99638a56ec2b"},"modified":"2023-03-01T17:00:42","modified_gmt":"2023-03-01T22:00:42","slug":"27-se-faire-connaitre-pourquoi","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/03\/03\/27-se-faire-connaitre-pourquoi\/","title":{"rendered":"27- Se faire conna\u00eetre, pourquoi?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7520\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10134-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/27629116\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-1%2Ff6736c7f-e4c9-a38b-a225-db993613833c.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/27629116\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-1%2Ff6736c7f-e4c9-a38b-a225-db993613833c.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/27629116\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-1%2Ff6736c7f-e4c9-a38b-a225-db993613833c.mp3<\/a><\/audio><\/div><p>Bonjour !<\/p>\n<p>Bienvenu \u00e0 ce 27e \u00e9pisode du balado (podcast) NATA PR SCHOOL<\/p>\n<p>Nous d\u00e9veloppons une offre de services pour une marque de chocolats en activit\u00e9 depuis de nombreuses ann\u00e9es qui, encore aujourd\u2019hui, poss\u00e8de un r\u00e9seau traditionnel de ventes, lequel a assur\u00e9 le succ\u00e8s de l\u2019entreprise.<\/p>\n<p>Toutefois, depuis plusieurs mois, voire quelques ann\u00e9es, l\u2019entreprise perd des parts de march\u00e9s et sait qu\u2019elle doit se faire conna\u00eetre des consommateurs maintenant, sinon les acheteurs choisiront une marque plus connue pour leurs chocolats \u00e0 l\u2019occasion de P\u00e2ques, de No\u00ebl ou de la f\u00eate des M\u00e8res.<\/p>\n<p>Aujourd\u2019hui, rares sont les marques \u00e0 \u00eatre en situation de monopole sur leur march\u00e9 sans avoir besoin de se faire conna\u00eetre pour attirer les consommateurs.<\/p>\n<p>\u00cates-vous de ces entrepreneurs qui investissent la majorit\u00e9 de leurs ressources dans les ventes et tr\u00e8s peu dans le marketing? Je suis d\u00e9sol\u00e9e de vous annoncer que ce cycle de commercialisation, extr\u00eamement risqu\u00e9, est fortement pr\u00e9judiciable depuis la pand\u00e9mie, vos clients passant davantage de temps devant leur ordinateur.<br \/>\nQuel est le tout premier geste qu\u2019ils posent, lorsqu\u2019ils cherchent un produit? Une recherche sur GOOGLE. Votre concurrent, souvent mentionn\u00e9 gr\u00e2ce aux influenceurs\/ m\u00e9dias et \u00e0 sa strat\u00e9gie publicitaire en ligne, appara\u00eetra en t\u00eate de liste.<\/p>\n<p>Ce constat est d\u2019autant plus tragique pour une marque dont les produits, de qualit\u00e9 et qui ont contribu\u00e9 \u00e0 enregistrer des ventes exceptionnelles, restent d\u00e9sormais sur les tablettes faute de communication aupr\u00e8s des consommateurs.<\/p>\n<p>N\u2019attendez pas de vous retrouver dans cette situation. Rendez vos produits disponibles rapidement sur votre site ou un site transactionnel et commencez \u00e0 faire parler de vous.<\/p>\n<p>&#8211; Envoyez vos produits \u00e0 une liste tr\u00e8s cibl\u00e9e d\u2019influenceurs et de m\u00e9dias.<\/p>\n<p>&#8211; Concentrez-vous sur une plateforme, telle que le podcast, outil tr\u00e8s puissant et encore m\u00e9connu du Web.<\/p>\n<p>Les acheteurs s\u2019int\u00e9resseront encore plus \u00e0 vous et prendront le risque de vous ajouter sur leurs tablettes. Mais si vos produits ne se vendent pas une fois dans leur magasin, soyez assur\u00e9 que les deuxi\u00e8me et troisi\u00e8me commandes se feront rares et difficiles.<\/p>\n<p>Oui, il faut investir dans vos ventes, et cet investissement implique un budget ainsi que des ressources allou\u00e9es \u00e0 la promotion, aux relations et aux m\u00e9dias sociaux de l\u2019entreprise.<\/p>\n<p>Pour commencer \u00e0 se faire conna\u00eetre, rien de mieux que de combiner les RP aux m\u00e9dias sociaux.<\/p>\n<p>Depuis 20 ans que nous accompagnons marques et services \u00e0 se faire conna\u00eetre pour augmenter leur visibilit\u00e9 et joindre leurs clients, nous sommes parvenus \u00e0 d\u00e9chiffrer les codes.<\/p>\n<p>Ainsi, nous vous proposons de partager avec vous ces astuces de pro \u00e0 travers ce podcast et nos webinaires gratuits. De plus, des formations payantes anim\u00e9es par un professionnel chevronn\u00e9 contribueront \u00e0 votre succ\u00e8s.<\/p>\n<p>\u00c0 vous d\u2019en profiter! Inscrivez-vous sur nos listes : <a href=\"https:\/\/school.natapr.com\/aeede4e5-d20a-44ad-90bc-dc5a74e8c3a2\">mod\u00e8le Nata PR gratuit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour ! Bienvenu \u00e0 ce 27e \u00e9pisode du balado (podcast) NATA PR SCHOOL Nous d\u00e9veloppons une offre de services pour une marque de chocolats en activit\u00e9 depuis de nombreuses ann\u00e9es qui, encore aujourd\u2019hui, poss\u00e8de un r\u00e9seau traditionnel de ventes, lequel a assur\u00e9 le succ\u00e8s de l\u2019entreprise. Toutefois, depuis plusieurs mois, voire quelques ann\u00e9es, l\u2019entreprise perd [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>27- Se faire conna\u00eetre, pourquoi? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/03\/03\/27-se-faire-connaitre-pourquoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"27- Se faire conna\u00eetre, pourquoi? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour ! Bienvenu \u00e0 ce 27e \u00e9pisode du balado (podcast) NATA PR SCHOOL Nous d\u00e9veloppons une offre de services pour une marque de chocolats en activit\u00e9 depuis de nombreuses ann\u00e9es qui, encore aujourd\u2019hui, poss\u00e8de un r\u00e9seau traditionnel de ventes, lequel a assur\u00e9 le succ\u00e8s de l\u2019entreprise. 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