{"id":10131,"date":"2021-03-24T06:00:00","date_gmt":"2021-03-24T10:00:00","guid":{"rendered":"http:\/\/17c91b7b-6e99-4af6-8993-7cb76cf3cde1"},"modified":"2023-03-01T16:56:47","modified_gmt":"2023-03-01T21:56:47","slug":"30-entrevue-avec-amal-amgaad-directrice-des-communications-yon-ka-paris-e-u","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/03\/24\/30-entrevue-avec-amal-amgaad-directrice-des-communications-yon-ka-paris-e-u\/","title":{"rendered":"30- Entrevue avec Amal Amgaad Directrice des communications YON-KA PARIS \u00c9.-U."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1683\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10131-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29426687\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-19%2F15b5883a-d3de-cd2d-64d4-e317b4e7a2f0.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29426687\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-19%2F15b5883a-d3de-cd2d-64d4-e317b4e7a2f0.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29426687\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-19%2F15b5883a-d3de-cd2d-64d4-e317b4e7a2f0.mp3<\/a><\/audio><\/div><p>Amal Amgaad est mon invit\u00e9e pour cet \u00e9pisode o\u00f9 nous allons discuter de notre formation de 12 semaines \u00e0 la NATA PR SCHOOL, qu\u2019elle a suivie tout en menant de front son nouvel emploi chez YON-KA PARIS aux \u00c9tats-Unis.<\/p>\n<p>Amal est dipl\u00f4m\u00e9e de l\u2019\u00c9cole sup\u00e9rieure de commerce de Clermont-Ferrand en marketing international. Au d\u00e9but de sa carri\u00e8re, elle a travaill\u00e9 pour de grandes marques de luxe telles que Herm\u00e8s, Chanel et Louis Vuitton. De jeune assistante, elle est devenue directrice des communications et du marketing pour un important manufacturier de la beaut\u00e9 qui l\u2019a men\u00e9e jusqu\u2019\u00e0 son emploi actuel chez Yon-Ka Paris aux \u00c9tats-Unis.<\/p>\n<p>&#8211; Bienvenue Amal et merci d\u2019avoir accept\u00e9 mon invitation.<\/p>\n<p>1- Si je me souviens bien, tu t\u2019es inscrite \u00e0 notre formation car, dans tes nouvelles fonctions, Yon-Ka te demandait d\u2019int\u00e9grer les relations publiques, tout en menant de front le marketing et le travail avec les influenceurs. Je crois aussi que Yon-Ka venait de mettre fin \u00e0 son contrat avec l\u2019agence de relations publiques pendant la pand\u00e9mie et que tu devais reprendre le flambeau.<\/p>\n<p>2- Quelles \u00e9taient tes attentes au d\u00e9but de la formation?<\/p>\n<p>3- Comment as-tu r\u00e9ussi \u00e0 mener de front la formation et ton travail. \u00c9tait-ce difficile?<\/p>\n<p>4- Quels ont \u00e9t\u00e9 les principaux apports de la formation?<\/p>\n<p>5- Est-ce que tu continues \u00e0 appliquer certaines des tactiques RP\/M\u00e9dias sociaux que tu as apprises?<\/p>\n<p>6- La pand\u00e9mie a r\u00e9v\u00e9l\u00e9 l\u2019importance du num\u00e9rique. Qu\u2019en est-il chez Yon-Ka et as-tu appris des tactiques pour t\u2019aider dans ton travail avec les influenceurs? Comment travaillez-vous avec eux?<\/p>\n<p>7- Quelles sont les grandes lignes du plan de communication de Yon-Ka pour les prochains mois? Devez-vous vous adapter \u00e0 la COVID?<\/p>\n<p>8- Que penses-tu de TikTok? Est-ce que Yon-Ka s\u2019y est mis?<\/p>\n<p>9- Comment vois-tu l\u2019avenir des m\u00e9dias sociaux dans les trois prochaines ann\u00e9es? (Tout change tellement rapidement sur le Web, surtout depuis la pand\u00e9mie.)<\/p>\n<p>10- Quels conseils donnerais-tu aux directeurs de marketing et communication qui doivent composer avec des employeurs tr\u00e8s exigeants?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amal Amgaad est mon invit\u00e9e pour cet \u00e9pisode o\u00f9 nous allons discuter de notre formation de 12 semaines \u00e0 la NATA PR SCHOOL, qu\u2019elle a suivie tout en menant de front son nouvel emploi chez YON-KA PARIS aux \u00c9tats-Unis. Amal est dipl\u00f4m\u00e9e de l\u2019\u00c9cole sup\u00e9rieure de commerce de Clermont-Ferrand en marketing international. Au d\u00e9but de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>30- Entrevue avec Amal Amgaad Directrice des communications YON-KA PARIS \u00c9.-U. - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/03\/24\/30-entrevue-avec-amal-amgaad-directrice-des-communications-yon-ka-paris-e-u\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30- Entrevue avec Amal Amgaad Directrice des communications YON-KA PARIS \u00c9.-U. - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Amal Amgaad est mon invit\u00e9e pour cet \u00e9pisode o\u00f9 nous allons discuter de notre formation de 12 semaines \u00e0 la NATA PR SCHOOL, qu\u2019elle a suivie tout en menant de front son nouvel emploi chez YON-KA PARIS aux \u00c9tats-Unis. 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