{"id":10124,"date":"2021-05-12T07:00:00","date_gmt":"2021-05-12T11:00:00","guid":{"rendered":"http:\/\/4bc4d19d-f9ac-4022-a524-50cbe04b0e12"},"modified":"2023-03-01T16:42:40","modified_gmt":"2023-03-01T21:42:40","slug":"37-les-lois-des-rp-et-du-marketing-no-2-lechec","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/05\/12\/37-les-lois-des-rp-et-du-marketing-no-2-lechec\/","title":{"rendered":"37- Les lois des RP et du marketing \u2013 no 2 : l\u2019\u00e9chec"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5185\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10124-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/32968438\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-6%2Fb070b0ab-f79a-170f-bf7a-4a7e8edaee09.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/32968438\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-6%2Fb070b0ab-f79a-170f-bf7a-4a7e8edaee09.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/32968438\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-6%2Fb070b0ab-f79a-170f-bf7a-4a7e8edaee09.mp3<\/a><\/audio><\/div><p>Avez-vous remarqu\u00e9 que ce mot est de plus en plus utilis\u00e9 par des hauts dirigeants et des conseillers professionnels?<\/p>\n<p>Je me suis amus\u00e9e \u00e0 faire ce que je vous conseille tr\u00e8s souvent : mener des recherches sur Google. En mentionnant \u00ab\u2009\u00e9checs en affaires\u2009\u00bb, plus de 20 millions de r\u00e9sultats sont apparus et, en premier lieu, les titres suivants :<\/p>\n<p>&#8211; C\u00e9l\u00e9brer l\u2019\u00e9chec en affaires \u2013 \u00c9cole des entrepreneurs<\/p>\n<p>&#8211; Comment l\u2019\u00e9chec peut vous rendre un meilleur entrepreneur (BDC)<\/p>\n<p>&#8211; Cet \u00e9chec en affaires qui fait du bien \u2013 R\u00e9seau Mentorat<\/p>\n<p>&#8211; Trois mani\u00e8res de r\u00e9ussir son \u00e9chec \u2013 Les Affaires<\/p>\n<p>Ce dernier article a \u00e9videmment attir\u00e9 mon attention. Existe-t-il des m\u00e9thodes pour bien \u00e9chouer? J\u2019avoue que l\u2019\u00e9chec n\u2019est pas un mot que j\u2019affectionne particuli\u00e8rement. Comme plusieurs entrepreneurs, je poss\u00e8de mon propre r\u00e9pertoire d\u2019offres de services refus\u00e9es et de clients perdus. J\u2019essaie d\u2019\u00e9viter au maximum le verbe \u00ab\u2009\u00e9chouer\u2009\u00bb.<\/p>\n<p>Toutefois, je suis consciente que nouveaut\u00e9 rime souvent avec \u00e9chec. Ceux qui parviennent \u00e0 tirer les le\u00e7ons de ces \u00e9checs r\u00e9ussissent souvent mieux. L\u2019\u00e9chec est une loi in\u00e9vitable des RP et du marketing et il vaut mieux, selon moi, y faire face.<\/p>\n<p>Voici les trois \u00e9tapes, mentionn\u00e9es dans cet article, qui d\u2019apr\u00e8s l\u2019acteur am\u00e9ricain Will Smith permettent de bien \u00e9chouer :<\/p>\n<p><strong>Fail early \u2013 plus t\u00f4t que tard<\/strong><\/p>\n<p>Il vaut mieux vivre un \u00e9chec t\u00f4t que tard. Si la chute est rapide, vous \u00e9viterez sans doute de grandes pertes financi\u00e8res, sans oublier les impacts sur votre sant\u00e9 et vos proches que peut causer un stress intense qui perdure.