{"id":10115,"date":"2021-07-14T07:00:00","date_gmt":"2021-07-14T11:00:00","guid":{"rendered":"http:\/\/6d9236d0-9199-4e0a-a5fa-489082edb05c"},"modified":"2023-03-01T16:31:10","modified_gmt":"2023-03-01T21:31:10","slug":"46-les-lois-des-rp-et-du-marketing-regle-no-7-la-loi-du-premier","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/07\/14\/46-les-lois-des-rp-et-du-marketing-regle-no-7-la-loi-du-premier\/","title":{"rendered":"46- Les lois des RP et du marketing : r\u00e8gle no 7 La loi du premier"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8511\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10115-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/37111755\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-6-12%2F731eba27-2dc2-d3e1-4a97-79c3a371632c.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/37111755\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-6-12%2F731eba27-2dc2-d3e1-4a97-79c3a371632c.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/37111755\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-6-12%2F731eba27-2dc2-d3e1-4a97-79c3a371632c.mp3<\/a><\/audio><\/div><p>La loi du premier ou la loi du leadership est une loi que nous connaissons tous.<\/p>\n<p>Voyons si vous arrivez \u00e0 nommer des marques qui sont les premi\u00e8res dans votre esprit et dans la t\u00eate des consommateurs en Am\u00e9rique du Nord ou ailleurs dans le monde :<\/p>\n<p>&#8211; Marque de lessive en Am\u00e9rique du Nord?<\/p>\n<p>o Tide<\/p>\n<p>&#8211; Marque de luxe de v\u00eatements pour femmes?<\/p>\n<p>o Chanel<\/p>\n<p>&#8211; Boisson gazeuse la plus populaire au monde?<\/p>\n<p>o Coca Cola<\/p>\n<p>&#8211; Voiture de sport la plus convoit\u00e9e au monde?<\/p>\n<p>o Ferrari<\/p>\n<p>&#8211; Premi\u00e8re marque d\u2019ibuprof\u00e8ne?<\/p>\n<p>o Advil<\/p>\n<p>o<\/p>\n<p>Vous avez peut-\u00eatre entendu dire que pour \u00eatre premier, il suffit de cr\u00e9er une cat\u00e9gorie o\u00f9 vous l\u2019\u00eates. C\u2019est en partie vrai. Il est plus facile d\u2019entrer dans les pens\u00e9es des consommateurs lorsque la marque est la premi\u00e8re dans sa cat\u00e9gorie au lieu de perdre beaucoup d\u2019\u00e9nergie \u00e0 expliquer pourquoi votre marque est meilleure qu\u2019Aspirine ou plus s\u00e9curitaire que Volvo.<\/p>\n<p>J\u2019ai vu la progression des manteaux Canada Goose. Au Canada, quel merveilleux exemple de premier dans sa cat\u00e9gorie qui a r\u00e9ussi le tour de force de s\u2019exporter dans le monde entier. Si vous fa\u00eetes une recherche en ligne et que vous y inscrivez manteau d\u2019hiver en duvet, il y a de fortes chances que Canada Goose apparaisse en images et en liens \u00e0 cliquer. J\u2019ai vu cette marque peu connue, s\u2019approprier la cat\u00e9gorie du manteau le plus chaud. Cela ne s\u2019est pas fait en un jour et les relations publiques y ont jou\u00e9 un r\u00f4le majeur : pr\u00e9sentation des nouveaut\u00e9s, nouveaux styles aux m\u00e9dias, dons de manteaux aux personnalit\u00e9s. Un cas classique, mais tr\u00e8s bien r\u00e9ussi. Lorsqu\u2019un Europ\u00e9en vient s\u2019installer \u00e0 Montr\u00e9al ou en Am\u00e9rique du Nord, il y a fort \u00e0 parier qu\u2019il s\u2019ach\u00e8tera un Canada Goose. Sachez, amis fran\u00e7ais, que c\u2019est ainsi que nous vous rep\u00e9rons du premier coup d\u2019\u0153il \u00e0 Montr\u00e9al ou \u00e0 Toronto.<\/p>\n<p>Mais revenons \u00e0 notre loi du premier, comment faire pour devenir le premier dans votre cat\u00e9gorie? Si cela n\u2019est pas possible, il y a heureusement d\u2019autres lois qui peuvent vous venir en aide : la loi des mots, la loi de la perception, les tendances, etc.<\/p>\n<p>De plus, Internet change la donne et permet \u00e0 plusieurs marques de se lancer en ligne rapidement, avec peu de ressources pour y trouver facilement leurs consommateurs.<\/p>\n<p>Vous avez envie d\u2019\u00e9changer et de pousser plus loin votre r\u00e9flexion? N\u2019h\u00e9sitez pas \u00e0 vous inscrire \u00e0 une consultation gratuite.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a>.<\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La loi du premier ou la loi du leadership est une loi que nous connaissons tous. Voyons si vous arrivez \u00e0 nommer des marques qui sont les premi\u00e8res dans votre esprit et dans la t\u00eate des consommateurs en Am\u00e9rique du Nord ou ailleurs dans le monde : &#8211; Marque de lessive en Am\u00e9rique du Nord? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>46- Les lois des RP et du marketing : r\u00e8gle no 7 La loi du premier - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/07\/14\/46-les-lois-des-rp-et-du-marketing-regle-no-7-la-loi-du-premier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"46- Les lois des RP et du marketing : r\u00e8gle no 7 La loi du premier - Nata PR\" \/>\n<meta property=\"og:description\" content=\"La loi du premier ou la loi du leadership est une loi que nous connaissons tous. 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