{"id":10126,"date":"2021-04-28T07:00:00","date_gmt":"2021-04-28T11:00:00","guid":{"rendered":"http:\/\/695152e0-4085-45aa-b9fa-a96b4cc127f4"},"modified":"2023-03-01T16:46:02","modified_gmt":"2023-03-01T21:46:02","slug":"35-entrevue-avec-laurence-lachance-vice-presidente-developpement-orfe","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/04\/28\/35-entrevue-avec-laurence-lachance-vice-presidente-developpement-orfe\/","title":{"rendered":"35- Entrevue avec Laurence Lachance Vice-pr\u00e9sidente d\u00e9veloppement ORF\u00c9"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1245\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10126-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/32262315\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-26%2Fd011194d-5880-1e12-521b-d8b7e477f724.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/32262315\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-26%2Fd011194d-5880-1e12-521b-d8b7e477f724.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/32262315\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-26%2Fd011194d-5880-1e12-521b-d8b7e477f724.mp3<\/a><\/audio><\/div><p>Laurence Lachance, vice-pr\u00e9sidente du d\u00e9veloppement des affaires pour l\u2019agence Orf\u00e9 Design est mon invit\u00e9e pour cet \u00e9pisode o\u00f9 nous allons discuter de la valorisation de la marque et de l\u2019importance d\u2019investir dans son image et sa promotion.<\/p>\n<p><strong>ORF\u00c9 \u2013 Vous \u00eates des communicateurs.<\/strong> Forte de plus de 30 ann\u00e9es d\u2019exp\u00e9rience sur le march\u00e9 nord-am\u00e9ricain, Orf\u00e9 Design &amp; Com se sp\u00e9cialise dans l\u2019art de la mise en march\u00e9, du design et de la communication tant au niveau B2C que B2B. Votre connaissance illimit\u00e9e des r\u00e8glementations nord-am\u00e9ricaines, conjugu\u00e9e \u00e0 votre d\u00e9sir d\u2019innovation, fait de votre agence le partenaire id\u00e9al pour la mise en valeur des marques. Vous \u00eates des cr\u00e9ateurs de valeur.<\/p>\n<p>Bienvenue Laurence et merci d\u2019avoir accept\u00e9 mon invitation.<\/p>\n<p>1- Ta d\u00e9finition de la valorisation de la marque (<em>branding<\/em>). Peux-tu nous donner un exemple concret?<\/p>\n<p>2- Quelle est l\u2019\u00e9tendue de vos services? (exemple client r\u00e9cent)<\/p>\n<p>3- Pourquoi la valorisation de la marque est-elle importante?<\/p>\n<p>4- Cr\u00e9ateurs de valeur. Que signifie cette expression?<\/p>\n<p>5- Pourquoi choisit-on de travailler avec Orf\u00e9? Quel est votre client type?<\/p>\n<p>6- Orf\u00e9 a \u00e9t\u00e9 fond\u00e9e par ton p\u00e8re. Ton fr\u00e8re et toi avez repris les r\u00eanes de l\u2019agence. Qu\u2019est-ce qui a \u00e9t\u00e9 le plus facile et le plus difficile?<\/p>\n<p>7- Lorsqu\u2019une entreprise souhaite travailler avec une agence comme Orf\u00e9, quelles sont les questions qu\u2019elle doit se poser?<\/p>\n<p>8- Que r\u00e9ponds-tu \u00e0 ceux qui croient qu\u2019investir dans la valorisation de sa marque co\u00fbte cher?<\/p>\n<p>9- Nos clients sont tous obs\u00e9d\u00e9s par le Web. Comment accompagnez-vous vos clients qui souhaitent d\u00e9velopper leur pr\u00e9sence et leurs ventes sur le Web?<\/p>\n<p>10- L\u2019avenir chez Orf\u00e9. Effectuez-vous des projections \u00e0 deux, trois et cinq ans?<\/p>\n<p>Comment rejoindre Orf\u00e9?<\/p>\n<p>ORF\u00c9 DESIGN : www.orfe.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laurence Lachance, vice-pr\u00e9sidente du d\u00e9veloppement des affaires pour l\u2019agence Orf\u00e9 Design est mon invit\u00e9e pour cet \u00e9pisode o\u00f9 nous allons discuter de la valorisation de la marque et de l\u2019importance d\u2019investir dans son image et sa promotion. ORF\u00c9 \u2013 Vous \u00eates des communicateurs. Forte de plus de 30 ann\u00e9es d\u2019exp\u00e9rience sur le march\u00e9 nord-am\u00e9ricain, Orf\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>35- Entrevue avec Laurence Lachance Vice-pr\u00e9sidente d\u00e9veloppement ORF\u00c9 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/04\/28\/35-entrevue-avec-laurence-lachance-vice-presidente-developpement-orfe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"35- Entrevue avec Laurence Lachance Vice-pr\u00e9sidente d\u00e9veloppement ORF\u00c9 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Laurence Lachance, vice-pr\u00e9sidente du d\u00e9veloppement des affaires pour l\u2019agence Orf\u00e9 Design est mon invit\u00e9e pour cet \u00e9pisode o\u00f9 nous allons discuter de la valorisation de la marque et de l\u2019importance d\u2019investir dans son image et sa promotion. 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