{"id":10113,"date":"2021-07-28T07:00:00","date_gmt":"2021-07-28T11:00:00","guid":{"rendered":"http:\/\/6de28598-6d00-4e21-a1fa-e1967a8434ba"},"modified":"2023-03-01T16:29:38","modified_gmt":"2023-03-01T21:29:38","slug":"48-les-lois-des-rp-et-du-marketing-regle-no-9-limprevisible","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/07\/28\/48-les-lois-des-rp-et-du-marketing-regle-no-9-limprevisible\/","title":{"rendered":"48- Les lois des RP et du marketing \u2013 r\u00e8gle no 9 : l\u2019impr\u00e9visible"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_157\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10113-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/37869039\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-6-26%2Fba76b6c8-7ce9-145f-2d5f-5c2271905e6a.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/37869039\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-6-26%2Fba76b6c8-7ce9-145f-2d5f-5c2271905e6a.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/37869039\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-6-26%2Fba76b6c8-7ce9-145f-2d5f-5c2271905e6a.mp3<\/a><\/audio><\/div><p>Depuis l\u2019av\u00e8nement de la pand\u00e9mie, plus besoin de convaincre qui que ce soit de cette loi. Pour autant, il ne faut pas cesser de se fixer des objectifs et d\u2019\u00e9laborer des plans.<\/p>\n<p>Alors pourquoi planifier lorsqu\u2019il est devenu si difficile de pr\u00e9dire l\u2019avenir?<\/p>\n<p>Trois raisons principales :<\/p>\n<p>&#8211; Un plan oriente nos actions<\/p>\n<p>&#8211; Un plan nous permet de faire des choix \u00e9clair\u00e9s<\/p>\n<p>&#8211; Un plan nous indique o\u00f9 investir, affecter notre argent et nos ressources<\/p>\n<p>Prendre conscience de la loi de l\u2019impr\u00e9visible constitue un avantage. Cette r\u00e8gle nous permet de comprendre que :<\/p>\n<p>&#8211; nous <strong>ne connaissons jamais<\/strong> (ou tr\u00e8s rarement) <strong>les plans de nos concurrents<\/strong>. Que planifient-ils dans 1, 6, 12 ou 24 mois?<\/p>\n<p>&#8211; il est souhaitable de <strong>s\u2019appuyer sur notre diff\u00e9rence <\/strong>(en termes de produits ou services), afin de mieux planifier nos actions futures.<\/p>\n<p>En \u00e9laborant vos plans \u00e0 court et \u00e0 long terme \u00e0 partir de ce qui vous d\u00e9marque, vous pourrez vous adapter aux crises et aux impr\u00e9vus, \u00e0 l\u2019instar d\u2019\u00c9ric Wazana, co-fondateur de la marque Yoga Jeans. M\u00eame si la pand\u00e9mie a mis \u00e0 mal les boutiques qui vendaient ses jeans, le consommateur, lui, continue \u00e0 rechercher des jeans confortables fabriqu\u00e9s localement.<\/p>\n<p>Miser sur ses diff\u00e9rences, communiquer en continu sur celles-ci en utilisant les relations publiques et les m\u00e9dias sociaux repr\u00e9sente un avantage lorsque surviennent les impr\u00e9vus. C\u2019est ainsi que vous pourriez survivre \u00e0 la prochaine crise sanitaire ou \u00e9conomique.<\/p>\n<p>La marque Yoga Jeans illustre parfaitement le cas o\u00f9 une entreprise parvient \u00e0 contrer l\u2019impr\u00e9vu gr\u00e2ce \u00e0 une direction \u00e0 long terme donn\u00e9e \u00e0 ses produits : Yoga Jeans \u2013 le jeans le plus confortable au monde, surtout lorsque l\u2019on travaille de la maison!<\/p>\n<p>Depuis la pr\u00e9sentation de l\u2019iPhone en 2007 par Steve Jobs, nos t\u00e9l\u00e9phones intelligents sont devenus des outils indispensables. Je n\u2019aurais jamais cru en 2007 que la cam\u00e9ra int\u00e9gr\u00e9e pour prendre des photos deviendrait un des principaux crit\u00e8res pour s\u00e9lectionner un appareil. \u00ab Mais qui voudra prendre des photos avec son t\u00e9l\u00e9phone et d\u00e9laisser son appareil photo? \u00bb, me demandais-je. En fait, une grande partie de la population. Qui aurait pens\u00e9, en 2007, que nous allions pratiquement abandonner les appels t\u00e9l\u00e9phoniques au profit des textos (SMS) et des courriels?<\/p>\n<p>Une grande diff\u00e9rence r\u00e9side entre pr\u00e9dire l\u2019avenir et tenter sa chance en misant sur les tendances.<\/p>\n<p>Soyez vigilant avec cette loi de l\u2019impr\u00e9visible.<\/p>\n<p>L\u2019impr\u00e9visible se produit toujours\u2026<\/p>\n<p>Vous avez envie d\u2019\u00e9changer et de pousser plus loin votre r\u00e9flexion? N\u2019h\u00e9sitez pas \u00e0 vous inscrire \u00e0 une consultation gratuite.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a>.<\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis l\u2019av\u00e8nement de la pand\u00e9mie, plus besoin de convaincre qui que ce soit de cette loi. Pour autant, il ne faut pas cesser de se fixer des objectifs et d\u2019\u00e9laborer des plans. Alors pourquoi planifier lorsqu\u2019il est devenu si difficile de pr\u00e9dire l\u2019avenir? Trois raisons principales : &#8211; Un plan oriente nos actions &#8211; Un [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>48- Les lois des RP et du marketing \u2013 r\u00e8gle no 9 : l\u2019impr\u00e9visible - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/07\/28\/48-les-lois-des-rp-et-du-marketing-regle-no-9-limprevisible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"48- Les lois des RP et du marketing \u2013 r\u00e8gle no 9 : l\u2019impr\u00e9visible - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Depuis l\u2019av\u00e8nement de la pand\u00e9mie, plus besoin de convaincre qui que ce soit de cette loi. 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