{"id":10111,"date":"2021-08-11T07:00:00","date_gmt":"2021-08-11T11:00:00","guid":{"rendered":"http:\/\/8988161c-ab43-4ff4-a6c4-3643979e8cff"},"modified":"2023-03-01T16:27:54","modified_gmt":"2023-03-01T21:27:54","slug":"50-entrevue-avec-eric-wazana-co-fondateur-de-yoga-jeans","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/08\/11\/50-entrevue-avec-eric-wazana-co-fondateur-de-yoga-jeans\/","title":{"rendered":"50- Entrevue avec \u00c9ric Wazana Co-fondateur de YOGA JEANS"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2130\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10111-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38287881\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-4%2Fa1c8354a-eb84-c248-0853-a610b79302b6.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38287881\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-4%2Fa1c8354a-eb84-c248-0853-a610b79302b6.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38287881\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-4%2Fa1c8354a-eb84-c248-0853-a610b79302b6.mp3<\/a><\/audio><\/div><p>J\u2019ai le plaisir de recevoir \u00c9ric Wazana, co-fondateur avec son fr\u00e8re Jacob, de la marque YOGA JEANS. Chef de file du denim \u00e9quitable en Am\u00e9rique, avec des pratiques durables et sociales, les YOGA JEANS sont, encore aujourd\u2019hui, fabriqu\u00e9s au Canada. YOGA JEANS est une entreprise bien de son temps qui am\u00e9liore constamment ses pratiques manufacturi\u00e8res pour r\u00e9duire son empreinte carbone et minimiser constamment les pertes pour implanter une \u00e9conomie circulaire.<\/p>\n<p>J\u2019ai rencontr\u00e9 \u00c9ric, il y a plus de 20 ans, avant la cr\u00e9ation de Yoga Jeans, quand la marque \u00e9tait commercialis\u00e9e sous SECOND CLOTHING. J\u2019ai assist\u00e9 \u00e0 la cr\u00e9ation du YOGA JEANS puisque NATA PR est l\u2019agence de relations publiques de la marque depuis plus de 15 ans. J\u2019ai vu l\u2019\u00e9volution formidable de cette marque qui continue \u00e0 proposer aux femmes ce qui est, sans l\u2019ombre d\u2019un doute, le jean le plus confortable au monde.<\/p>\n<p>Merci d\u2019avoir accept\u00e9 mon invitation cher \u00c9ric. Je d\u00e9bute toujours par une question toute simple avec mes invit\u00e9s :<\/p>\n<p>1- Qui es-tu \u00c9ric Wazana?<\/p>\n<p>2- Parle-nous de YOGA JEANS aujourd\u2019hui.<\/p>\n<p>3- Quelle est la place du marketing et des RP chez YOGA JEANS et quel est votre plan pour les prochaines ann\u00e9es?<\/p>\n<p>4- \u00ab Back to the Future \u00bb Je connais \u00e9videmment l\u2019histoire de Yoga Jeans, mais parle nous des d\u00e9buts de cette marque.<\/p>\n<p>5- Pendant la pand\u00e9mie, vous avez \u00e9t\u00e9 les tous premiers au Canada \u00e0 lever la main pour produire du mat\u00e9riel m\u00e9dical pour les professionnels de la sant\u00e9. Peux-tu nous raconter cette incroyable histoire?<\/p>\n<p>6- &nbsp;Depuis d\u00e9j\u00e0 plusieurs ann\u00e9es, vous avez fait le virage Web et Yoga Jeans est vendu en ligne. Peux-tu nous expliquer vos meilleures pratiques, ce que vous avez appris et ce que vous \u00eates en train de mettre en place?<\/p>\n<p>7- Je sais que tu as \u00e0 c\u0153ur la protection de l\u2019environnement et de nos ressources naturelles, qu\u2019avez-vous mis en place chez YOGA JEANS jusqu\u2019ici et quelle est la prochaine \u00e9tape pour la production?<\/p>\n<p>8- En terminant, que te souhaitons-nous?<\/p>\n<p>Pour en savoir plus sur YOGA JEANS<\/p>\n<p><a href=\"https:\/\/yogajeans.ca\/\">https:\/\/yogajeans.ca\/<\/a><\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><\/p>\n<p>Inscrivez-vous sur nos listes : www.natapr.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ai le plaisir de recevoir \u00c9ric Wazana, co-fondateur avec son fr\u00e8re Jacob, de la marque YOGA JEANS. Chef de file du denim \u00e9quitable en Am\u00e9rique, avec des pratiques durables et sociales, les YOGA JEANS sont, encore aujourd\u2019hui, fabriqu\u00e9s au Canada. YOGA JEANS est une entreprise bien de son temps qui am\u00e9liore constamment ses pratiques manufacturi\u00e8res [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>50- Entrevue avec \u00c9ric Wazana Co-fondateur de YOGA JEANS - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/08\/11\/50-entrevue-avec-eric-wazana-co-fondateur-de-yoga-jeans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50- Entrevue avec \u00c9ric Wazana Co-fondateur de YOGA JEANS - Nata PR\" \/>\n<meta property=\"og:description\" content=\"J\u2019ai le plaisir de recevoir \u00c9ric Wazana, co-fondateur avec son fr\u00e8re Jacob, de la marque YOGA JEANS. 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