<\/p>\n<p><strong>Fail often \u2013 \u00e9checs \u00e0 r\u00e9p\u00e9tition<\/strong><\/p>\n<p>Tout un conseil, n\u2019est-ce pas? On pense souvent qu\u2019un \u00e9chec est la fin de tout. Vous r\u00e9digez votre premier billet de blogue, vous le publiez et personne ne le lit\u2026 est-ce un \u00e9chec? Pour plusieurs, oui. Mon producteur de balados me disait que la plupart de ses clients ne publiaient pas plus de 10 balados. Sans doute parce qu\u2019ils se fient uniquement aux nombres d\u2019auditeurs et ne r\u00e9alisent pas que c\u2019est au 30e, voire au 40e, \u00e9pisode que leur auditoire grandira, et surtout que la magie du r\u00e9f\u00e9rencement op\u00e9rera. Le succ\u00e8s n\u2019est pas garanti apr\u00e8s une pr\u00e9sentation ou une remise de soumission. Nous avons essuy\u00e9 des centaines de menus \u00e9checs sur lesquels nous avons construit notre r\u00e9silience et nos succ\u00e8s. Alors que mon associ\u00e9 et moi sommes d\u00e9stabilis\u00e9s lorsque des clients nous quittent, nous savons que notre pers\u00e9v\u00e9rance nous permettra d\u2019obtenir de nouveaux mandats dans les mois suivants. L\u2019\u00e9chec en entreprise est un passage oblig\u00e9.<\/p>\n<p><strong>Fail forward<\/strong> <strong>\u2013 \u00e9chouer consciemment et rapidement<\/strong><\/p>\n<p>Il s\u2019agit ici de continuer \u00e0 avancer, malgr\u00e9 les \u00e9checs, plut\u00f4t que de faire demi-tour, de ralentir ou de vous arr\u00eater.<\/p>\n<p>Les entrepreneurs innovateurs qui r\u00e9ussissent sont d\u00e9termin\u00e9s et d\u00e9vou\u00e9s \u00e0 atteindre leur but, malgr\u00e9 les \u00e9checs qui peuvent surgir. Pensez au t\u00e9l\u00e9phone intelligent que nous utilisons aujourd\u2019hui. Combien d\u2019\u00e9checs pour en arriver \u00e0 ce concentr\u00e9 de technologie?<\/p>\n<p>Pour ma part, l\u2019\u00e9chec me touche toujours aussi durement, mais ce malaise ne m\u2019accompagne plus pendant des semaines comme il y a 20 ans, lorsque j\u2019ai fond\u00e9 mon agence. Je prends le temps de laisser cette \u00e9motion m\u2019habiter. Oui, cette \u00e9motion passag\u00e8re est d\u00e9sagr\u00e9able, mais je ne sais que je ne vais pas en mourir. Cette pens\u00e9e me permet d\u2019avancer \u00e0 nouveau.<\/p>\n<p>L\u2019\u00e9chec est un sujet immense et en parler fait du bien. Je pense que je pourrais m\u00eame en faire un balado!<\/p>\n<p>Nous sommes l\u00e0 pour r\u00e9pondre \u00e0 vos questions, si vous avez envie d\u2019en savoir plus sur les outils puissants que sont les RP et les m\u00e9dias sociaux.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><\/p>\n<p>Inscrivez-vous sur nos listes : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avez-vous remarqu\u00e9 que ce mot est de plus en plus utilis\u00e9 par des hauts dirigeants et des conseillers professionnels? Je me suis amus\u00e9e \u00e0 faire ce que je vous conseille tr\u00e8s souvent : mener des recherches sur Google. En mentionnant \u00ab\u2009\u00e9checs en affaires\u2009\u00bb, plus de 20 millions de r\u00e9sultats sont apparus et, en premier lieu, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>37- Les lois des RP et du marketing \u2013 no 2 : l\u2019\u00e9chec - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/05\/12\/37-les-lois-des-rp-et-du-marketing-no-2-lechec\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"37- Les lois des RP et du marketing \u2013 no 2 : l\u2019\u00e9chec - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Avez-vous remarqu\u00e9 que ce mot est de plus en plus utilis\u00e9 par des hauts dirigeants et des conseillers professionnels? 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