{"id":10130,"date":"2021-03-31T06:00:00","date_gmt":"2021-03-31T10:00:00","guid":{"rendered":"http:\/\/5bf51086-542b-474b-8473-f99185fd2fbc"},"modified":"2023-03-01T16:51:37","modified_gmt":"2023-03-01T21:51:37","slug":"31-le-fil-de-presse-utile","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/03\/31\/31-le-fil-de-presse-utile\/","title":{"rendered":"31- Le fil de presse : utile?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5353\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10130-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29931138\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-25%2F4dece9a8-20ad-a2e7-def7-1d7fd2648318.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29931138\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-25%2F4dece9a8-20ad-a2e7-def7-1d7fd2648318.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/29931138\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-25%2F4dece9a8-20ad-a2e7-def7-1d7fd2648318.mp3<\/a><\/audio><\/div><p>Pour ceux qui se rappellent cette \u00e9poque o\u00f9 Internet n\u2019existait pas, vous avez peut-\u00eatre d\u00e9j\u00e0 vu dans des films ou dans des salles de presse de journaux ou de bulletins de nouvelles t\u00e9l\u00e9vis\u00e9es, un appareil (un t\u00e9l\u00e9copieur) qui imprimait jour et nuit, sur du papier en continu, des communiqu\u00e9s.<\/p>\n<p>C\u2019est l\u2019anc\u00eatre du fil de presse.<\/p>\n<p>Qu\u2019est-ce que le fil de presse? Est-il utile aujourd\u2019hui? Je vous propose d\u2019explorer ce sujet dans ce balado.<\/p>\n<p>Pour y voir plus clair, d\u00e9butons avec une d\u00e9finition qui ne date pas d\u2019hier, mais que je trouve assez juste.<\/p>\n<p><strong>D\u00e9finition<\/strong><\/p>\n<p>Service qui permet de transmettre, par t\u00e9l\u00e9communication, les communiqu\u00e9s de presse au fur et \u00e0 mesure, et de fa\u00e7on continue, \u00e0 un ensemble de destinataires cibl\u00e9s tant \u00e0 l&rsquo;\u00e9chelle locale, nationale qu&rsquo;internationale. (Source : GDT, 2001)<\/p>\n<p>Cette d\u00e9finition vous fait-elle penser \u00e0 Twitter? En effet, cette application offre des nouvelles, des informations en tout genre qui d\u00e9filent en continu. C\u2019est un type de fil de presse accessible \u00e0 tous.<\/p>\n<p>Le fil de presse dont nous parlons aujourd\u2019hui est cependant r\u00e9serv\u00e9 uniquement \u00e0 la diffusion de communiqu\u00e9s et de nouvelles. Plusieurs files de presse existent dans tous les pays. Le fil de presse est donc un service offert par une entreprise.<\/p>\n<p>J\u2019aime bien donner en exemple l\u2019entreprise CISION qui poss\u00e8de plusieurs de ces services (fil de presse) dans de nombreux pays.<\/p>\n<p>Si vous souhaitez diffuser une nouvelle par des m\u00e9dias en ligne et des m\u00e9dias traditionnels, vous pouvez contacter les services de fil de presse de CISION pour qu\u2019ils publient votre communiqu\u00e9. Cette fois, ce sera en ligne et non sur papier que votre communiqu\u00e9 sera diffus\u00e9 \u00e0 leur base de donn\u00e9es.<\/p>\n<p>Quels sont les avantages de payer pour la diffusion de votre communiqu\u00e9 sur un fil de presse?<\/p>\n<p>1- Vous allez joindre des centaines, voire des milliers, de m\u00e9dias, de journalistes et parfois m\u00eame des influenceurs et des experts dans votre domaine.<\/p>\n<p>2- Ces \u00ab experts \u00bb journalistes pourront relayer votre nouvelle \u00e0 leurs lecteurs pour toucher ultimement vos clients.<\/p>\n<p>3- Vous maximisez votre positionnement d\u2019expert et de chef de file dans votre march\u00e9.<\/p>\n<p>4- Vous arriverez en t\u00eate des recherches des internautes bas\u00e9es notamment sur des mots cl\u00e9s particuliers, une nouvelle technologie, une nouveaut\u00e9.<\/p>\n<p>5- C\u2019est un outil tr\u00e8s utile pour optimiser votre SEO.<\/p>\n<p>Pas besoin des services d\u2019une agence pour b\u00e9n\u00e9ficier des avantages d\u2019un fil de presse. Toutefois, vous avez int\u00e9r\u00eat \u00e0 ce que votre communiqu\u00e9 soit juste, qu\u2019il comporte les mots cl\u00e9s importants, des liens cliquables, des images et des vid\u00e9os qui pourront \u00eatre reprises et diffus\u00e9es.<\/p>\n<p>Vous pouvez cependant retenir les services d\u2019une agence de relations publiques comme la n\u00f4tre (NATA PR) pour vous conseiller et prendre en main la r\u00e9daction de votre histoire, la d\u00e9finition des mots et des phrases cl\u00e9s, le choix des images et la s\u00e9lection de la meilleure strat\u00e9gie pour la diffusion de votre communiqu\u00e9.<\/p>\n<p>Il faut savoir aussi qu\u2019une agence pourra vous faire b\u00e9n\u00e9ficier, moyennant des honoraires, de ses propres listes de contacts m\u00e9dias et influenceurs.<\/p>\n<p>Si vous \u00eates un autoentrepreneur ou que vous disposez de ressources limit\u00e9es, pensez \u00e0 nos formations sur mesure qui expliquent comment combiner facilement les RP aux m\u00e9dias sociaux pour g\u00e9n\u00e9rer des r\u00e9sultats rapidement.<\/p>\n<p>Nous sommes l\u00e0 pour r\u00e9pondre \u00e0 vos questions, si vous avez envie d\u2019en savoir plus sur les outils puissants que sont les RP et les m\u00e9dias sociaux.<\/p>\n<p>Contactez-nous \u00e0 www.natapr.com.<\/p>\n<p>Fil de presse :<\/p>\n<p>Cision en France :<\/p>\n<p><a href=\"https:\/\/www.cision.fr\/logiciel-rp\/diffusion-wire\/\">https:\/\/www.cision.fr\/logiciel-rp\/diffusion-wire\/<\/a><\/p>\n<p>Cision au Canada<\/p>\n<p>https:\/\/www.cision.ca\/fr\/produits\/distribution-de-communiques-de-presse\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour ceux qui se rappellent cette \u00e9poque o\u00f9 Internet n\u2019existait pas, vous avez peut-\u00eatre d\u00e9j\u00e0 vu dans des films ou dans des salles de presse de journaux ou de bulletins de nouvelles t\u00e9l\u00e9vis\u00e9es, un appareil (un t\u00e9l\u00e9copieur) qui imprimait jour et nuit, sur du papier en continu, des communiqu\u00e9s. C\u2019est l\u2019anc\u00eatre du fil de presse. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>31- Le fil de presse : utile? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/03\/31\/31-le-fil-de-presse-utile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"31- Le fil de presse : utile? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Pour ceux qui se rappellent cette \u00e9poque o\u00f9 Internet n\u2019existait pas, vous avez peut-\u00eatre d\u00e9j\u00e0 vu dans des films ou dans des salles de presse de journaux ou de bulletins de nouvelles t\u00e9l\u00e9vis\u00e9es, un appareil (un t\u00e9l\u00e9copieur) qui imprimait jour et nuit, sur du papier en continu, des communiqu\u00e9s. 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