{"id":10112,"date":"2021-08-04T07:00:00","date_gmt":"2021-08-04T11:00:00","guid":{"rendered":"http:\/\/714393ed-2610-410b-8fd2-70d08acdd066"},"modified":"2023-03-01T16:28:47","modified_gmt":"2023-03-01T21:28:47","slug":"49-les-lois-des-rp-et-du-marketing-regle-no-10-le-sacrifice","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/08\/04\/49-les-lois-des-rp-et-du-marketing-regle-no-10-le-sacrifice\/","title":{"rendered":"49- Les lois des RP et du marketing \u2013 r\u00e8gle no 10 : le sacrifice"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4683\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10112-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38255065\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-3%2F1ecdc72b-d0eb-246d-f149-bd5e9b0176c0.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38255065\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-3%2F1ecdc72b-d0eb-246d-f149-bd5e9b0176c0.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38255065\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-3%2F1ecdc72b-d0eb-246d-f149-bd5e9b0176c0.mp3<\/a><\/audio><\/div><p>Apr\u00e8s avoir examin\u00e9 cette loi, qui peut paraitre rebutante \u00e0 premi\u00e8re vue, on comprend qu\u2019il s\u2019agit ici de faire plus avec moins (\u00ab less is more \u00bb).<\/p>\n<p>Plusieurs professionnels des RP et du marketing s\u2019attendent \u00e0 de meilleurs r\u00e9sultats gr\u00e2ce \u00e0 la quantit\u00e9 des produits \u00e0 lancer ou \u00e0 la fr\u00e9quence des nouvelles \u00e0 communiquer. Ils ignorent certainement la loi du sacrifice, ou encore la loi du 80-20 %, \u00e0 savoir que 80 % de son chiffre d\u2019affaires est r\u00e9alis\u00e9 avec un seul client ou un seul produit.<\/p>\n<p>Au fait, il s\u2019agit d\u2019op\u00e9rer des s\u00e9lections pour maximiser son profit. La loi de l\u2019exclusion, qui consiste \u00e0 faire des choix, est aux antipodes de la multiplication des produits. Il est plus rentable de compter sur un seul excellent produit que sur plusieurs articles de moyenne qualit\u00e9 ou de peu d\u2019int\u00e9r\u00eat pour vos clients. Toutefois, la s\u00e9lection s\u2019av\u00e8re difficile, car qui peut pr\u00e9dire l\u2019avenir avec exactitude?<\/p>\n<p>Il m\u2019arrive de mentionner \u00e0 mes clients qu\u2019ils n\u2019ont pas encore trouv\u00e9 leur \u00ab 501 \u00bb. Je fais r\u00e9f\u00e9rence ici au jeans mythique de Levi\u2019s. Produit vedette de la marque, il a \u00e9t\u00e9 d\u00e9clin\u00e9 dans tous les styles, autant pour l\u2019homme que pour la femme. Imaginez son \u00e9volution depuis sa cr\u00e9ation en 1873!<\/p>\n<p>Comme le mentionne Wikip\u00e9dia, le jeans Levi\u2019s a \u00e9t\u00e9 cr\u00e9\u00e9 en 1873 par Jacob Davis et <strong>Levi<\/strong> Strauss. Il se distingue des produits concurrents par l&rsquo;utilisation de rivets, pour renforcer les points de traction. Et c\u2019est \u00e0 compter de 1922, que les <strong>501<\/strong>, comme tous les jeans <strong>Levi&rsquo;s<\/strong>, seront exclusivement confectionn\u00e9s avec du denim produit par la filature Cone de Greensboro.<\/p>\n<p>Il arrive aussi aux Levi\u2019s et Guess Jeans de ce monde de tomber dans la multiplication des produits. Toutefois, cette tendance est g\u00e9n\u00e9ralement temporaire, et les marques reviennent tr\u00e8s vite, durant les p\u00e9riodes difficiles, \u00e0 leurs produits de base, soit le jeans 501.<\/p>\n<p>Vous avez envie d\u2019\u00e9changer et de pousser plus loin votre r\u00e9flexion? N\u2019h\u00e9sitez pas \u00e0 vous inscrire \u00e0 une consultation gratuite.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a>.<\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir examin\u00e9 cette loi, qui peut paraitre rebutante \u00e0 premi\u00e8re vue, on comprend qu\u2019il s\u2019agit ici de faire plus avec moins (\u00ab less is more \u00bb). Plusieurs professionnels des RP et du marketing s\u2019attendent \u00e0 de meilleurs r\u00e9sultats gr\u00e2ce \u00e0 la quantit\u00e9 des produits \u00e0 lancer ou \u00e0 la fr\u00e9quence des nouvelles \u00e0 communiquer. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>49- Les lois des RP et du marketing \u2013 r\u00e8gle no 10 : le sacrifice - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/08\/04\/49-les-lois-des-rp-et-du-marketing-regle-no-10-le-sacrifice\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"49- Les lois des RP et du marketing \u2013 r\u00e8gle no 10 : le sacrifice - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s avoir examin\u00e9 cette loi, qui peut paraitre rebutante \u00e0 premi\u00e8re vue, on comprend qu\u2019il s\u2019agit ici de faire plus avec moins (\u00ab less is more \u00bb). Plusieurs professionnels des RP et du marketing s\u2019attendent \u00e0 de meilleurs r\u00e9sultats gr\u00e2ce \u00e0 la quantit\u00e9 des produits \u00e0 lancer ou \u00e0 la fr\u00e9quence des nouvelles \u00e0 communiquer. 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