{"id":10128,"date":"2021-04-14T07:00:00","date_gmt":"2021-04-14T11:00:00","guid":{"rendered":"http:\/\/d5b0248f-6903-4bcd-ae64-e64143a83cd8"},"modified":"2023-03-01T16:49:06","modified_gmt":"2023-03-01T21:49:06","slug":"33-75-numerique-100-organique","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/04\/14\/33-75-numerique-100-organique\/","title":{"rendered":"33- 75 % num\u00e9rique + 100 % organique"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2388\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10128-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/31261482\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-12%2F0612992e-6541-b1a5-5649-64228c58e720.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/31261482\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-12%2F0612992e-6541-b1a5-5649-64228c58e720.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/31261482\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-12%2F0612992e-6541-b1a5-5649-64228c58e720.mp3<\/a><\/audio><\/div><p>Depuis la pand\u00e9mie, tous nos clients sont obs\u00e9d\u00e9s par le num\u00e9rique et les ventes en ligne.<\/p>\n<p>Est-ce votre cas?<\/p>\n<p>Nous les comprenons tout \u00e0 fait, car gr\u00e2ce aux services en ligne, plusieurs entreprises ont pu tirer leur \u00e9pingle du jeu en recevant des commandes sur des sites rapidement improvis\u00e9s. Un de nos clients qui n\u2019avait pas de site transactionnel proposait des offres sur Facebook et recevait les commandes par courriel ou \u00ab Messenger \u00bb.<\/p>\n<p>Sans Internet, toutes ces ventes n\u2019auraient pas \u00e9t\u00e9 possibles.<\/p>\n<p>Alors, il est tout \u00e0 fait normal que certains de nos clients remettent en question l\u2019int\u00e9gralit\u00e9 de leur plan et budget marketing.<\/p>\n<p>Mon associ\u00e9 et moi avons analys\u00e9 tous les r\u00e9sultats que nous avons produits l\u2019an dernier pour un client en particulier. Je voulais mesurer notre impact au-del\u00e0 du nombre d\u2019articles, de parutions, de publications en ligne et dans les m\u00e9dias dits traditionnels que sont les magazines papier, les journaux et la t\u00e9l\u00e9vision. Quelle ne fut pas notre surprise de constater que 75 % des r\u00e9sultats que nous avons g\u00e9n\u00e9r\u00e9s pour ce client \u00e9taient num\u00e9riques et 100 % organiques (sans \u00e9change d\u2019argent).<\/p>\n<p>Pour ceux qui h\u00e9sitent encore \u00e0 entreprendre le virage Web, sachez que l\u2019impact de la COVID sur les achats en ligne est majeur, comme le r\u00e9v\u00e8le une \u00e9tude men\u00e9e par VIVIDATA :<\/p>\n<p>73 % des adultes ont fait des achats en ligne : v\u00eatements, chaussures, livres, produits \u00e9lectroniques, etc.<\/p>\n<p>Notes compl\u00e8tes sur notre site.<\/p>\n<p>Contactez-nous et inscrivez-vous sur nos listes \u00e0 www.natapr.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis la pand\u00e9mie, tous nos clients sont obs\u00e9d\u00e9s par le num\u00e9rique et les ventes en ligne. Est-ce votre cas? Nous les comprenons tout \u00e0 fait, car gr\u00e2ce aux services en ligne, plusieurs entreprises ont pu tirer leur \u00e9pingle du jeu en recevant des commandes sur des sites rapidement improvis\u00e9s. Un de nos clients qui n\u2019avait [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>33- 75 % num\u00e9rique + 100 % organique - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/04\/14\/33-75-numerique-100-organique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"33- 75 % num\u00e9rique + 100 % organique - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Depuis la pand\u00e9mie, tous nos clients sont obs\u00e9d\u00e9s par le num\u00e9rique et les ventes en ligne. 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