{"id":10133,"date":"2021-03-10T07:00:00","date_gmt":"2021-03-10T12:00:00","guid":{"rendered":"http:\/\/183732d0-04dc-4038-93cc-bf3492cde339"},"modified":"2023-03-01T16:59:03","modified_gmt":"2023-03-01T21:59:03","slug":"28-la-communication-coute-t-elle-cher","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/03\/10\/28-la-communication-coute-t-elle-cher\/","title":{"rendered":"28- La communication co\u00fbte-t-elle cher?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9325\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10133-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/28037838\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-5%2F8d5dc471-3d04-580e-708c-9435111220aa.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/28037838\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-5%2F8d5dc471-3d04-580e-708c-9435111220aa.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/28037838\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-5%2F8d5dc471-3d04-580e-708c-9435111220aa.mp3<\/a><\/audio><\/div><p>Un de nos partenaires strat\u00e9giques sp\u00e9cialis\u00e9s en image de marque nous a invit\u00e9s \u00e0 un \u00e9v\u00e9nement de r\u00e9seautage professionnel au cours duquel des gens d\u2019affaires se pr\u00e9sentent et font part de leurs besoins : nouveaux contacts ou services qu\u2019ils cherchent pour se d\u00e9velopper et augmenter leurs ventes.<\/p>\n<p>Apr\u00e8s la superbe pr\u00e9sentation de notre partenaire strat\u00e9gique, quelle ne fut pas ma surprise d\u2019entendre un des dirigeants demander : \u00ab Quelle r\u00e9ponse donneriez-vous \u00e0 une personne qui pr\u00e9tend que la communication et le d\u00e9veloppement de son image de marque co\u00fbtent cher? \u00bb<\/p>\n<p>Ma r\u00e9ponse est la m\u00eame que celle de notre partenaire : mais combien en co\u00fbte-t-il de ne pas d\u00e9velopper votre image de marque ni de communiquer sur vos produits et vos services? Combien de contrats perdez-vous chaque jour, \u00e0 d\u00e9faut de communication, laissant ainsi vacante la place \u00e0 vos concurrents?<\/p>\n<p>Lors de la pr\u00e9sentation, notre partenaire a compar\u00e9 certaines marques, comme Tesla avec Ford. Pourquoi la capitalisation boursi\u00e8re de Tesla est-elle sup\u00e9rieure \u00e0 celle de Ford? Alors que cette derni\u00e8re a vendu des millions de v\u00e9hicules, la marque de Musk n\u2019a pas encore franchi la barre du million.<\/p>\n<p>J\u2019aime beaucoup cet exemple puisque Tesla, tout comme Appel par rapport \u00e0 Microsoft, a choisi d\u2019investir dans sa marque et de cr\u00e9er de s\u00e9duits v\u00e9hicules \u00e9lectriques. Pendant que les grands de l\u2019industrie automobile se battaient pour augmenter leurs ventes et leurs parts de march\u00e9, Tesla a investi dans son image de marque, con\u00e7u des v\u00e9hicules \u00e9lectriques hautement d\u00e9sirables.<\/p>\n<p>Alors que les ventes des grands constructeurs s\u2019effondraient en 2020, Tesla affichait une hausse de 36 % de ses ventes.<\/p>\n<p>Comment expliquer ce ph\u00e9nom\u00e8ne? Tesla a toujours investi dans sa marque et dans la promotion de sa marque.<\/p>\n<p>Voici quatre questions \u00e0 vous poser :<\/p>\n<p>1- Vos utilisateurs sont-ils pr\u00eats \u00e0 payer plus pour vos services ou vos produits?<\/p>\n<p>2- Quelle est votre notori\u00e9t\u00e9? \u00cates-vous connu?<\/p>\n<p>3- Vos clients per\u00e7oivent-ils la qualit\u00e9 de vos produits ou services?<a href=\"https:\/\/anchor.fm\/dashboard\/episode\/new\/publish#_msocom_1\">[A1]<\/a><\/p>\n<p>4- Vos clients s\u2019identifient -ils facilement \u00e0 votre marque?<\/p>\n<p>Si vous avez r\u00e9pondu non \u00e0 l\u2019une de ces questions, la route est encore longue pour vous faire conna\u00eetre.<\/p>\n<p>Le succ\u00e8s laisse des traces.<\/p>\n<p>\u00c0 vous de jouer. Nous sommes l\u00e0 pour r\u00e9pondre \u00e0 vos questions, si vous avez envie d\u2019en savoir plus sur les outils puissants que sont les RP et les m\u00e9dias sociaux.<\/p>\n<p>Contactez-nous au www.natapr.com.<\/p>\n<p><a href=\"https:\/\/anchor.fm\/dashboard\/episode\/new\/publish#_msoanchor_1\">[A1]<\/a>Format de la question modifi\u00e9e afin de pouvoir y r\u00e9pondre oui ou non<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un de nos partenaires strat\u00e9giques sp\u00e9cialis\u00e9s en image de marque nous a invit\u00e9s \u00e0 un \u00e9v\u00e9nement de r\u00e9seautage professionnel au cours duquel des gens d\u2019affaires se pr\u00e9sentent et font part de leurs besoins : nouveaux contacts ou services qu\u2019ils cherchent pour se d\u00e9velopper et augmenter leurs ventes. Apr\u00e8s la superbe pr\u00e9sentation de notre partenaire strat\u00e9gique, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>28- La communication co\u00fbte-t-elle cher? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/03\/10\/28-la-communication-coute-t-elle-cher\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"28- La communication co\u00fbte-t-elle cher? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Un de nos partenaires strat\u00e9giques sp\u00e9cialis\u00e9s en image de marque nous a invit\u00e9s \u00e0 un \u00e9v\u00e9nement de r\u00e9seautage professionnel au cours duquel des gens d\u2019affaires se pr\u00e9sentent et font part de leurs besoins : nouveaux contacts ou services qu\u2019ils cherchent pour se d\u00e9velopper et augmenter leurs ventes. 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