{"id":10110,"date":"2021-08-18T07:00:00","date_gmt":"2021-08-18T11:00:00","guid":{"rendered":"http:\/\/3a8e9d14-d9c6-4c29-af6a-a43fc0974c84"},"modified":"2023-03-01T16:27:05","modified_gmt":"2023-03-01T21:27:05","slug":"51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/","title":{"rendered":"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6148\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10110-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38700900\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-12%2Fb9415d92-9255-9412-c567-72606ecc5a86.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38700900\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-12%2Fb9415d92-9255-9412-c567-72606ecc5a86.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/38700900\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-12%2Fb9415d92-9255-9412-c567-72606ecc5a86.mp3<\/a><\/audio><\/div><p>Vous avez sans doute entendu dire qu\u2019une bonne id\u00e9e ne pourra jamais prendre son envol sans le financement n\u00e9cessaire. Cette affirmation \u2013 voire cette croyance \u2013 est tr\u00e8s r\u00e9pandue. Elle pouvait \u00eatre av\u00e9r\u00e9e avant l\u2019av\u00e8nement du Web. Aujourd\u2019hui, c\u2019est bel et bien Internet qui facilite le d\u00e9marrage d\u2019une nouvelle activit\u00e9. Il nous permet de tester de nouveaux concepts et de nouveaux produits pour obtenir le pouls des clients potentiels sans investissement massif.<\/p>\n<p>Toutefois, une bonne id\u00e9e sans plans ni actions r\u00e9currentes risque de ne jamais voir le jour. C\u2019est pourquoi nous vous recommandons fortement de combiner vos plateformes de m\u00e9dias sociaux aux relations de presse. Vous m\u2019avez peut-\u00eatre entendu dire que les RP constituent la partie organique de votre plan de promotion. Pourquoi? Parce que nous ne payons pas un journaliste pour qu\u2019il parle de vous ou de votre produit \u00e0 la t\u00e9l\u00e9 ou dans la presse et que de nombreux influenceurs seront pr\u00eats \u00e0 parler de vous \u00e0 vos d\u00e9buts gracieusement en \u00e9change de vos fabuleux produits. Plus de 75 % de nos r\u00e9sultats pour nos clients sont aujourd\u2019hui en ligne : articles publi\u00e9s dans des magazines Web, journaux en ligne, segments t\u00e9l\u00e9 rediffus\u00e9s sur des sites Internet et des plateformes de m\u00e9dias sociaux.<\/p>\n<p>\u00c0 vos d\u00e9buts, vous pouvez mettre en place vos campagnes de relations publiques vous-m\u00eame. Cette t\u00e2che s\u2019apprend et d\u2019ailleurs s\u2019enseigne \u00e0 la NATA PR SCHOOL.<\/p>\n<p>De m\u00eame, la promotion ne constitue pas une solution miracle, d\u2019autant plus si votre produit n\u2019est pas au point et n\u2019apporte pas une solution aux consommateurs. Dans ce cas, tout l\u2019argent du monde et le meilleur plan marketing n\u2019auront aucun effet.<\/p>\n<p>Dans plusieurs pays, les bo\u00eetes de produits pr\u00eats \u00e0 cuisiner, telles que HelloFresh, Blue Apron, Gousto, Goodfood font fureur depuis quelques ann\u00e9es et, depuis la pand\u00e9mie, leur popularit\u00e9 a litt\u00e9ralement explos\u00e9. Certes, plusieurs entreprises de ce type ont r\u00e9ussi \u00e0 trouver des investisseurs s\u00e9rieux pour les propulser, mais plusieurs avaient fait leurs preuves en \u00e9tant d\u00e9j\u00e0 pr\u00e9sents sur le Web et g\u00e9n\u00e9raient des ventes substantielles tout en ayant cumul\u00e9 suffisamment de donn\u00e9es sur leurs clients potentiels.<\/p>\n<p>Il est vrai que pour marquer vos clients, il vous faudra, t\u00f4t ou tard, investir dans des campagnes importantes de RP et de publicit\u00e9. Rien n\u2019est gratuit. Vous le savez sans doute si vos m\u00e9dias sociaux sont suivis, vous avez sans doute investi dans la cr\u00e9ation de contenu : photos, textes, images, etc.<\/p>\n<p>Bien qu\u2019aujourd\u2019hui peu de ressources sont n\u00e9cessaires pour d\u00e9marrer, des investissements en promotion et marketing s\u2019av\u00e8rent primordiaux pour franchir les \u00e9tapes suivantes.