{"id":10132,"date":"2021-03-17T06:00:00","date_gmt":"2021-03-17T10:00:00","guid":{"rendered":"http:\/\/96744211-879c-45cc-8f92-934f644d2b9e"},"modified":"2023-03-01T16:57:33","modified_gmt":"2023-03-01T21:57:33","slug":"29-medias-sociaux-et-rp-points-communs","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/03\/17\/29-medias-sociaux-et-rp-points-communs\/","title":{"rendered":"29- M\u00e9dias sociaux et RP : points communs"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5693\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10132-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29030571\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-15%2F897e76c1-bae2-63ba-cd12-37b2da79d344.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29030571\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-15%2F897e76c1-bae2-63ba-cd12-37b2da79d344.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29030571\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-15%2F897e76c1-bae2-63ba-cd12-37b2da79d344.mp3<\/a><\/audio><\/div><p><strong>Nous en avons tous besoin : m\u00e9dias sociaux et RP<\/strong><\/p>\n<p>J\u2019aime les m\u00e9dias sociaux, surtout depuis que tous nos clients s\u2019y sont mis. Aujourd\u2019hui, toute marque digne de ce nom poss\u00e8de sa page Facebook, son compte Instagram et examine de pr\u00e8s ce qui se passe sur TikTok. Ces outils sont devenus de v\u00e9ritables incontournables pour communiquer sur l\u2019entreprise.<\/p>\n<p>J\u2019aime que nos clients poss\u00e8dent ces plateformes num\u00e9riques; ils ont ainsi d\u00e9couvert l\u2019importance des six \u00e9l\u00e9ments suivants :<\/p>\n<p>a. &nbsp;L\u2019investissement temps pour d\u00e9velopper ces plateformes;<\/p>\n<p>b. &nbsp;La cr\u00e9ation d\u2019un contenu original (images, textes et vid\u00e9os);<\/p>\n<p>c. &nbsp;Le d\u00e9veloppement d\u2019une signature originale;<\/p>\n<p>d. &nbsp;L\u2019\u00e9criture d\u2019une histoire unique;<\/p>\n<p>e. &nbsp;L\u2019adaptation de son discours envers son public cible afin qu\u2019il adh\u00e8re au contenu et devienne <em>fan<\/em> de la marque;<\/p>\n<p>f. La cr\u00e9ation de l\u2019envie chez les <em>fans<\/em> et les clients pour qu\u2019ils souhaitent en savoir plus sur les produits et les nouveaut\u00e9s.<\/p>\n<p>Ce constat vaut \u00e9galement pour les relations publiques. Partageant beaucoup de points communs avec les m\u00e9dias sociaux, nous proposons \u00e0 nos clients de combiner notre approche RP \u00e0 la leur dans le but de :<\/p>\n<p>a. cr\u00e9er des communiqu\u00e9s originaux;<\/p>\n<p>b. nous assurer de transmettre les valeurs et l\u2019image de la marque;<\/p>\n<p>c. raconter l\u2019histoire des marques;<\/p>\n<p>d. capter l\u2019attention des journalistes et des influenceurs, moyennant un investissement temps.<\/p>\n<p>La principale diff\u00e9rence r\u00e9side dans nos publics cibles : nous d\u00e9veloppons des liens avec les journalistes et les influenceurs. Nous les influen\u00e7ons, leur donnons envie de raconter l\u2019histoire d\u2019une marque, de parler de leurs produits.<\/p>\n<p>Il y a quelques ann\u00e9es, plusieurs de nos clients ont d\u00e9laiss\u00e9 les relations publiques pour se concentrer sur les m\u00e9dias sociaux. Le r\u00e9sultat pour plusieurs d\u2019entre eux?<\/p>\n<p>&#8211; Des journalistes et des influenceurs croyaient la marque disparue;<\/p>\n<p>&#8211; Leur SEO a faiblement augment\u00e9;<\/p>\n<p>&#8211; Leurs concurrents \u00e9taient mentionn\u00e9s sur le Web et dans les m\u00e9dias traditionnels.<\/p>\n<p>Morale de cette histoire, si vous n\u2019\u00eates pas pr\u00e9sent aupr\u00e8s des journalistes et des influenceurs majeurs, vous \u00eates vite remplac\u00e9 par les marques concurrentes.<\/p>\n<p>Je peux comprendre que l\u2019on souhaite accorder davantage d\u2019importance \u00e0 un nouveau m\u00e9dia social, pensant qu\u2019il peut devenir la solution miracle\u2026 \u00e0 tort. Depuis plus de 10 ans maintenant que ces plateformes se sont multipli\u00e9es, il est recommand\u00e9 qu\u2019une marque combine m\u00e9dias sociaux et relations publiques pour continuer \u00e0 exister aupr\u00e8s de sa client\u00e8le.<\/p>\n<p>Le succ\u00e8s laisse des traces.<\/p>\n<p>\u00c0 vous de jouer. Nous sommes l\u00e0 pour r\u00e9pondre \u00e0 vos questions, si vous avez envie d\u2019en savoir plus sur les outils puissants que sont les RP et les m\u00e9dias sociaux.<\/p>\n<p>Contactez-nous : www.natapr.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous en avons tous besoin : m\u00e9dias sociaux et RP J\u2019aime les m\u00e9dias sociaux, surtout depuis que tous nos clients s\u2019y sont mis. Aujourd\u2019hui, toute marque digne de ce nom poss\u00e8de sa page Facebook, son compte Instagram et examine de pr\u00e8s ce qui se passe sur TikTok. Ces outils sont devenus de v\u00e9ritables incontournables pour [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>29- M\u00e9dias sociaux et RP : points communs - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/03\/17\/29-medias-sociaux-et-rp-points-communs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"29- M\u00e9dias sociaux et RP : points communs - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Nous en avons tous besoin : m\u00e9dias sociaux et RP J\u2019aime les m\u00e9dias sociaux, surtout depuis que tous nos clients s\u2019y sont mis. 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