<\/p>\n<p>Un co\u00fbt se cache derri\u00e8re toute campagne de relations publiques, variable entre 5 000 $ et 10 000 $ par mois pour une agence de relations publiques et d\u2019influence.<\/p>\n<p>Vous avez envie d\u2019\u00e9changer et de pousser plus loin votre r\u00e9flexion? N\u2019h\u00e9sitez pas \u00e0 vous inscrire \u00e0 une consultation gratuite.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez sans doute entendu dire qu\u2019une bonne id\u00e9e ne pourra jamais prendre son envol sans le financement n\u00e9cessaire. Cette affirmation \u2013 voire cette croyance \u2013 est tr\u00e8s r\u00e9pandue. Elle pouvait \u00eatre av\u00e9r\u00e9e avant l\u2019av\u00e8nement du Web. Aujourd\u2019hui, c\u2019est bel et bien Internet qui facilite le d\u00e9marrage d\u2019une nouvelle activit\u00e9. Il nous permet de tester [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Vous avez sans doute entendu dire qu\u2019une bonne id\u00e9e ne pourra jamais prendre son envol sans le financement n\u00e9cessaire. Cette affirmation \u2013 voire cette croyance \u2013 est tr\u00e8s r\u00e9pandue. Elle pouvait \u00eatre av\u00e9r\u00e9e avant l\u2019av\u00e8nement du Web. Aujourd\u2019hui, c\u2019est bel et bien Internet qui facilite le d\u00e9marrage d\u2019une nouvelle activit\u00e9. Il nous permet de tester [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T21:27:05+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources\",\"datePublished\":\"2021-08-18T11:00:00+00:00\",\"dateModified\":\"2023-03-01T21:27:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/\",\"url\":\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/\",\"name\":\"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2021-08-18T11:00:00+00:00\",\"dateModified\":\"2023-03-01T21:27:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/","og_locale":"fr_FR","og_type":"article","og_title":"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources - Nata PR","og_description":"Vous avez sans doute entendu dire qu\u2019une bonne id\u00e9e ne pourra jamais prendre son envol sans le financement n\u00e9cessaire. Cette affirmation \u2013 voire cette croyance \u2013 est tr\u00e8s r\u00e9pandue. Elle pouvait \u00eatre av\u00e9r\u00e9e avant l\u2019av\u00e8nement du Web. Aujourd\u2019hui, c\u2019est bel et bien Internet qui facilite le d\u00e9marrage d\u2019une nouvelle activit\u00e9. Il nous permet de tester [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/","og_site_name":"Nata PR","article_published_time":"2021-08-18T11:00:00+00:00","article_modified_time":"2023-03-01T21:27:05+00:00","author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources","datePublished":"2021-08-18T11:00:00+00:00","dateModified":"2023-03-01T21:27:05+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/"},"wordCount":547,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode","Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/","url":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/","name":"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2021-08-18T11:00:00+00:00","dateModified":"2023-03-01T21:27:05+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2021\/08\/18\/51-les-lois-des-rp-et-du-marketing-regle-no-11-les-ressources\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"51- Les lois des RP et du marketing \u2013 r\u00e8gle no 11 : les ressources"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10110"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=10110"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10110\/revisions"}],"predecessor-version":[{"id":10615,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10110\/revisions\/10615"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=10110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=10110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=10110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}